The Google Ads Account Health Checklist
38 checks across structure, match types, negatives, and bidding to find what your account is quietly wasting.
Most Google Ads accounts waste between 20 and 40 percent of their budget on traffic that was never going to convert. The problem isn't the budget. It's the structural gaps that build up quietly over months. Work through this checklist section by section. Flag every item that doesn't have a clear yes, then fix those before you touch your bids or your budget.
- Account Structure
- Match Types
- Negative Keywords
- Bidding Strategy
- Ad Copy and Assets
- Quality Score and Auction Signals
- Tracking, Reporting, and Hygiene
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You do not have to do this yourself.
This resource hands you the volume. The strategy, the judgement, and the bit where it all connects is the work I do for clients: lead generation, ads, SEO, workflow automation, HubSpot, and the systems that make them compound. Done for you, consulting, coaching, or training.
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