The Google Maps Ranking Factors Cheat Sheet
The proximity, prominence, and relevance levers that move your map pack ranking, ranked by impact and effort.
Google Maps is not a mystery. It runs on three signals: relevance (does your listing match what was searched?), proximity (how close are you to the searcher?), and prominence (how trusted is your business online?). You cannot control proximity, but you can dominate the other two. This cheat sheet gives you the highest-impact levers, in the order they are worth your time.
- Google Business Profile: The Foundation
- Reviews: The Prominence Signal Most Businesses Neglect
- Website Signals: What Google Cross-References
- Citations: Consistency Builds Trust
- GBP Activity: Signalling to Google You Are Active
- Behavioural Signals: What Happens After the Click
- Backlinks: The Hardest Signal and the One Worth Prioritising Last
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