The Retainer-to-Project Pricing Decision Mini-Guide
Know which model makes you more money before you name a number.
Retainer or project fee? Most service businesses get this wrong not because they are bad at pricing but because they pick a model before they understand the margin behind it. This guide gives you a straightforward decision framework so you know which model to propose, why, and what the numbers look like once you factor in your real costs.
- Why the Model Matters More Than the Number
- When a Retainer Is the Right Model
- When a Project Fee Is the Right Model
- When a Hybrid Model Is the Right Model
- The Margin Maths Behind Each Model
- The Decision Framework in Practice
- The Conversation That Changes the Outcome
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You do not have to do this yourself.
This resource hands you the volume. The strategy, the judgement, and the bit where it all connects is the work I do for clients: lead generation, ads, SEO, workflow automation, HubSpot, and the systems that make them compound. Done for you, consulting, coaching, or training.
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