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Startup Write For Us: Guest Post Guidelines

Yes, this marketing blog accepts startup guest posts. It reaches business owners, marketers and agencies, many of them founders running small companies. The pitches that get accepted come from people who have really built something: how you found a first customer, what early hiring really cost, the unglamorous middle of the story. Founder-marketing-to-founder-marketers pieces get declined. Email a specific angle, not a topic.

Next step on this topic: how to start a blog.

Startup advice is mostly written by people who have never had to find a first customer. If you have built something from nothing, the unglamorous middle of that story is the part our readers actually need.

I’m Lilach Bullock. This blog reaches business owners, marketers and agencies, most of them running small companies and many of them founders. They care about first customers, cash, hiring their first people and not running out of time.

What We’re Looking For

Content that helps a business owner make a decision they will not regret:

  • How a startup found its first ten paying customers
  • Bootstrapping: the decisions and the trade-offs
  • Funding, when it made sense and when it did not
  • First hires: who, when, and what went wrong
  • Finding product-market fit, described honestly rather than as a slogan
  • Pivots, with the reasoning and the cost
  • The founder reality nobody puts in the launch post

Post-mortems are welcome. A failure written honestly is worth more than a launch announcement.

Also accepting guest posts on small business and SaaS.

What We Don’t Accept

  • Vendor marketing with a byline on it
  • Content published elsewhere
  • Affiliate round-ups with no real testing behind them
  • Anything written purely for a link, with no value to the reader

What You Get

  • Exposure to an engaged audience of business owners and marketers
  • A quality backlink from an established domain
  • Author bio with a link back to your website
  • Social media promotion across our channels

How to Submit

All guest post submissions go through our main submission page. Please read the full guidelines first:

Submit your guest post here

If you would like to reach a broader marketing audience, you can also write for us, or see the full list of blogs that accept guest posts.

What a strong startup pitch looks like

The pitches that get accepted here come from people who have actually done the thing, not people summarising what other people have written about it.

A weak pitch says “I would like to write about lessons from building a startup.” A strong one says “We spent eight months building the wrong product. Here are the three signals we ignored and what they would have told us in week four.” One is a brochure. The other is worth reading.

The angles that get accepted fastest

  • How the first ten customers were actually found
  • A pivot, with what triggered it and what it cost
  • Bootstrapping versus raising, decided from experience
  • A first hire that went wrong and what it taught
  • An honest post-mortem of something that did not work

Frequently asked questions

How long should a guest post be?

Long enough to answer the question properly and no longer. In practice that is usually 1,200 to 2,000 words. Depth matters far more than word count.

How long does a decision take?

We aim to come back to you within a few working days. If the pitch is specific and clearly written, that decision is much faster.

Can I include a backlink?

One contextual backlink to your own site or a relevant resource is fine in an editorial post. More than that reads as link-driven rather than reader-driven.


Related reading: I Trained an AI on Five Years of My Own Content. Here’s What It’s Good For (and Where It Falls Down) and Business Lessons from Richard Reed.

If you want the full breakdown, here is everything I know about content marketing.

Published and maintained by the Lilach Bullock team, covering marketing, AI and business growth.
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