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The Discovery Call Note-Taking Template

Capture everything that matters in real time so your follow-up practically writes itself.

Most discovery calls die in the follow-up. Not because the call went badly, but because the notes were scrappy and the follow-up email ended up vague. This template gives you a consistent structure to fill in live, so you walk away with the exact pain points, budget signals, and decision process you need to write a sharp, personalised proposal. One call, one template, done.

What is inside
  • 1. Before the Call
  • 2. The Situation Right Now
  • 3. Pain, Priority, and Stakes
  • 4. Budget and Investment Signals
  • 5. Decision Process and Timeline
  • 6. Follow-Up and Next Step Notes
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This resource hands you the volume. The strategy, the judgement, and the bit where it all connects is the work I do for clients: lead generation, ads, SEO, workflow automation, HubSpot, and the systems that make them compound. Done for you, consulting, coaching, or training.

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Lilach Bullock has spent 21 years in marketing. Forbes Top 20 (twice), Oracle Social Influencer of Europe, and ranked the number one digital marketing influencer in the UK. She now builds AI-powered marketing systems for entrepreneurs, service businesses, and founders. The Sunday newsletter goes to 15,000 readers at a 70%+ open rate.

lilachbullock.com