Business Experiments, Breakdowns and Results
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How I Set Up Cold Email With AI in 2026
In this blog post I'm going to walk you through how I set up cold email with AI in 2026. The mailboxes, the tools, the warm-up, and the parts I handed to AI instead of doing by hand. I've run...
How to Get Found by AI (a Stranger Just Proved It Works)
In this blog post I'm going to show you exactly how to get found by AI, using the best evidence I could ask for: a complete stranger who booked a sales call with me last week because Claude told him...
My Rebuild in Public Numbers, the Month Traffic Crossed Half a Million
Here are the real Search Console numbers from rebuilding my business in public, the worst weeks and the best, including the week my whole site was seen just 22,054 times and I thought I had killed it. No polished version....
The Month My Website Started Paying Me Again
My SEO recovery took six months of unglamorous work and one week where it finally paid me back with real money in my inbox. This is the exact five-step playbook that did it, in enough detail to copy this week:...
Week 11: I De-Indexed 1,300 Pages to Save My Site. This Week I Dug 786 Back Out.
Here is how I rescued 786 de-indexed pages from my own website, pages I had buried on purpose to save the site, then realised my own fix had been quietly hiding good content for months. The full method: how I...
I Built a Tool to Automate My WordPress Publishing in a Weekend. It Saved Me 400 Hours.
Week 10 of the rebuild-in-public. The single most useful thing I've built so far: a tool to automate WordPress publishing. Including every bug I hit, why you don't need to be technical to copy this, and what to do instead...
Week 9: I Redesigned My Whole Newsletter. The Open Rate Held. The Click Rate Imploded.
What happens when you deliberately break all the testing rules in public. Including what it taught me about what big newsletter sponsors are actually getting for their money. Worth reading next: The Voice Memo Method: How I Turn a 12-Minute Dog...
I Can't Keep Up With AI. There. I Said It.
And before you tell me I just need the right systems, the right tools, or the right mindset: no. Sit down. We need to talk. Because keeping up with AI is the thing nobody in this industry is being honest...
Week 8: I Let Claude Loose on My Own Website. Then I Went and Did My Hair.
What the Claude browser extension found in 20 minutes that would have taken me days to produce manually. Including some things I really did not want to know. Worth reading next: what is a tech review website. Worth reading next: How to...
Week 7: The Income Stream That Saved My Business Three Times (And Why I'm Rebuilding It Right Now)
This is Week 7 of my rebuild-in-public series. This week I'm sharing everything I know about sponsored post income and the model that quietly kept my business alive for over a decade. Quick recap if you're new here: Week 1...
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