SEO tips, tricks and strategies
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Doing your own SEO? There’s more to it than you might realise, but at the same time, it’s not as complicated as it may seem. Here are our top SEP tips, tricks, and strategies to help you rank better and gain organic traffic.
Original Research and Free Tools from Lilach Bullock
Every original data study I have published on search, AI Overviews and social media, plus every free tool, on one page. Figures are free to cite with a link….
What People Ask About Instagram in 2026: 5,282 Real Searches Analysed
I analysed 5,282 real Instagram searches that reached my site in 28 days. 54% are questions, Stories are 54% of the demand, and the click rate on page one tells you what the AI answer box has done to how-to…
What Google Does With Pages That Get Zero Impressions: I Inspected 1,995 of Mine (43% Were Indexed Anyway)
I ran Google’s URL Inspection on 1,995 pages of my own site that had not earned a single impression in 28 days. 43% are indexed, 20% were crawled and rejected, 16% Google has never seen. Here is what that means…
AI Overviews Study 2026: Google Shows an AI Answer on 93% of Small Business Marketing Searches (300-Query Dataset)
I checked 300 real small business social media and marketing searches on live Google. 93% show an AI Overview, YouTube is cited on 57% of them, and here is what it does to clicks….
Free Write For Us Finder: Find Guest Post Sites in Any Niche (2026)
Type a niche and get a list of sites with a live write for us or guest post page, pulled from Google results right now. Free, no signup, and the list is yours to copy….
6 AI Prompts for Advanced SEO Reporting Using Google Search Console
Recently, Google has introduced an AI-powered configuration allowing you to quickly get the traffic data for your reporting or analysis from the Google Search Console account. Next step on this topic: export keyword ranking data for reporting. Below are six helpful AI…
Shopify SEO Services: How AI Can Increase Ecommerce Sales Without Increasing Ad Spend
As online advertising becomes more expensive, many ecommerce businesses are looking for sustainable ways to grow. While paid campaigns can generate quick results, they also require ongoing investment. Search engine optimization (SEO), on the other hand, helps attract qualified visitors…
How to Build Topical Authority: A Practical Guide for 2026
Topical authority is the trust a search engine or AI model places in your site as a reliable source on a specific subject. You build it by covering one topic deeply and completely rather than publishing scattered posts. Depth, smart…
How Businesses Build Visibility in AI Search
AI search is moving from rankings to recommendations. Here is how businesses build visibility in ChatGPT, Gemini and Google AI Overviews….
The 15-Minute AEO Audit: A Copyable Framework to See If AI Search Is Ignoring You
You can check whether AI search is ignoring your brand in about 15 minutes, with no paid tools. Ask the buying questions your customers ask ChatGPT, Perplexity and Google AI Overviews, then note which brands get named and which pages…
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