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The Talking-Head Video Checklist

Everything to check before you hit record so your phone-shot videos look planned, not panicked.

Most people look unprofessional on camera not because they lack confidence but because they skipped five minutes of setup. This checklist covers framing, lighting, audio, background, and energy so every video you record looks intentional and sounds crisp. Run through it before every single recording session, whether you are posting a 30-second reel or a ten-minute LinkedIn video.

Section 1

Camera and Framing

How you sit in the frame signals credibility before you say a single word. Get this right first.

1.1

Use the back camera, not the selfie camera

The rear lens on most phones is sharper and has better depth. Prop your phone up or use a tripod so you can record without holding it.

1.2

Position the camera at eye level or just above

Stack books, a box, or use a proper phone stand to raise the lens. Shooting from below makes you look small. Shooting from above can feel condescending. Eye level or a few centimetres above is the sweet spot.

1.3

Leave one-third empty space above your head

Look at the frame before you record. Your eyes should sit in the upper half of the image. Too much headroom looks amateur. No headroom at all feels claustrophobic.

1.4

Frame yourself from the chest up, not from the waist

Chest-up framing keeps attention on your face and hands. If you are making hand gestures, you want those visible. Waist-up often loses impact because there is too much dead space.

1.5

Lock your phone orientation before you press record

Decide vertical or horizontal based on where the video will go. Vertical for Instagram Reels, TikTok, or LinkedIn short-form. Horizontal for YouTube or longer-form content. Enable orientation lock in your phone settings so it does not rotate mid-sentence.

1.6

Check your face is centred left-to-right

Glance at the preview. If you are consistently drifting to one side, mark a spot on the floor with tape so you hit the same position every time.

1.7

Record a two-second test clip and watch it back

Before doing a full take, record two seconds and watch. Catch framing issues now rather than after a ten-minute recording.

Section 2

Lighting

Good lighting does more for how you look on camera than any filter or editing app. It also takes less than two minutes to sort.

2.1

Face a window, never sit with one behind you

Natural light from a window in front of you fills your face evenly and costs nothing. If the window is behind you, you become a silhouette. Close your blinds or move your setup if the window is behind you.

2.2

Diffuse harsh direct sunlight with a white curtain or blind

Direct sun creates harsh shadows. A sheer white curtain acts as a natural softbox. If you do not have one, record during overcast conditions or move further from the window.

2.3

Use a ring light if you record indoors away from windows

A basic ring light from 15 to 40 pounds eliminates the uneven yellow cast from ceiling lights. Position it directly behind your phone at the same height as the camera.

2.4

Turn off overhead ceiling lights when using window or ring light

Mixing light sources creates odd colour casts. Pick one source and turn off the others. Your face will look more consistent and professional.

2.5

Check for shadows under your eyes and chin

Watch the two-second test clip specifically for shadowing. If you have dark under-eye shadows, raise your light source or move it further in front of you.

2.6

Check for background light spill and distracting bright spots

Look at the full frame, not just your face. A bright lamp or window behind you draws the eye. Reposition or turn off background light sources.

Section 3

Audio

Viewers will forgive imperfect visuals. They will not forgive audio they have to strain to hear. Audio quality determines whether people watch to the end.

3.1

Record in the quietest room available

Close the door, turn off fans and air conditioning, and mute any notifications. Background noise compounds over a long take and is nearly impossible to fully remove in editing.

3.2

Avoid rooms with hard parallel walls

Bathrooms and kitchens create echo. Rooms with carpets, bookshelves, curtains, and soft furniture absorb sound. If you only have hard-walled rooms, hang a heavy blanket behind you or record inside a wardrobe lined with clothes.

3.3

Use a wired lapel microphone if you have one

Clip the mic to your collar or neckline, about 20 centimetres below your chin. Even a 10 to 15 pound wired lapel mic from Amazon will dramatically outperform the built-in phone mic at distance.

3.4

If using phone mic only, keep the phone 50 to 80 centimetres from your face

Further than 80 centimetres and volume drops. Closer than 40 centimetres and the mic picks up breathing and plosive sounds. That 50 to 80 centimetre range is the built-in mic sweet spot.

3.5

Do a 10-second audio test before every session

Record yourself speaking at normal volume and play it back through headphones. Listen for echo, background noise, or muffled sound. Fix the issue before you record the full take.

3.6

Take your phone out of its case if using the built-in mic

Some phone cases partially cover the microphone port and muffle audio. Remove the case or check that the mic opening is fully clear.

3.7

Do not hold the phone while recording

Hand-holding creates handling noise that the mic picks up as rumble. Always prop or mount the phone before you start recording.

Section 4

Background

Your background is part of your brand. People read the space behind you before they consciously process what you are saying.

4.1

Remove anything visually distracting within two metres behind you

Take 30 seconds to scan the background. Piles of paper, open doors, laundry, or busy bookshelves pull attention from your face. Move things out of shot or reposition your setup.

4.2

Add one intentional background element that signals expertise

A curated bookshelf, a plant, a branded item, a clean wall. One deliberate visual cue tells people you took care setting this up. Blank white walls are fine too, particularly if you are using a ring light that creates a clean look.

4.3

Keep your background slightly out of focus

The further your background is from the camera relative to you, the more naturally out of focus it becomes. Sit at least a metre in front of your background rather than directly against a wall.

4.4

Avoid virtual backgrounds unless your internet is stable and your lighting is excellent

Virtual backgrounds on phone cameras produce visible halos and artefacts around moving edges, particularly hair and hands. A real, prepared background always looks better.

4.5

Check for anything reflective behind you

Glass-framed pictures, mirrors, and monitors can catch reflections of your ring light or window. Either remove them or angle them so the reflection does not show in your frame.

Section 5

Appearance and Setup

You do not need a stylist. You need 90 seconds of attention before you press record.

5.1

Wear solid colours rather than busy patterns

Tight patterns like herringbone, fine stripes, or small checks create a visual strobing effect on camera called moire. Solid colours read cleanly. Avoid wearing the same colour as your background or you will blend in.

5.2

Check for glasses glare if you wear glasses

Tilt your frames very slightly downward or angle your light source slightly higher and to one side. A small adjustment almost always removes the glare entirely.

5.3

Tidy your hair and check for flyaways in the test clip

A back-lit flyaway hair can look like a halo or distraction on camera. Watch your test clip specifically for this. A tiny amount of product or smoothing takes five seconds.

5.4

Put your phone on Do Not Disturb before recording

An incoming call or notification will stop your recording or play a sound mid-take. Enable Do Not Disturb every single time without exception.

5.5

Close all other apps to free up processing power

Background apps consume RAM and can cause your camera to drop frames or overheat during long recordings. Close everything else before you open the camera.

5.6

Check your storage before starting

A video recording that stops because your phone runs out of storage mid-take is a take you cannot recover. Check that you have at least 2GB free before a longer recording session.

Section 6

Energy and Delivery

Camera confidence is mostly a calibration problem. People consistently underestimate how flat they appear on screen and how much energy they need to bring.

6.1

Speak at 20 percent more energy than feels natural

Camera compresses energy. What feels slightly over the top in the room reads as engaged and warm on screen. Watch your test clip back and notice if you look more subdued than you feel.

6.2

Look directly into the lens, not at your own image on screen

Looking at yourself on screen means your eyes appear to be looking slightly downward or to the side. The lens is where eye contact lives. Put a small sticker dot next to the camera lens to remind yourself where to look.

6.3

Stand or sit upright with your shoulders back

Slouching compresses your chest and affects your breathing, which makes your voice shallower. Upright posture opens your lungs, makes your voice fuller, and reads as more confident on camera.

6.4

Do a 30-second warm-up before the real take

Talk out loud for 30 seconds about anything at all. Warm your voice, loosen your face, get the first awkward 30 seconds of camera energy out before you press record for real.

6.5

Smile before you start speaking, not after

Starting a video with a smile in place feels natural to the viewer. Starting neutral and then smiling creates a slightly clinical opening. Set your expression before the first word.

6.6

Slow down your delivery by 15 percent

When people are nervous or excited on camera they speed up. Slowing down slightly makes you easier to follow, sounds more authoritative, and leaves room for natural pauses that feel confident rather than rushed.

6.7

Keep water nearby for long recording sessions

Dry mouth causes stumbling and lip-smacking sounds that the mic catches. Take a small sip between takes. Do not drink mid-sentence.

6.8

Do not delete takes you think are imperfect

Small stumbles and natural pauses often read better in the final edit than an overly polished delivery. Record multiple takes, watch them back before deleting, and choose the one with the most natural energy rather than the one with zero stumbles.

Section 7

Final Pre-Record Check

Run through this in under 60 seconds immediately before every recording session.

7.1

Camera: eye level, chest-up framing, orientation locked

Quick visual scan of the preview screen. Confirm the camera is at or just above eye level, you are framed from the chest up, and orientation lock is on.

7.2

Lighting: facing the source, no backlight, no mixing

Confirm your face is lit from the front, there is nothing bright behind you, and you have one light source active only.

7.3

Audio: quiet room, mic clipped or phone unmuffled, Do Not Disturb on

Confirm the room is quiet, your mic setup is in place, and Do Not Disturb is enabled. Run the 10-second audio test.

7.4

Background: clear, intentional, no reflections

Scan the frame behind you. Remove anything distracting. Confirm no mirrors or glass is catching a reflection.

7.5

Storage: at least 2GB free

Check your phone storage before a session longer than five minutes. Better to know now than to have a recording cut off.

7.6

Energy: warm-up done, eye on the lens, shoulders back

30-second out-loud warm-up complete. Sticker dot on the lens. Posture set. Press record.

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Lilach Bullock has spent 21 years in marketing. Forbes Top 20 (twice), Oracle Social Influencer of Europe, and ranked the number one digital marketing influencer in the UK. She now builds AI-powered marketing systems for entrepreneurs, service businesses, and founders. The Sunday newsletter goes to 15,000 readers at a 70%+ open rate.

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