Social Media
How to develop an Instagram visual content strategy: the ultimate guide
Instagram is one of the biggest social networks in the world and one of the top business marketing tools we have available. It’s popular amongst a younger audience, from 13 years old to 29, but it also has a wide reach among 30-49-year-olds (as many as 40% of 30-49-year-olds use Instagram) – which makes it…
Read More10 Social media blogs that you need to follow in 2019
Where are you getting your social media marketing fix? Social media marketing is an ever-changing medium; what works today might not work tomorrow, what works for an account might not work for you, and the features and changes that social networks make regularly can greatly affect your strategy and your results. Because of that, social…
Read MoreHow to simplify your social media approval workflow
Whenever there’s more than one person managing a social media account – or several accounts – problems are bound to arise almost inevitably. From the initial stages of planning out your content to actually scheduling out that content, there are numerous steps to take that can easily overwhelm and confuse. In this blog post, I’m…
Read MoreHow to Grow Your Influence on Instagram
Instagram is not merely a photo-sharing application. It also holds the power to influence users in their purchase decisions. So it’s no surprise that businesses and influencers want to make the most of its popularity. If you can engage an audience on Instagram, you can expect to boost sales and get paid more. According to…
Read MoreHow to build a busy and engaging social media calendar
Social media is a fast moving medium, with updates usually having very short life spans. Which means you need to create new content constantly. And what’s more? You need to create content that gets people to engage. Whether you’re a marketer or a business, this is a pretty much constant struggle: coming up daily with…
Read MoreComplete guide on how to schedule tweets for higher engagement
If you’ve ever tried to get a Twitter account off the ground you’ll know how much time and effort it takes. Tweeting, retweeting, responding and adding value are essential if your business is going to be successful on Twitter, but can take up hours of your day. It’s not surprising that 60% of users abandon…
Read MoreHow to measure your social media success: the complete guide
Even with all the amazing analytics tools available, many businesses and marketers struggle to measure their social media ROI (return on investment). Which metrics matter and which don’t? How do you know you’re on the right track? Essentially, how is your social media helping you grow your business? In this blog post, I’m going to…
Read MoreHow to create amazing visual content for your marketing campaigns
Visual content has rapidly taken over the Internet, whether it be blogs, social media, and any other kind of digital platform you can think of. And for businesses (of all sizes), entrepreneurs, and marketers, they are a must: on your blog and website, on social media, and on the other platforms you’re using to reach…
Read MoreHow to manage your LinkedIn Company Page: everything you need to know
Are you using LinkedIn marketing to promote your business? As a B2B business, there’s no more attractive option than LinkedIn – not only is your audience there, but you’re actually encouraged to talk about your business and promote it on your LinkedIn Company Page. So if you haven’t set one up already…what are you waiting…
Read MoreWhy social listening is that important to your business
Insights are at the nucleus of a successful marketing strategy; understanding your market, your audience, the sentiment behind your brand, is all essential to optimising your marketing and growth strategies. And the only way to get these insights is through social listening, monitoring your niche and brand, as well as your customers. In this blog…
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