The Integration Partner Launch Checklist
Everything you need to line up before the announcement so both audiences hear about it and the launch drives signups.
Most integration launches fizzle because one side does the work and the other posts a logo. This checklist covers every step both parties need to take, from agreeing the messaging before anything goes live to following up after the announcement window closes. Go through it together, assign owners, and set dates before you write a single word of copy.
- 1. Partner Agreement and Scope
- 2. Messaging and Positioning
- 3. Content and Asset Production
- 4. Technical Readiness
- 5. Audience Activation
- 6. Launch Week Execution
- 7. Post-Launch Follow-Through
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