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The Lead Magnet Funnel Build Checklist

Every connection from form to inbox to CRM so your lead magnet captures and nurtures instead of leaking signups.

Most lead magnets fail not because the content is bad, but because the plumbing underneath is broken. Someone opts in, the form fires, and nothing else works quite right: the welcome email lands in spam, the CRM tag never applies, the delivery link points to a dead page. This checklist walks you through every connection so your lead magnet does what it is supposed to do.

What is inside
  • 1. The Lead Magnet Asset Itself
  • 2. The Opt-In Form
  • 3. The Thank You Page
  • 4. The Welcome and Delivery Email
  • 5. The Nurture Sequence
  • 6. CRM and Tagging Integrity
  • 7. Tracking, Testing, and Going Live
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This resource hands you the volume. The strategy, the judgement, and the bit where it all connects is the work I do for clients: lead generation, ads, SEO, workflow automation, HubSpot, and the systems that make them compound. Done for you, consulting, coaching, or training.

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Lilach Bullock has spent 21 years in marketing. Forbes Top 20 (twice), Oracle Social Influencer of Europe, and ranked the number one digital marketing influencer in the UK. She now builds AI-powered marketing systems for entrepreneurs, service businesses, and founders. The Sunday newsletter goes to 15,000 readers at a 70%+ open rate.

lilachbullock.com