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The Resource Library

The Packaging and Productisation Mini-Guide

Turn your custom service into named packages buyers can say yes to today.

If every new client starts with a discovery call, a custom proposal, and a week of back-and-forth before you agree a price, your service is not a product. It is a negotiation. This guide walks you through turning what you do into two or three named packages with fixed scopes, clear deliverables, and a price buyers can evaluate without asking you to justify it.

What is inside
  • Why Custom Quotes Are Costing You Sales
  • Step One: Get Clear on What You Actually Do
  • Step Two: Define the Outcome, Not the Tasks
  • Step Three: Build Two or Three Tiers, Not Ten Options
  • Step Four: Write the Scope as a Boundary, Not a Promise List
  • Step Five: Price for the Outcome, Not the Time
  • Step Six: Test It Before You Redesign Your Website
  • What to Do After Someone Says Yes
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This resource hands you the volume. The strategy, the judgement, and the bit where it all connects is the work I do for clients: lead generation, ads, SEO, workflow automation, HubSpot, and the systems that make them compound. Done for you, consulting, coaching, or training.

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Lilach Bullock has spent 21 years in marketing. Forbes Top 20 (twice), Oracle Social Influencer of Europe, and ranked the number one digital marketing influencer in the UK. She now builds AI-powered marketing systems for entrepreneurs, service businesses, and founders. The Sunday newsletter goes to 15,000 readers at a 70%+ open rate.

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