Yes, fitness guest posts are accepted here, but about the business of fitness, not workouts. Readers run gyms, studios, coaching practices and fitness brands. The accepted pieces cover member retention, filling classes, and getting clients without discounting to nothing. Another list of exercises gets declined. Pitch how you solved a real business problem in a fitness business, with what worked and what did not.
Fitness content online is mostly workouts. The part nobody writes well is the business behind it: how gyms fill, how coaches get clients, and why most fitness businesses quietly struggle.
I’m Lilach Bullock. This blog reaches business owners, marketers and agencies. A good number run gyms, studios, coaching practices and fitness brands. They care about member retention, filling classes and getting clients without discounting to nothing.
What We’re Looking For
Content that helps a business owner make a decision they will not regret:
- How a gym or studio actually fills its classes
- Online coaching: getting clients and keeping them
- Member retention and churn in a fitness business
- Marketing a fitness brand without paid ads
- Pricing personal training and coaching properly
- Building a fitness community that sells for you
- The business reality of a fitness franchise
Retention numbers, real acquisition costs and honest failures beat another workout guide.
Also accepting guest posts on health and small business.
What We Don’t Accept
- Vendor marketing with a byline on it
- Content published elsewhere
- Affiliate round-ups with no real testing behind them
- Anything written purely for a link, with no value to the reader
What You Get
- Exposure to an engaged audience of business owners and marketers
- A quality backlink from an established domain
- Author bio with a link back to your website
- Social media promotion across our channels
How to Submit
All guest post submissions go through our main submission page. Please read the full guidelines first:
If you would like to reach a broader marketing audience, you can also write for us, or see the full list of blogs that accept guest posts.
What a strong fitness pitch looks like
The pitches that get accepted here come from people who have actually done the thing, not people summarising what other people have written about it.
A weak pitch says “I would like to write about the benefits of strength training.” A strong one says “Our studio had 40 percent annual churn. We changed one thing about onboarding and cut it to 22 percent. Here is exactly what we changed.” One is a brochure. The other is worth reading.
The angles that get accepted fastest
- A retention problem, and the specific fix that worked
- How an online coach filled their books without ads
- Real acquisition cost per gym member, broken down
- Pricing coaching without competing on price
- Community as a growth channel in fitness
Frequently asked questions
How long should a guest post be?
Long enough to answer the question properly and no longer. In practice that is usually 1,200 to 2,000 words. Depth matters far more than word count.
How long does a decision take?
We aim to come back to you within a few working days. If the pitch is specific and clearly written, that decision is much faster.
Can I include a backlink?
One contextual backlink to your own site or a relevant resource is fine in an editorial post. More than that reads as link-driven rather than reader-driven.
Related reading: Calm Marketing Strategy: How They Built a Brand That Wins and IFTTT Marketing Strategy: How They Built a Brand That Wins.
This builds on my main content marketing guide, my main guide on the topic.
