An SEO consultant with 18 years in search on why the number one ranking is no longer the whole story, and the seven things he shows clients alongside it....

The best AEO or GEO consultant for a small business shows you what ChatGPT, Perplexity and Google's AI say about you today, fixes real pages in the first month and tracks results question by question. I'm Lilach Bullock, a British...

The best rank tracking tool depends on how many keywords you track and who reads the reports. Wincher and SERPWatcher suit small businesses that want something simple, SE Ranking and Nightwatch suit local tracking and client reports, Semrush and Ahrefs...

The best domain rating checker for most people is the free Ahrefs Website Authority Checker, because Domain Rating (DR) is an Ahrefs metric. For your own site, Ahrefs Webmaster Tools gives you more detail. Moz Link Explorer checks Domain Authority...

YouTube SEO tools fall into a few types: your own channel dashboard, browser extensions, question and autocomplete research, demand-over-time checkers, channel statistics and thumbnail design. Choose by the question you need answered and try the free options first. This page...

Surfer SEO alternatives fall into a few types: content graders, research and brief tools, topic planners, WordPress plugins and all-round SEO platforms. Pick by how you work, where you write and whether you need briefs, grading or planning. This page...

Moz alternatives fall into a few types: all-round SEO suites, beginner-friendly keyword tools, desktop crawlers and the free reports from the search engines themselves. Choose by the jobs you do each month, the country you sell in and whether a...

Here's what is a good number of backlinks for a small business website, with real benchmarks by niche and why quantity alone is a trap....

There isn't one Ahrefs alternative that copies everything. Pick by the feature you'd miss most: Majestic, Moz or Semrush for backlink data, Mangools KWFinder or Ubersuggest for keyword research, SE Ranking, AccuRanker or Wincher for rank tracking, and Screaming Frog...

The best Google Analytics alternatives for most small businesses are Plausible, Fathom or Simple Analytics if you want a clean, privacy-first dashboard, and Matomo or Umami if you'd rather host the data yourself. Microsoft Clarity and Cloudflare Web Analytics are...