Every free resource I have ever made, in one place. 249 templates, prompt packs, swipe files, checklists and mini guides for founders and marketers, all free to download. No fluff, just the assets I actually use. Pick a section below and grab what you need.
AI & Automation
Prompt packs, automation swipe files and AI workflows you can copy straight into your business.
- Abandoned Cart Email Swipe File
- Ad Angle Generator Prompt Pack
- AI Agent Brief Template
- AI Agent Cost Ceiling Cheat Sheet
- AI Agent Evaluation Rubric Template
- AI Agent Failure Mode Playbook
- AI Agent Guardrails Checklist
- AI Agent Handoff To Human Mini Guide
- AI Agent Memory Architecture Mini Guide
- AI Agent Prompt Injection Defense Checklist
- AI Agent ROI Calculator Cheat Sheet
- AI Agent Stack Decision Cheat Sheet
- AI Agent Test Plan Template
- AI Agent Tone Constraint Prompt Pack
- AI Appointment Setter Agent Prompt Pack
- AI Avatar Video Workflow Mini Guide
- AI Delegation Playbook Solo Founders Mini Guide
- AI Email Triage Cheat Sheet
- AI Lead Gen Audit Checklist
- AI Meta Ads Prompt Pack
- AI Search Visibility Cheat Sheet
- AI SEO Brief Prompt Pack
- AI Tool Replacement Map
- AI Weekly Planning Template
- Analytics Insight Prompt Pack
- Annual Prepay Offer Prompt Pack
- Anti AI Slop Editing Checklist
- Automation Audit Checklist
- Blog Post Prompt Pack
- Brand Voice Prompt Template
- Churn Save Email Swipe File
- Co Marketing Campaign Template
- Cold Outreach Prompt Pack
- Community Engagement Prompt Pack
- Community Reactivation Prompt Pack
- Competitor Teardown Prompt Pack
- Context Document Template For AI
- Creative Concept Brief Prompt Pack
- Customer Interview Prompt Pack
- Customer Success Checkin Prompt Pack
- Customer Support Agent Prompt Pack
- Daily AI Workflow Mini Guide
- Deal Stuck Reengagement Prompt Pack
- Discovery Call Prompt Pack
- Email Deliverability Checklist
- Email Subject Line Prompt Pack
- Engagement Reply Prompt Pack
- Expansion Revenue Prompt Pack
- First 10 Automations Mini Guide
- Follow Up Email Swipe File
- Founder Led Ad Hook Prompt Pack
- Founder Video Repurposing Prompt Pack
- Free To Paid Upgrade Nudge Swipe File
- Funnel Drop Off Diagnosis Prompt Pack
- Google Review Response Prompt Pack
- Hubspot Email Sequence Prompt Pack
- Inbox To Calendar Automation Mini Guide
- Inbox Zero AI Mini Guide
- Lead Magnet Idea Generator Prompts
- Lead Qualification Bot Prompt Pack
- Lead Routing Automation Mini Guide
- Linkedin Post Prompt Pack
- Local Link Building Prompt Pack
- Local Service Pages Content Prompt Pack
- Marketing Automation Map Template
- Meeting Notes To Action Prompt Pack
- Mid Pitch Reframe Prompt Pack
- Onboarding Email Drip Template
- Paid Community Pricing Mini Guide
- Partnership Outreach Prompt Pack
- Partnership Pitch Email Swipe File
- Personal Brand Positioning Prompt Pack
- Pricing Page Copy Prompt Pack
- Prompt Engineering Cheat Sheet
- Proposal Pricing Anchor Prompt Pack
- Quiz Funnel Question Prompt Pack
- Re Engagement Email Template
- Reactivation Cold List Prompt Pack
- Reporting Narrative Prompt Pack
- Retainer To Project Pricing Decision Mini Guide
- Review Generation Email Swipe File
- Sales Call Recap Email Prompt Pack
- Sales Email Nurture Sequence Template
- Sales Page Copy Prompt Pack
- Second Brain Capture Prompt Pack
- Sop Writing Prompt Pack
- Talking Head Teleprompter Script Template
- Utm Campaign Naming Template
- Video Script Prompt Pack Founders
- Weekly Founder Review Prompt Pack
- Win Back Campaign Prompt Pack
- Workflow Prompt Pack Ops
Productivity & Tools
Planners, checklists, trackers and templates to run your marketing without the chaos.
- Abm Target List Template
- Ad Compliance Preflight Checklist
- Ad Creative Brief Template
- Affiliate Program Launch Checklist
- Async Standup Template Solo Teams
- B Roll Shot List Template Founders
- Bio Tagline Template Pack
- Calculator Tool Spec Template
- Client Onboarding Template
- Co Marketing Asset Split Template
- Community Event Programming Template
- Customer Health Score Template
- Data Layer Naming Convention Template
- Discovery Call Notetaking Template
- Discovery Call Scorecard Template
- Discovery To Close Checklist
- Founder Productivity System Mini Guide
- Ga4 Setup Checklist
- Google Ads Health Checklist
- Google Business Profile Optimisation Checklist
- Hook Body Cta Ad Copy Template
- Hubspot Setup Checklist
- Ideal Client Profile Template
- Incrementality Test Design Template
- Influencer Brief Template Service Brands
- Integration Partner Launch Checklist
- Jobs To Be Done Template
- Joint Webinar Run Of Show Template
- Local Citation Audit Checklist
- Looker Studio Dashboard Build Checklist
- Marketing Dashboard Template
- Monthly Client Report Template
- Multi Stakeholder Deal Mapping Template
- Nap Consistency Audit Checklist
- North Star Metric Worksheet Template
- Offer Tiering Worksheet Template
- Packaging Productisation Mini Guide
- Partner Comarketing Outreach Template
- Partner Vetting Checklist
- Persona Builder Template
- Proposal Template That Closes
- Qbr Deck Template Retention
- Rag Knowledge Base Prep Checklist
- Self Serve Analytics Audit Checklist
- Talking Head Video Checklist
- Value Based Pricing Worksheet Template
- Video Ad Storyboard Template
- Voice Agent Call Flow Template
- Webinar Co Host Agreement Template
- Webinar Script Template
- Weekly Marketing Review Template
- Win Back Retargeting Sequence Template
Lead Gen & Sales
Funnels, landing pages, qualifying scripts and outreach assets to turn attention into pipeline.
- Cold Call Opening Lines Swipe File
- CRM Lead Scoring Cheat Sheet
- Landing Page Conversion Checklist
- Lead Magnet Conversion Benchmark Cheat Sheet
- Lead Magnet Funnel Build Checklist
- Lead Qualifying SMS Agent Swipe File
- Local Landing Page Template Service Areas
- Podcast Guest Pitch Swipe File
- Retargeting Funnel Mini Guide
- Sales Call Discovery Question Cheat Sheet
- Sales Call Pre Brief Template
- Sales Call Precall Ritual Mini Guide
- Sales Call Recording Review Checklist
- Sales Pipeline Stage Template
- Silence Tonality Sales Cheat Sheet
- Webinar Replay Funnel Swipe File
Content & Blogging
Briefs, templates and SEO assets to plan and publish content that actually ranks.
- 30 Day Content Calendar Template
- Authority Content Plan Mini Guide
- Case Study Writing Template
- Community Content Calendar Template
- Content Repurposing Cheat Sheet
- Keyword Cluster Planner Template
- Local SEO Checklist
- Multi Location SEO Mini Guide
- Near Me Keyword Map Template
- On Page SEO Checklist
- Programmatic SEO Starter Guide
- Service FAQ Page SEO Template
- Weekly Content Batching Template
Social Media
Templates and swipe files for growing and posting across the major social platforms.
- Linkedin Dm Swipe File
- Linkedin Profile Optimisation Checklist
- Youtube Description Chapters Template
Email Marketing
Subject lines, sequences and newsletter assets to lift opens, clicks and replies.
Podcasting & Video
Repurposing prompt packs, course material and assets for podcast and video.
- Short Form Video Hook Swipe File
- Static Vs Video Ad Decision Cheat Sheet
- Video Caption Style Cheat Sheet
- Video Repurposing Workflow Cheat Sheet
- Webinar Promotion Swipe File
Business & Marketing
Strategy and planning assets for founders and marketing leaders.
More Free Resources
Everything else in the library, all free to download.
- Ad Account Structure Cheat Sheet
- Ad Creative Testing Cheat Sheet
- Ad Fatigue Refresh Mini Guide
- Ad Hook Swipe File
- Affiliate Commission Structure Cheat Sheet
- Affiliate Recruitment Swipe File
- Annual Contract Negotiation Swipe File
- At Risk Account Playbook Mini Guide
- Attribution Cheat Sheet
- Buying Signal Detection Cheat Sheet
- Cancellation Survey Swipe File
- Carousel Ad Swipe File
- Closing Question Swipe File
- Cohort Retention Analysis Cheat Sheet
- Comment To Dm Ad Reply Swipe File
- Community Health Metrics Cheat Sheet
- Community Launch Mini Guide
- Community Member Onboarding Swipe File
- Community Moderation Playbook Mini Guide
- Community Welcome Ritual Swipe File
- Creative Performance Diagnosis Cheat Sheet
- CRM Data Cleanup Mini Guide
- Delegation Decision Mini Guide
- Demo To Close Mini Guide
- Discount Request Response Swipe File
- Energy Mapping Time Block Cheat Sheet
- Enterprise Deal Pricing Anchoring Cheat Sheet
- Exit Intent Offer Swipe File
- First Party Data Capture Mini Guide
- Form Field Reduction Cheat Sheet
- Founder On Camera Confidence Cheat Sheet
- Founder Story Swipe File
- Google Maps Ranking Factors Cheat Sheet
- Hook Headline Swipe File
- Hubspot Workflow Recipes
- Intent Signal Tracking Cheat Sheet
- Loyalty Upsell Trigger Cheat Sheet
- Ltv To Cac Decision Cheat Sheet
- Multi Agent Workflow Mini Guide
- Objection Handling Swipe File
- Onboarding Activation Sequence Mini Guide
- Payment Terms Deposit Cheat Sheet
- Price Conversation Swipe File
- Pricing Psychology Cheat Sheet
- Rate Increase Announcement Swipe File
- Reactivation SMS Sequence Swipe File
- Referral Request Swipe File
- Renewal Reminder Sequence Swipe File
- Scope Creep Defense Swipe File
- Server Side Tracking Setup Mini Guide
- Service Area Schema Markup Cheat Sheet
- Short Form Series Idea Bank Mini Guide
- Solo Founder Ops Stack Cheat Sheet
- Static Ad Layout Cheat Sheet
- Survey Question Swipe File
- Testimonial Request Swipe File
- Thumb Stop Hook Cheat Sheet
- Time Audit Cheat Sheet
- Ugc Ad Script Swipe File
- Usage Dropoff Alert Workflow Mini Guide
- Viral Post Pattern Cheat Sheet
- Voice Of Customer Mining Cheat Sheet
- Welcome Sequence Swipe File
- Zapier Vs Make Cheat Sheet