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The Programmatic SEO Starter Mini-Guide

How to build hundreds of pages that Google wants to rank, without getting penalised for it.

Programmatic SEO sounds technical, but the principle is simple: build one good template, then fill it with useful, specific data so it becomes hundreds of useful pages. Done well, it compounds quietly in the background while you sleep. Done badly, Google calls it spam and buries the lot. This guide walks you through the difference, step by step, in plain English.

What is inside
  • What programmatic SEO actually is (and is not)
  • Step 1: Find a dataset worth building around
  • Step 2: Identify the search intent behind your template
  • Step 3: Build a template that passes the 'actually useful' test
  • Step 4: The spam filter you need to apply before publishing
  • Step 5: Internal linking and site structure for programmatic pages
  • Step 6: When and how to add AI to the production process
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This resource hands you the volume. The strategy, the judgement, and the bit where it all connects is the work I do for clients: lead generation, ads, SEO, workflow automation, HubSpot, and the systems that make them compound. Done for you, consulting, coaching, or training.

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Lilach Bullock has spent 21 years in marketing. Forbes Top 20 (twice), Oracle Social Influencer of Europe, and ranked the number one digital marketing influencer in the UK. She now builds AI-powered marketing systems for entrepreneurs, service businesses, and founders. The Sunday newsletter goes to 15,000 readers at a 70%+ open rate.

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