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The Survey Question Swipe File

45 battle-tested questions, grouped by goal, with the AI prompt to analyse hundreds of open-text answers in minutes.

Most surveys waste everyone's time because the questions are too vague to produce anything useful. This file gives you 45 proven questions grouped by what you're trying to find out, whether that's why people bought, why they didn't, or what words your market uses when no one's watching. Use the questions as-is or adapt the framing to your product. Then use the AI analysis prompt at the end to turn 50, 100, or 500 open-text responses into a ranked insight report in under ten minutes.

What is inside
  • Voice of Customer (What words do they actually use?)
  • Purchase Decision (Why did they buy?)
  • Outcome and Results (Did it deliver?)
  • Friction and Drop-off (Where did they nearly leave?)
  • Ideal Customer Profile (Who is actually in your audience?)
  • Product and Offer Development (What should you build next?)
  • Competitor and Market Awareness (Where do you stand?)
  • The AI Analysis Prompt
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This resource hands you the volume. The strategy, the judgement, and the bit where it all connects is the work I do for clients: lead generation, ads, SEO, workflow automation, HubSpot, and the systems that make them compound. Done for you, consulting, coaching, or training.

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Lilach Bullock has spent 21 years in marketing. Forbes Top 20 (twice), Oracle Social Influencer of Europe, and ranked the number one digital marketing influencer in the UK. She now builds AI-powered marketing systems for entrepreneurs, service businesses, and founders. The Sunday newsletter goes to 15,000 readers at a 70%+ open rate.

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