What is content marketing?

Content is at the basis of all marketing campaigns.

This resource page will show you what content marketing is, why it’s important for your business and at the end of this page, discover useful resources to help you get started with content marketing.

Content marketing is a type of marketing that focuses on creating and sharing content online with the purpose of generating interest in a brand’s products or services. Some of the most common types of content marketing include: blogging, guides and how-to posts, videos, social media posts, email content.

Why is content marketing important? The biggest content marketing benefits

Content marketing has rapidly become considered one of the best types of marketing; there are several reasons for this:

Helps improve online visibility
Improves brand awareness
Drives traffic to your website
Builds up your authority in your niche
Improves your SEO
Helps with lead generation
Nurtures and converts leads
Builds trust and loyalty

Getting started with content marketing: useful resources

Want to get started with content marketing and content creation?

Contact us here to learn more about our content marketing services and how we can help you generate more customers for your business.

And check out these useful resources below to help you get started with content marketing:

Need help creating content? Reach out to us here or check out our ultimate guide to content creation here
Plan your content marketing strategy using our free content marketing calendar template and plan your blog content using our free editorial calendar template
Useful content creation tools: check out the ultimate list of content marketing tools here for both free and paid tools and our list of 50 free content creation tools here
Other useful content marketing tools: use these 10 tools to create interactive content and find out how to curate quality content with these 10 content curation tools
Find out how to measure your content marketing results in our ultimate guide to measuring content marketing ROI

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About Lilach Bullock

Hi, I’m Lilach, a serial entrepreneur! I’ve spent the last 2 decades starting, building, running, and selling businesses in a range of niches. I’ve also used all that knowledge to help hundreds of business owners level up and scale their businesses beyond their beliefs and expectations.

I’ve written content for authority publications like Forbes, Huffington Post, Inc, Twitter, Social Media Examiner and 100’s other publications and my proudest achievement, won a Global Women Champions Award for outstanding contributions and leadership in business.

My biggest passion is sharing knowledge and actionable information with other business owners. I created this website to share my favorite tools, resources, events, tips, and tricks with entrepreneurs, solopreneurs, small business owners, and startups. Digital marketing knowledge should be accessible to all, so browse through and feel free to get in touch if you can’t find what you’re looking for!

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