Creating and running your own SaaS marketing strategy can be difficult, especially if you are new to the concept of SaaS. It can be an excellent way for people to build contacts, support, and resources for their business by joining communities. Being one of the many SaaS startup companies can be a rewarding experience. Here, we will discuss some proven tactics that we have found to help effectively execute SaaS marketing strategies.

What Is SaaS Marketing?

Before you can understand effective methods of executing SaaS marketing strategies, you have to know what SaaS marketing is. This type of marketing refers to a myriad of different marketing activities that are used to attract potential and prospective customers for subscription-bassed SaaS products. According to ColorWhistle, “59% of consumers cited at least one or more digital channels as a source of initial awareness.”

1. Use Leverage SaaS Review Sites

One of the most effective tactics to execute SaaS marketing strategies is to harness the power of SaaS review sites. What is the purpose of these review sites? They are websites that are designed to allow you to connect with your new and potential clients. It is also a way to show them the quality of your business and the value they can receive from using your products or services.

According to 310creation, “77% of buyers conduct their research before even talking to salespeople. Customer research is a critical part of the purchasing process.” What does this mean? Having excellent salespeople is important, but you also want your products and services for customers to view before they ever contact your sales team. Using SaaS review sites can help to expose these potential customers to your services and products.

2. Have a Quality Call to Action

A call to action is an excellent way to prompt people to try your products or services. If you are unsure about the effectiveness of your call to action, you should refine it to ensure that it will direct customers to what you want them to do. You should work on a targeted call to action, and it isn’t a bad idea for you to have multiple calls to action available for different products and services. After all, if your call to action isn’t direct or it doesn’t have a specific goal, the likelihood of it being effective is decreased drastically.

3. Find a Non-Competing Company to Partner With

The only thing that is better than your company getting leads is getting leads from a partnering company at the same time. When you partner with a non-competing company, you can create a co-marketing campaign with blog posts and webinars that benefit both companies. This can help to increase your marketing audience drastically with only half of the work. Both companies can bring different parts of the campaign to the table, which means that each one can focus on other things while each company completes its part of the campaign, which will benefit both companies.

4. Free Trials Should Be Difficult for Prospects to Refuse

The whole point of offering a free trial is to make potential prospects full-blown customers. However, the only way that free trials work is if they are enticing enough for prospects to try the trial and switch to your service or product. According to research, after SaaS companies implemented their free trials their conversion rates hit an all-time high of approximately 62%.

5. Always Make Sure to Display The Price

When customers are looking for products or services, one of the first things that they search for is the price. If your prices are not stated clearly, the likelihood that they will move on to another company is much higher than if you have your prices displayed openly and clearly. It allows potential customers to know what they are getting and for how much, which is usually one of the defining factors for whether a customer will sign up for the service or product.

When you go to build your pricing page, you want to ensure that it is built in a way that any prospects that come to your site can see if you are a company that they can afford. It is understandable, depending on the types of services or products you provide, if pricing is variable in some cases, but you will still want to provide some sort of direct pricing for some of your products or services to give them an idea. Once they see this, they can get an idea of the price ranges that you might charge for other services and products that might be more difficult to give a streamlined price for.

6. Create A Reward System for Customer Referrals

When looking for a new company for products or services, most people tend to ask around their friends and family for referrals. By creating a reward system for your customers, you could increase the number of referrals that you will get from customers. It is important to make sure that your rewards program is worth it to your customers, but you also need to make the rewards reasonable. An example of a good reward system might be to provide discounts on their next order, but an example of a reward system that doesn’t work that great is a raffle-type system. Many people see the word raffle and already assume that regardless if they enter, they will not win. Therefore, it is not an effective incentive for most people to do the referrals.

7. Run an Effective PPC Marketing Campaign

PPC marketing is an excellent way for SaaS companies to get potential customers to visit their websites and view their products and services more closely. Whenever you are starting a SaaS marketing campaign, you should look into PPC marketing strategies that will help ensure you will get the most out of your campaign as a whole.

Insights and Takeaways

In a nutshell, SaaS marketing is an excellent way for companies to be able to increase the viewing of their websites, services, and products to potential customers. Every SaaS marketing strategy is different, and you should consider the methods and tactics that will work best for your company’s needs. The best way to do this is to research and understand the different tactics used for effective SaaS marketing strategies.