The Self-Serve Analytics Audit Checklist
31 checks that expose the broken events, missing UTMs and double-counted conversions quietly wrecking every report you rely on.
Most analytics setups look fine on the surface. Dashboards load, numbers appear, reports get shared. But underneath, events are firing twice, UTMs are being stripped by redirects, and conversions are being counted in three places at once. This 31-point audit is a systematic sweep of every layer where data silently breaks, so you can fix what is wrong before it costs you a bad decision.
- Google Analytics 4 Configuration
- Conversion and Goal Tracking
- UTM Tagging and Campaign Attribution
- Tag Management and Technical Setup
- Reporting Accuracy and Dashboard Hygiene
- Attribution and Multi-Touch Tracking
- Final Validation Steps
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You do not have to do this yourself.
This resource hands you the volume. The strategy, the judgement, and the bit where it all connects is the work I do for clients: lead generation, ads, SEO, workflow automation, HubSpot, and the systems that make them compound. Done for you, consulting, coaching, or training.
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