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The Comment-to-DM Ad Reply Swipe File

Stop leaving warm intent in the comments section. Use these reply templates to turn ad engagement into real conversations.

When someone comments on your ad, they are already warm. They stopped scrolling, read your offer, and typed something. Most advertisers reply with a generic "thanks!" or nothing at all, and the lead goes cold. These templates give you word-for-word replies for the most common comment types, written to move people from public comments into your DMs and onto a call.

What is inside
  • Positive or Excited Comments
  • Questions in the Comments
  • Sceptical or Hesitant Comments
  • Tagging a Friend in the Comments
  • Comparison or Competitive Comments
  • Humorous or Casual Comments
  • Follow-Up DM Openers (After You Reply to the Comment)
  • Prompts to Customise Each Reply
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This resource hands you the volume. The strategy, the judgement, and the bit where it all connects is the work I do for clients: lead generation, ads, SEO, workflow automation, HubSpot, and the systems that make them compound. Done for you, consulting, coaching, or training.

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Lilach Bullock has spent 21 years in marketing. Forbes Top 20 (twice), Oracle Social Influencer of Europe, and ranked the number one digital marketing influencer in the UK. She now builds AI-powered marketing systems for entrepreneurs, service businesses, and founders. The Sunday newsletter goes to 15,000 readers at a 70%+ open rate.

lilachbullock.com