The Weekly Marketing Review Template
15 minutes on a Friday to know exactly what worked, what to cut, and what to do first on Monday
Most marketing weeks end with a vague sense of busyness and no clear read on whether any of it mattered. This template runs in 15 minutes and gives you one honest number, one decision, and one priority. Fill it in before you close your laptop on Friday. Monday starts with clarity instead of noise.
- This Week at a Glance
- What Actually Worked
- What to Cut or Pause
- The Pipeline Check
- The Honest Assessment
- The Single Priority for Next Week
Section 1: This Week at a Glance
A fast snapshot before you go into detail. One line per channel. No analysis yet.
Weekly Snapshot
Week ending: [DATE] Channel or activity: [CHANNEL/TASK] What I did: [ONE-LINE DESCRIPTION] Key number this week: [METRIC + ACTUAL NUMBER] Vs. last week: [UP / DOWN / FLAT] by [AMOUNT OR %] Channel or activity: [CHANNEL/TASK] What I did: [ONE-LINE DESCRIPTION] Key number this week: [METRIC + ACTUAL NUMBER] Vs. last week: [UP / DOWN / FLAT] by [AMOUNT OR %] Channel or activity: [CHANNEL/TASK] What I did: [ONE-LINE DESCRIPTION] Key number this week: [METRIC + ACTUAL NUMBER] Vs. last week: [UP / DOWN / FLAT] by [AMOUNT OR %] Overall, this week felt: [ON TRACK / BEHIND / AHEAD] because [ONE HONEST SENTENCE]
Section 2: What Actually Worked
Not what you hoped would work. What the numbers or direct feedback confirmed worked. Be specific.
Wins Worth Repeating
Win 1: What it was: [SPECIFIC TACTIC, POST, EMAIL, AD, OR CONVERSATION] Evidence it worked: [METRIC, REPLY, BOOKING, CLICK, SALE] Why I think it worked: [YOUR HONEST READ IN ONE SENTENCE] How I repeat or build on it next week: [SPECIFIC NEXT ACTION] Win 2: What it was: [SPECIFIC TACTIC, POST, EMAIL, AD, OR CONVERSATION] Evidence it worked: [METRIC, REPLY, BOOKING, CLICK, SALE] Why I think it worked: [YOUR HONEST READ IN ONE SENTENCE] How I repeat or build on it next week: [SPECIFIC NEXT ACTION] If no clear wins this week: [WHAT SHOWED THE MOST PROMISE AND WHY] Pattern I am noticing over the last 3 weeks: [WRITE ANYTHING OR 'NOT ENOUGH DATA YET']
Section 3: What to Cut or Pause
This is the section most people skip. It is the one that frees up the most time. If something is consuming hours with no return, name it here and decide.
The Cut List
Activity or channel under review: [NAME IT] Time spent on it this week: [HOURS OR ESTIMATE] Result it produced: [BE HONEST, EVEN IF ZERO] My decision: [KEEP / PAUSE FOR [X] WEEKS / CUT ENTIRELY] Reason: [ONE SENTENCE] Activity or channel under review: [NAME IT] Time spent on it this week: [HOURS OR ESTIMATE] Result it produced: [BE HONEST, EVEN IF ZERO] My decision: [KEEP / PAUSE FOR [X] WEEKS / CUT ENTIRELY] Reason: [ONE SENTENCE] Total hours I free up by making these cuts: [HOURS] What I will do with that time instead: [SPECIFIC ACTIVITY]
Section 4: The Pipeline Check
A quick look at leads, conversations, and revenue in motion. Not a full CRM audit, just a pulse.
Pipeline Pulse
New leads or enquiries this week: [NUMBER] Source of the best lead: [WHERE THEY CAME FROM] Conversations in progress: Contact: [NAME OR COMPANY] / Stage: [FIRST CHAT / PROPOSAL SENT / FOLLOW-UP NEEDED] / Next action: [SPECIFIC TASK + DATE] Contact: [NAME OR COMPANY] / Stage: [FIRST CHAT / PROPOSAL SENT / FOLLOW-UP NEEDED] / Next action: [SPECIFIC TASK + DATE] Contact: [NAME OR COMPANY] / Stage: [FIRST CHAT / PROPOSAL SENT / FOLLOW-UP NEEDED] / Next action: [SPECIFIC TASK + DATE] Any deal that went cold this week: [NAME OR 'NONE'] What I will do about it: [FOLLOW UP / LET GO / REVISIT IN [DATE]] Revenue confirmed this week: [AMOUNT OR 'NONE'] Revenue likely to close in the next 7 days: [AMOUNT OR ESTIMATE]
Section 5: The Honest Assessment
One paragraph. No bullet points. Write it like you are telling a trusted colleague what is going on. This is for your eyes only.
Straight Talk to Yourself
What I am proud of this week: [WRITE FREELY, EVEN ONE SMALL THING] What I am avoiding or procrastinating on: [BE HONEST] The thing I know I need to do but have not done yet: [NAME IT] My energy and focus this week were: [HIGH / MEDIUM / LOW] because [ONE SENTENCE] If I am honest about the direction of the business right now: [WRITE FREELY, 2 TO 4 SENTENCES]
Section 6: The Single Priority for Next Week
One thing. Not a list of priorities. The one thing that, if it gets done, makes next Friday's review better. Everything else is secondary.
The One Priority
Next week's single priority: [STATE IT IN ONE CLEAR SENTENCE] Why this one and not something else: [ONE SENTENCE REASON] What done looks like: [SPECIFIC, MEASURABLE OUTCOME] Deadline within the week: [DAY + DATE] What could get in the way: [HONEST ANSWER] How I will protect the time for it: [SPECIFIC BLOCK OR PLAN] Secondary tasks I will do only after the priority is done: 1. [TASK] 2. [TASK] 3. [TASK] I will do my next weekly review on: [DATE, IDEALLY NEXT FRIDAY]
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