The Joint Webinar Run-of-Show Template
Keep two presenters in sync, keep your audience in the room, and close with confidence.
A co-hosted webinar is one of the fastest ways to reach a warm, qualified audience you do not own yet. But without a shared run-of-show, two presenters will talk over each other, lose the thread, and hand off to a pitch that lands flat. This template gives you a minute-by-minute structure to fill in with your partner before the event so both of you know exactly who says what and when.
- Event Header and Logistics Block
- Pre-Show Checklist (T-minus 30 Minutes)
- Minute-by-Minute Run-of-Show
Event Header and Logistics Block
Fill this in together before your first rehearsal. Both presenters should have a printed or pinned copy on screen during the live event.
Event Details
Webinar Title: [FULL TITLE OF THE WEBINAR] Date: [DD MONTH YYYY] Time: [HH:MM] [TIMEZONE] / [HH:MM] [CO-HOST TIMEZONE] Platform: [ZOOM / DEMIO / CROWDCAST / OTHER] Registered Attendees: [NUMBER AS OF 24 HOURS BEFORE] Expected Live Attendance: [YOUR ESTIMATE, TYPICALLY 30 TO 50% OF REGISTRANTS] Host 1 Name: [YOUR NAME] Host 1 Role: [YOUR TITLE / COMPANY] Host 1 Joining From: [CITY / SETUP NOTES, e.g. ring light left, audio via headset] Host 2 Name: [PARTNER NAME] Host 2 Role: [PARTNER TITLE / COMPANY] Host 2 Joining From: [CITY / SETUP NOTES] Moderator / Tech Person: [NAME OR "None"] Slides Owner: [WHO IS DRIVING THE SLIDES, e.g. Host 1] Chat Monitor: [NAME] Recording: [YES / NO] [WHO HAS PERMISSION TO SHARE THE RECORDING] Landing Page for Replay: [URL] Offer Page / CTA Destination: [URL] Backup Dial-In Number: [NUMBER IN CASE OF INTERNET FAILURE]
Pre-Show Checklist (T-minus 30 Minutes)
Run through this together on a private call before you open the room to attendees. Do not skip it. Technical problems found at T-minus 30 are fixable. Technical problems found at T-minus 2 are not.
30-Minute Pre-Show Checklist
[ ] Both hosts are on the private pre-show call by [TIME, e.g. 9:30am] [ ] Audio check: Host 1 sounds clear to Host 2 and vice versa [ ] Video check: Both hosts on camera, lighting acceptable, background clean [ ] Slides loaded and on the correct opening slide: [SLIDE NUMBER OR TITLE] [ ] Screen share tested: [HOST 1 / HOST 2] will share at [TIMESTAMP IN RUN-OF-SHOW] [ ] Chat and Q&A panels open and tested [ ] Recording confirmed ON (if applicable) [ ] Offer / CTA link pasted into a private doc ready to drop in chat at [TIMESTAMP] [ ] Both hosts have reviewed the run-of-show since the last rehearsal [ ] Any last-minute housekeeping to share with each other: [NOTES] [ ] Open the room to attendees at [TIME, e.g. 9:55am for a 10am start] [ ] Welcome music or holding slide displayed: [YES / NO, DETAILS] [ ] Chat monitor is live and watching from [TIME]
Minute-by-Minute Run-of-Show
This is the live script. Column one is the clock time. Column two is what happens. Column three is who owns it. Adapt the timing to your total webinar length. The structure below is built for a 60-minute session.
Opening Segment (Minutes 0 to 10)
[START TIME + 0:00] WELCOME AND HOUSEKEEPING Owner: [HOST 1 NAME] Script note: Welcome everyone, thank them for joining, cover the housekeeping. Say: "Welcome to [WEBINAR TITLE]. I am [HOST 1 NAME] and I am joined today by [HOST 2 NAME]. Brilliant to have you here. Quick housekeeping before we dive in: [RECORDING POLICY]. [HOW TO ASK QUESTIONS, e.g. drop them in the Q&A box, we will get to them at the end]. And yes, [OFFER / FREEBIE / RESOURCE] will be shared in the chat. Now let me hand straight to [HOST 2 NAME] for a quick hello." [START TIME + 2:00] PARTNER INTRODUCTION Owner: [HOST 2 NAME] Script note: 60 to 90 seconds. Who you are, why this topic, one credibility line. Say: "Thanks [HOST 1 NAME]. I am [HOST 2 NAME], [ROLE] at [COMPANY]. I have spent [X YEARS] helping [AUDIENCE TYPE] with [TOPIC]. Today we are going to [ONE-LINE PROMISE OF THE WEBINAR]." [START TIME + 3:30] HOST 1 SELF-INTRODUCTION Owner: [HOST 1 NAME] Script note: Mirror the format above. Keep it tight. Say: "[YOUR EQUIVALENT 60 TO 90-SECOND INTRO]" [START TIME + 5:00] AGENDA OVERVIEW Owner: [HOST 1 OR HOST 2, AGREE IN ADVANCE] Script note: Tell them what they will leave with. Use the slide. Say: "Here is what we are covering today. [POINT 1]. [POINT 2]. [POINT 3]. And at the end we will be sharing [OFFER OR RESOURCE] with everyone on the call. Let us get into it." [START TIME + 6:00] CONTEXT SETTING / THE PROBLEM Owner: [HOST 1 NAME or HOST 2 NAME, your call] Slide: [SLIDE NUMBER] Script note: Frame the problem your audience is living with. One story, one stat, one pain point. No more. Content: [YOUR PROBLEM FRAMING IN FULL OR AS BULLET POINTS] [START TIME + 9:00] TRANSITION TO CONTENT Owner: [WHOEVER IS TAKING THE FIRST CONTENT SECTION] Say: "Right, let us get into the meat of this." [HAND OFF IF NEEDED]
Core Content Segment (Minutes 10 to 40)
[START TIME + 10:00] CONTENT SECTION 1: [SECTION TITLE] Owner: [HOST 1 NAME / HOST 2 NAME] Slides: [SLIDE NUMBERS] Key points to cover: 1. [POINT A] 2. [POINT B] 3. [POINT C] Example or story to use: [BRIEF NOTE] Duration: [X minutes] [START TIME + XX:00] HAND-OFF TO PARTNER Owner: [WHOEVER IS FINISHING SECTION 1] Say: "[HOST 2 NAME], I know you have seen this work really well with [AUDIENCE TYPE]. Do you want to add anything before we move on?" [HOST 2 NAME] adds: [BRIEF NOTES ON WHAT THEY WILL SAY, 30 TO 60 SECONDS] [START TIME + XX:00] CONTENT SECTION 2: [SECTION TITLE] Owner: [HOST 2 NAME / HOST 1 NAME] Slides: [SLIDE NUMBERS] Key points to cover: 1. [POINT A] 2. [POINT B] 3. [POINT C] Example or story to use: [BRIEF NOTE] Duration: [X minutes] [START TIME + XX:00] HAND-OFF TO PARTNER Owner: [WHOEVER IS FINISHING SECTION 2] Say: [YOUR BRIDGING LINE TO NEXT SECTION] [START TIME + XX:00] CONTENT SECTION 3: [SECTION TITLE] Owner: [HOST 1 NAME / HOST 2 NAME] Slides: [SLIDE NUMBERS] Key points to cover: 1. [POINT A] 2. [POINT B] 3. [POINT C] Example or story to use: [BRIEF NOTE] Duration: [X minutes] [START TIME + 38:00] RECAP AND BRIDGE TO OFFER Owner: [AGREED HOST, typically whoever owns the offer] Say: "So before we get into the Q&A, we promised we would share [OFFER / RESOURCE] with everyone here today. [PARTNER NAME], do you want to take us through that?" Slide: [OFFER SLIDE NUMBER]
Offer and CTA Segment (Minutes 40 to 48)
[START TIME + 40:00] OFFER INTRODUCTION Owner: [OFFER OWNER, agree this in advance, one host presents, the other endorses] Slide: [OFFER SLIDE NUMBER] Say: "We have put together [OFFER NAME] specifically for people on this webinar. Here is what it includes: [BULLET 1]. [BULLET 2]. [BULLET 3]. The link is going in the chat right now." [START TIME + 41:00] DROP LINK IN CHAT Owner: [CHAT MONITOR or the host who is NOT presenting] Action: Paste [OFFER URL] into chat with the text: "[OFFER NAME] for webinar attendees: [URL]" [START TIME + 41:30] ENDORSEMENT FROM CO-HOST Owner: [THE HOST WHO DID NOT PRESENT THE OFFER] Script note: 60 seconds, genuine, specific. Why you believe in this, one specific result you have seen. Say: "[YOUR GENUINE ENDORSEMENT]" [START TIME + 43:00] SOCIAL PROOF MOMENT Owner: [OFFER OWNER] Script note: One testimonial or result. Real name if you have permission, role and outcome if not. Say: "[CLIENT NAME or ROLE] used this and [SPECIFIC RESULT]." [START TIME + 44:00] URGENCY OR CONTEXT Script note: Only include genuine context. If there is a real deadline or limit, state it. If there is not, do not fabricate one. Say: [REAL DEADLINE / GENUINE CONTEXT, or leave this blank if none applies] [START TIME + 45:00] BRIDGE TO Q&A Owner: [HOST 1 NAME] Say: "Right. We have saved 15 minutes for your questions and we have got some good ones in the Q&A box already. [HOST 2 NAME], shall we get into those?"
Q&A Segment (Minutes 48 to 58)
[START TIME + 48:00] Q&A OPENS Owner: Both hosts, alternating Moderation: [CHAT MONITOR NAME] reads questions aloud or pastes them in the shared doc Pre-loaded questions to use if live Q&A is slow: Q1: [QUESTION YOU KNOW YOUR AUDIENCE WILL HAVE] Answer: [HOST 1 OR HOST 2] Q2: [QUESTION THAT LETS YOU REINFORCE A KEY POINT] Answer: [HOST 1 OR HOST 2] Q3: [QUESTION THAT NATURALLY LEADS BACK TO THE OFFER] Answer: [HOST 1 OR HOST 2] Q&A hand-off pattern: [HOST 1 NAME] reads the question aloud. [HOST 1 NAME] gives their take in 60 to 90 seconds. [HOST 1 NAME] asks: "[HOST 2 NAME], anything to add?" [HOST 2 NAME] adds or confirms in 30 seconds. Move to next question. [START TIME + 56:00] WRAP SIGNAL Owner: [HOST 1 NAME] Say: "We have time for one more question, and then we will wrap up." [Final question handled] [START TIME + 58:00] TRANSITION TO CLOSE Owner: [HOST 1 NAME] Say: "Thank you so much. Let us wrap up properly."
Close and Post-Show Protocol (Minutes 58 to 60 + Post-Show)
[START TIME + 58:00] CLOSING SUMMARY Owner: [HOST 2 NAME] Script note: Three sentences. What they learned, what they can do today, where to go next. Say: "Today we covered [POINT 1], [POINT 2], and [POINT 3]. The one thing you can do in the next 24 hours is [SPECIFIC ACTION]. And if you want to go deeper, [OFFER / RESOURCE / NEXT STEP] is in the chat." [START TIME + 59:00] FINAL CTA Owner: [HOST 1 NAME] Say: "The link for [OFFER NAME] is in the chat and it will also be in your follow-up email. Thank you to [HOST 2 NAME] for joining me today. [ONE GENUINE LINE ABOUT WHY YOU ENJOY WORKING WITH THEM]. And thank you all for being here. We will see you soon." [START TIME + 60:00] END SESSION Action: Stop recording. Close the room. POST-SHOW ACTIONS (agree ownership before the event) [ ] [HOST 1 / HOST 2] sends replay link to registrants by [TIME, e.g. within 4 hours] [ ] [HOST 1 / HOST 2] posts replay to [LOCATION, e.g. Facebook group, email list] [ ] [HOST 1 / HOST 2] sends follow-up email with CTA link by [DATE] [ ] [HOST 1 / HOST 2] follows up with attendees who clicked offer link but did not buy by [DATE] [ ] Both hosts post a social recap by [DATE] [ ] Debrief call scheduled for: [DATE AND TIME] [ ] Notes from debrief saved to: [SHARED FOLDER LINK]
Get the full resource
Enter your name and email and the complete resource opens on this page, instantly. No spam, unsubscribe anytime.
Already on the Sunday newsletter? Your weekly email carries a one-click access link, so you never see this form.
You do not have to do this yourself.
This resource hands you the volume. The strategy, the judgement, and the bit where it all connects is the work I do for clients: lead generation, ads, SEO, workflow automation, HubSpot, and the systems that make them compound. Done for you, consulting, coaching, or training.
Book a free 30-minute call Or get the Sunday newsletter