Asset 20 8 2

Join 15,000 business owners, marketers and entrepreneurs. The Sunday newsletter you'll be annoyed only arrives once a week.

The Resource Library

The Win-Back Campaign Prompt Pack

Turn your dormant list into reactivated revenue with segmented, offer-matched copy you can use today.

Most win-back campaigns fail because they treat every lapsed customer the same. One generic "we miss you" email goes to someone who left because of price, someone who found a better fit elsewhere, and someone who simply got busy. None of them feel seen. This prompt pack gives you a different approach: segment first, match the offer to the real reason they left, then write copy that speaks directly to that reason. The result is a campaign that feels personal without requiring you to write every email by hand.

What is inside
  • Segment Your Dormant List
  • Write the Reactivation Email Sequence
  • Match the Offer to the Exit Reason
  • Write the Supporting Campaign Copy
  • Audit and Improve Your Existing Win-Back Copy
  • Automate and Systematise the Win-Back Process
  • Write Personalised Win-Back Copy at Scale
  • Handle Responses and Close the Loop
Free instant access

Get the full resource

Enter your name and email and the complete resource opens on this page, instantly. No spam, unsubscribe anytime.

Already on the Sunday newsletter? Your weekly email carries a one-click access link, so you never see this form.

Want this built for you?

You do not have to do this yourself.

This resource hands you the volume. The strategy, the judgement, and the bit where it all connects is the work I do for clients: lead generation, ads, SEO, workflow automation, HubSpot, and the systems that make them compound. Done for you, consulting, coaching, or training.

Book a free 30-minute call Or get the Sunday newsletter

Lilach Bullock has spent 21 years in marketing. Forbes Top 20 (twice), Oracle Social Influencer of Europe, and ranked the number one digital marketing influencer in the UK. She now builds AI-powered marketing systems for entrepreneurs, service businesses, and founders. The Sunday newsletter goes to 15,000 readers at a 70%+ open rate.

lilachbullock.com