Business Experiments, Breakdowns and Results
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Week 5: I Took My Open Rate from 11% to 70%. Here’s Exactly How And Why You Should Care More About This Than Getting New Subscribers
This is Week 5 of my rebuild-in-public series. Quick recap for anyone who’s just arrived, Week 1, I de-indexed 1,300 pages from my website to save my SEO. Week 2, my email open rate collapsed to 11% and before you…
How to Keep Your Business Running When Your Brain Has Officially Left the Building
In this blog post I am going to talk about something nobody in the business and marketing world seems to want to say out loud, sometimes life makes it almost impossible to function, let alone run a business, and the…
Week 4: Crawled Not Indexed How I Triaged 1,219 Rejected Pages and What I Did With Each One
The centrepiece of this week was a full audit of my crawled not indexed report, 1,219 URLs Google had visited and decided weren’t worth showing in search results. What I found, and what I did about it, is the bulk…
I Built My Career on Luck and Timing. I Don’t Have Either Anymore. Here’s What I’m Doing Instead.
There’s a version of my story that sounds like a masterclass in business strategy. Forbes Top 20. Oracle Social Influencer of Europe. Number One Digital Marketing Influencer in the UK. Built, scaled and sold an agency. Clients including IBM, Twitter,…
Week 3: The Unglamorous SEO Work Nobody Talks About (But Everyone Needs to Do)
This is Week 3 of my rebuild-in-public series. Week 1, I de-indexed 1,300 pages from my website in a move that made several people question my sanity including, briefly, me. Week 2, my email open rate crashed to 11% because the entire email industry…
My Open Rate Crashed to 11% and I Didn’t Even Do Anything Wrong
This is Week 2 of my rebuild-in-public series. Last week I wrote about de-indexing 1,300 pages from my website to try and save my SEO. That was a deliberate decision. I chose to do that. This week’s disaster? I didn’t choose this one….
I’m De-Indexing 1,300 Pages to Save My WebsiteÂ
This blog post is the first of my new weekly series where I’m rebuilding my business in public. For the last 10 years, I’ve relied on passive income from my website. But over the last 6-9 months, that income has…
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