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The Static Ad Layout Cheat Sheet

The layout patterns, contrast rules and proof placement that make a static ad stop thumbs without a production budget.

Most static ads fail before anyone reads the copy. The layout is wrong, the contrast is soft, or the most important element is buried under the logo. These are the rules that fix that. Use this as a pre-publish checklist every time you build a static ad from scratch.

What is inside
  • The Three-Zone Layout Rule
  • Contrast Rules That Actually Work
  • Text Hierarchy in Five Seconds
  • Social Proof Placement
  • Logo and Branding Placement
  • Image and Background Rules
  • CTA Design Rules
  • The Quick Pre-Publish Checklist
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This resource hands you the volume. The strategy, the judgement, and the bit where it all connects is the work I do for clients: lead generation, ads, SEO, workflow automation, HubSpot, and the systems that make them compound. Done for you, consulting, coaching, or training.

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Lilach Bullock has spent 21 years in marketing. Forbes Top 20 (twice), Oracle Social Influencer of Europe, and ranked the number one digital marketing influencer in the UK. She now builds AI-powered marketing systems for entrepreneurs, service businesses, and founders. The Sunday newsletter goes to 15,000 readers at a 70%+ open rate.

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