The Data Layer Naming Convention Template
Stop reinventing your tracking every time a new campaign or developer touches your site.
Your GTM setup is only as reliable as the names inside it. When every developer and every campaign creates events in their own style, you end up with duplicate data, broken reports, and hours of archaeology every time a client asks a simple question. This template gives you a ready-made naming standard you can hand to any developer or agency and have them follow from day one.
- Event Name Format
- Variable Naming Format
- Trigger Naming Format
- Tag Naming Format
- Workspace and Environment Labels
- Version Notes and Change Log Format
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You do not have to do this yourself.
This resource hands you the volume. The strategy, the judgement, and the bit where it all connects is the work I do for clients: lead generation, ads, SEO, workflow automation, HubSpot, and the systems that make them compound. Done for you, consulting, coaching, or training.
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