The Partner Vetting Checklist
24 questions that catch audience overlap, reputation risk, and lopsided economics before you tie your name to someone else's brand.
A partnership that looks good on paper can quietly damage your brand, drain your time, and send the wrong people to your offers. Before you agree to a co-promo, joint venture, affiliate deal, or any arrangement where you are lending your credibility to another brand, run every line of this checklist. Twenty-four checks across five areas. Twenty minutes of work that can save you months of regret.
- Audience Fit
- Reputation and Brand Safety
- Economics and Deal Structure
- Operational Readiness
- Strategic Fit and Long-Term Risk
Get the full resource
Enter your name and email and the complete resource opens on this page, instantly. No spam, unsubscribe anytime.
Already on the Sunday newsletter? Your weekly email carries a one-click access link, so you never see this form.
You do not have to do this yourself.
This resource hands you the volume. The strategy, the judgement, and the bit where it all connects is the work I do for clients: lead generation, ads, SEO, workflow automation, HubSpot, and the systems that make them compound. Done for you, consulting, coaching, or training.
Book a free 30-minute call Or get the Sunday newsletter