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The Sales Call Discovery Question Cheat Sheet

Stop quoting people who were never going to buy. Ask these instead.

Most discovery calls fail before you ever send a proposal. You talk about what you do, they say it sounds great, and then nothing. The problem is not your offer. It is that you never found out whether they had a budget, a deadline, or the authority to say yes. These questions fix that. Use them in order and you will know within 20 minutes whether this is a real deal or a time sink.

What is inside
  • Open with context, not a pitch
  • Surface the real problem
  • Find the decision-maker fast
  • Uncover the budget without being awkward about it
  • Test urgency and timeline
  • Test fit and commitment
  • Close the call with a clear next step
  • Red flags to act on immediately
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Lilach Bullock has spent 21 years in marketing. Forbes Top 20 (twice), Oracle Social Influencer of Europe, and ranked the number one digital marketing influencer in the UK. She now builds AI-powered marketing systems for entrepreneurs, service businesses, and founders. The Sunday newsletter goes to 15,000 readers at a 70%+ open rate.

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