The NAP Consistency Audit Checklist
Find and fix every mismatched name, address, and phone number that is quietly capping your local rankings.
If your business appears in local search results with three slightly different addresses, two phone numbers, and a name that changes depending on the directory, Google treats that as a trust problem. The result is lower rankings, fewer map pack appearances, and customers who find your competitor instead of you. This checklist walks you through every place your NAP data lives, what to check, and exactly how to fix it.
- Step 1: Set Your Master NAP Record
- Step 2: Audit Your Google Business Profile
- Step 3: Audit Core Data Aggregators
- Step 4: Audit Major Directories and Review Sites
- Step 5: Audit Your Own Website
- Step 6: Find and Fix Rogue Citations
- Step 7: Maintain Consistency Going Forward
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You do not have to do this yourself.
This resource hands you the volume. The strategy, the judgement, and the bit where it all connects is the work I do for clients: lead generation, ads, SEO, workflow automation, HubSpot, and the systems that make them compound. Done for you, consulting, coaching, or training.
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