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The Resource Library

The Referral Request Swipe File

12 messages that get warm introductions without the awkward ask

Most referral requests fail because they arrive at the wrong moment or feel like a favour rather than a natural next step. These 12 messages are built around timing: each one comes with the exact trigger that makes the ask feel obvious instead of pushy. Swipe, adapt the bracketed fields, and send. The words do the heavy lifting.

What is inside
  • After a Project Win (Client to Peers)
  • After a Milestone or Renewal
  • The Warm Introduction Request (Peer to Peer)
  • Asking for a LinkedIn Introduction
  • Event and Community Referrals
  • The One-Line Ask (For Texts and DMs)
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Lilach Bullock has spent 21 years in marketing. Forbes Top 20 (twice), Oracle Social Influencer of Europe, and ranked the number one digital marketing influencer in the UK. She now builds AI-powered marketing systems for entrepreneurs, service businesses, and founders. The Sunday newsletter goes to 15,000 readers at a 70%+ open rate.

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