Asset 20 8 2
Does AI recommend your business? Run the free check →

Join 15,000 business owners, marketers and entrepreneurs. The Sunday newsletter you'll be annoyed only arrives once a week.

Article

Email Marketing Write For Us: Pitch Guidelines

Email marketing is still one of the highest-ROI channels available to business owners — and our readers want to use it better. If you have real expertise in email marketing and want to share it with a business-focused audience, we want to hear from you.

Short answer: yes, email marketing guest posts are open. What lands here is a real campaign with its open rate, click rate and what you changed to move them, or a deliverability problem you actually solved. Subject-line listicles with no send data behind them get turned down. One contextual link back to your own site is fine.

Worth reading next: Mailchimp vs ConvertKit: Which Is Better for Your Email List?.

I’m Lilach Bullock, and email marketing is one of the most in-demand topics on this blog. Our audience includes entrepreneurs, small business owners, marketers, and agencies who are actively building their lists, improving their open rates, and trying to make email a predictable revenue channel for their business.

What We’re Looking For

We publish email marketing content that helps our readers get better results from their lists. That includes:

  • Email list building strategies — organic, content-driven, and tool-assisted
  • Improving open rates, click rates, and deliverability
  • Email copywriting — subject lines, body copy, CTAs that convert
  • Automation workflows and sequences for different business types
  • Email platform comparisons and tool guides — Mailchimp, ConvertKit, ActiveCampaign, and others
  • Segmentation, personalisation, and behavioural email strategies
  • Re-engagement campaigns and list hygiene
  • Email marketing for ecommerce, SaaS, and service businesses

What performs best on this blog is practical, specific content. Step-by-step guides, tool comparisons, real campaign examples, and actionable frameworks consistently outperform general advice.

Want to share your insights on productivity? We’re also accepting guest posts on the topic.

What We Don’t Accept

  • Generic advice that applies to any marketing channel
  • Content published elsewhere
  • Promotional content disguised as a guide
  • Anything written purely for link building with no genuine value to readers

What You Get

  • Exposure to a highly engaged audience of business owners and marketers
  • A quality backlink from an established domain
  • Author bio with a link back to your website
  • Social media promotion across our channels

Quick email marketing submission check

Your pitch is most useful when it can answer yes to these five points:

  • The topic is specifically about email marketing, list building, deliverability, automation, or campaign strategy.
  • The article includes firsthand experience, a concrete example, original analysis, or useful data.
  • The angle is written for business owners and marketers, not as a product brochure.
  • The draft is original and has a clear practical takeaway.
  • You have read the full contributor guidelines before submitting.

Read the guidelines and submit your guest post

How to Submit

All guest post submissions go through our main submission page. Please read the full guidelines before submitting:

Submit your guest post here

We’re particularly interested in contributors who have hands-on experience running email campaigns and can share specific results, strategies, or tools they’ve used successfully.

Related reading: how to use ai to write marketing emails faster.

If you would like to reach a broader marketing audience, you can also write for us.

The email topics our readers ask about most

Why open rates fell off a cliff. Whether their list is dead. What to send when they have nothing to say. How often is too often. Whether the platform they are paying for is the problem. If you can answer one of those from experience, that is the pitch.

Pitches that get accepted

  • A campaign with the real numbers, including the ones that disappointed you
  • A deliverability problem you diagnosed and fixed
  • A sequence that worked, with the actual copy
  • Platform comparisons based on real sends, not feature lists
  • How to restart a list that has gone cold without burning it

What we do not publish

Anything promoting bought lists. Growth hacks that risk the sender reputation. Tool reviews with an undisclosed relationship. Content that treats subscribers as numbers rather than people who agreed to hear from you.

Frequently asked questions

What email marketing topics do you accept guest posts on?

Topics that work well on this site include: newsletter monetisation, deliverability fundamentals, AI email drafting, Kit/ConvertKit/Klaviyo/ActiveCampaign tactics, email automation that respects subscribers. The bar for acceptance is original first-hand experience and a specific angle.

What email marketing topics don’t you accept?

Topics that get binned include: spammy growth-hack content, anything that promotes purchased lists, anything pitching an email tool review without disclosing the relationship. If the pitch is a thinly veiled product placement or rehashes content that’s been done a hundred times elsewhere, it won’t land.

Do you charge for guest posts?

For editorial guest posts (unpaid contributions from practitioners with genuine expertise) the answer is no. For sponsored articles, link placements, and brand partnerships, yes. The two are different processes. Editorial route: write-for-me page. Sponsored route: sponsored-articles page.

What word count do you publish?

Editorial posts: 1,500 to 3,500 words is the sweet spot. Shorter than 1,200 words rarely justifies the editorial time. Longer than 4,000 words is fine for pillar pieces. Sponsored articles: similar ranges, agreed up front during the placement conversation.

What is the typical turnaround time?

For editorial pitches: response within three to six weeks, sometimes faster. If you don’t hear back within eight weeks, the answer is a polite no. Sponsored articles: agreement to publication is typically one to three weeks.

Can I include backlinks in my guest post?

One contextual backlink to your own site or relevant resource is fine in editorial posts. More than that starts to feel link-driven rather than reader-driven. Sponsored articles include the agreed link package, arranged during the placement conversation.

Do you accept AI-generated guest post drafts?

No. AI-generated drafts get rejected at the editorial review stage. I can spot AI writing within the first three paragraphs and I’m not interested in publishing it. AI is a fine first-draft research tool. The actual writing has to be human.

Where do I send my pitch?

Editorial pitches go through the form on the write-for-me page. Sponsored placement inquiries go through the form on the sponsored-articles page. Brand partnership inquiries go through partner-with-us. Sending the same pitch to all three routes is the fastest way to get added to the quiet block list.

Related: where to send your pitch

Want the complete version? Read where I break down email marketing.

New here? Read what we publish and what we do not before you pitch. We also accept guest posts on small business.

Design-minded? We are also open to web design guest posts.

Published and maintained by the Lilach Bullock team, covering marketing, AI and business growth.
Your buyers are asking AI who to use. Does it say you?

See for free whether ChatGPT, Claude, Perplexity, Gemini and Google name you, and get the plan to become the answer.

Check my AI visibility →
Sundays only

Get the Sunday newsletter.

One email a week. AI experiments, marketing tactics, and the workflows Lilach is building right now in her own business.

Subscribe free

Let’s get your marketing running on AI.

Book a free 30-minute call

We figure out what you need, where AI fits in, and what working together would look like.

Book the call →

Or take the 30-second calculator

You’ll see the hours and the money quietly leaking out of your week, and the three workflows worth building first.

Take the calculator →

Or grab the free AI resource library

Prompt packs, templates, checklists, and swipe files. The exact tools I build for paying clients. Yours, free.

Get the library →
Keep reading

More from the blog.