The Attribution Cheat Sheet for Small Budgets
Know which channel drove the sale, without paying for enterprise software.
Most small business owners are flying blind on attribution. They know sales came in, but they have no idea whether it was the newsletter, the Google ad, or the Instagram post. This cheat sheet gives you a practical, free-to-low-cost system to track what is working so you stop guessing and start spending where it counts.
- Start Here: The Attribution Mindset Shift
- UTM Parameters: Your Free Tracking Layer
- Google Analytics 4: The Three Reports That Matter
- Ask Directly: The Most Underused Attribution Tool
- Email Attribution: Tracking What the Newsletter Actually Drives
- Social Media Attribution: What You Can and Cannot Measure
- The Free Attribution Stack for Under 10 Hours a Month
- Common Attribution Mistakes and the Quick Fix
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You do not have to do this yourself.
This resource hands you the volume. The strategy, the judgement, and the bit where it all connects is the work I do for clients: lead generation, ads, SEO, workflow automation, HubSpot, and the systems that make them compound. Done for you, consulting, coaching, or training.
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