Social Media

Why social listening is that important to your business

Why social listening is that important to your business

Insights are at the nucleus of a successful marketing strategy; understanding your market, your audience, the sentiment behind your brand, is all essential to optimising your marketing and growth strategies. And the only way to get these insights is through social listening, monitoring your niche and brand, as well as your customers. In this blog…

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The ultimate guide to video marketing

The ultimate guide to video marketing

Video has always been leveraged by businesses one way or another; but now, video – and video marketing – has become a necessity for the modern business. In fact, every time I’m on my social media, it’s becoming clearer and clearer that video content is on its way to taking over most other forms of…

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How to schedule your social media posts and cover photos

How to schedule your social media posts and cover photos

If you’re familiar with my blog or follow me on social media, then you might have noticed a (small…) obsession with social media scheduling tools. And there are a lot of them out there – some stand out, some don’t. Social media scheduling has become a must-have if you’re using social media to promote your…

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The best way to strategize and streamline your social media

The best way to strategize and streamline your social media

Social media marketing is a time-consuming process. Planning, strategizing, scheduling, and most importantly, getting approval for social media updates, can be a frustrating, arduous process. In this blog post, I want to show you the best way to strategize and streamline your social media marketing. The basics of social media planning & strategizing A good…

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How to schedule your social media visual content like a pro

How to schedule your social media visual content like a pro

How do you stay relevant in the social media space? The answer is simple: by consistently publishing quality content. That’s how you drive traffic to your website, blog, and landing pages, that’s how you keep followers interested, and that’s how you get people to engage with you. And in order to get the best possible…

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Why do we lurk so much online?

Why do we lurk so much online?

As I’m writing this, I just got off the phone with a journalist from the MailOnline who wanted to discuss Facebook’s recent changes to their algorithm and get a comment from me on my opinion of the new changes. If you haven’t heard about these changes yet, what they mean is that we’ll be seeing…

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