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The LinkedIn DM Swipe File That Books Calls

31 real openers and follow-ups, annotated so you know exactly why each one worked.

These are real messages, not made-up templates. Every DM here either came from my own outreach, was shared by a client who used it to book a call, or was reverse-engineered from a conversation that converted. Use the annotation under each one to understand the mechanic, then adapt the words to your own offer. Do not copy word for word. The goal is to borrow the structure and make it yours.

What is inside
  • Cold Openers That Get a Reply (Not Just a Read)
  • Openers for Warm Connections (People You Already Know)
  • Follow-Up Messages That Don't Feel Desperate
  • AI-Specific Openers (For Selling AI Services)
  • Objection-Handling DMs (Mid-Conversation)
  • DMs That Book the Call Directly
  • Follow-Up Sequences (3-Touch Runs)
  • The Mechanics Behind Every Message That Books a Call
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You do not have to do this yourself.

This resource hands you the volume. The strategy, the judgement, and the bit where it all connects is the work I do for clients: lead generation, ads, SEO, workflow automation, HubSpot, and the systems that make them compound. Done for you, consulting, coaching, or training.

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Lilach Bullock has spent 21 years in marketing. Forbes Top 20 (twice), Oracle Social Influencer of Europe, and ranked the number one digital marketing influencer in the UK. She now builds AI-powered marketing systems for entrepreneurs, service businesses, and founders. The Sunday newsletter goes to 15,000 readers at a 70%+ open rate.

lilachbullock.com