Lilach Bullock presented a webinar for Simplilearn called “Break Free From Traditional Sales with Digital Selling,” published on YouTube on 12 December 2017. Simplilearn’s moderator introduced her as a Forbes and Downing Street recognised serial entrepreneur, Oracle’s Social Influencer of Europe and a Global Women Champions Award recipient, and then handed over for about 40 minutes of presentation and 15 minutes of questions. The argument is simple: buyers now research everything online before they talk to anyone, two thirds of companies had no social media strategy for their sales teams, and digital selling, using digital channels to find, nurture and convert prospects, is not the future but the present. The webinar defines digital and social selling, walks through a short history, sets out the three stages and the tools, and ends with a Q and A on ROI, omnichannel, and getting an old-school sales team to change. The video is embedded below, followed by the key takeaways, a summary and a cleaned transcript. Some of the tools and statistics are from 2017; the method has held up.
If you want to go deeper on this: What Digital Healthcare Marketing Looks Like for Small Clinics in 2026.
Watch on YouTube: Break Free From Traditional Sales with Digital Selling | Lilach Bullock | Simplilearn Webinar. The webinar was hosted and recorded by Simplilearn.
Key takeaways
- The buyer changed before sales did. Twenty years ago you asked friends and went to a shop; now the internet lets buyers compare features, prices and reviews for days. Cold calling an informed buyer to tell them what is already on your website is living in the past.
- Digital selling uses digital channels to discover, nurture and convert prospects. Social selling is the social media subset. Neither is a sales pitch moved to a new platform; both are about content that moves a lead a step forward.
- Three stages: awareness (they hear about you and follow you), consideration (they learn more and you nurture, which is where digital selling shines) and transaction (a salesperson closes). Underneath: listening and research, being where your audience is, engagement across channels, and content, which 91 percent of B2B marketers were already using and almost none involved sales in.
- The disconnect between sales, marketing and customer service is the problem. Omnichannel means a seamless experience whatever channel the buyer uses, and that is impossible if the marketing team cannot answer a product question on Twitter.
- Tool stack: internal communication (Slack), web listening (Brand24, Brandwatch and similar), a CRM every department logs into (Salesforce, Zoho, HubSpot), social media management (Agorapulse, Sprout Social, Hootsuite) and marketing automation. Tools are only as good as the people trained to use them.
- From the Q and A: everything in digital selling must have a measurable financial ROI, and her motto is if you can’t measure it, don’t do it. Companies with old-school sales teams have to educate, align and incentivise, and let go of people who will not adapt, because competitors are adapting. With no budget, start with content, and do one thing every day that generates a sale.
Why traditional selling stopped working
Lilach opened with how buying changed: friends and family still matter, but the decision is now made online after research across channels, and the consumer has never been better informed. Salespeople were still overwhelmingly working the old way while over 2.5 billion people were on social networks and two thirds of companies had no social media strategy for sales. She defined digital selling and social selling, said the shift is about meeting leads wherever they are in the journey, and remembered how hard it was a decade earlier to persuade businesses that a digital presence mattered. A quick history followed: the term digital marketing in 1990, Google in 1998, LinkedIn 2002, MySpace 2003, Facebook 2004, YouTube 2005, Twitter 2006, Universal Music’s first mobile campaign in 2001, and by 2012 social budgets up 64 percent, to a point where B2B marketers used six channels on average and Domino’s took orders through Messenger. The wider B2B context she was speaking into is in what B2B marketing is and how it differs from consumer marketing.
The disconnect, and the three stages
The real problem, she said, is the historic split between marketing, customer service and sales, each doing its own thing. Omnichannel marketing, a seamless experience on every channel and device, is what customers demand, and it cannot happen if the marketing team knows nothing about sales and leaves product questions on Twitter unanswered. Digital selling is barely a decision any more. Its three elements are awareness, consideration and transaction, and its working parts are listening and research (web monitoring tools that reveal audience needs, influencers and advocates, and surface prospects for salespeople), being where the audience is, engagement that may start with a Twitter DM and end in a sales call, and content: 91 percent of B2B marketers used content marketing, but few involved their salespeople, and the winners create highly targeted, personalised content for a clear purpose because demographics no longer cut it. The tools she named for finding and working prospects are the same category she reviews in social selling tools that produce leads.
The tool stack and the future
She set out five essentials. Internal communication so sales can collaborate on content and engagement (Slack, Zoho Cliq). Listening tools (Brand24, Brandwatch and similar) to monitor keywords and understand who forms the audience. A CRM used by every department, so every conversation with a lead is logged and handed on, with the social team flagging promising followers and being told when an email lead follows the brand (Salesforce IQ, Zoho, HubSpot). Social media management with team assignment and monitoring, so a tweet that looks close to converting can be assigned to a salesperson (Agorapulse, Sprout Social, Hootsuite). And marketing automation, which qualifies leads faster when sales and marketing share one system and sends the right content at the right moment (Jumplead, HubSpot). The email leg of that is what email marketing automation is for and how to set it up covers. Looking ahead she expected AI and virtual reality to reshape content, better personalised curation as audiences tire of being bombarded, and possibly dedicated digital selling departments. Her summary: digital selling is essential right now, sales must be involved in marketing and content, and those who do not adopt it will fall behind competitors who do. Simplilearn then described its digital selling training course.
Q and A
How do you keep up? Read publications every day, go to conferences and courses, follow relevant influencers and tool blogs such as Social Media Examiner, bookmark five or ten sources and absorb as much as you can, so that eventually you can predict what is coming. What is omnichannel? Everything aligned and consistent so a Facebook ad, the site and the email feel like one seamless process; she had written more on her blog and in an earlier Simplilearn webinar. How do you evaluate digital selling? Every brand’s ROI differs, but anything in digital selling must have a financial ROI, so use a tool that tracks where every lead comes from and whether it converts. Her motto, which the moderator wrote down: if you can’t measure it, don’t do it. Much of digital selling is old offline common sense, tracking where enquiries came from, moved online. How do you start a career in it? Take good courses, read, go to conferences, experiment, start a blog, decide your objectives and work backwards. What about the battle between old-school sales teams and automated marketing? Companies have to adapt to survive: educate, align, incentivise, make it fun so people do not feel they are bad at it, and as a last resort let go of those who will not change. How do you keep sales and marketing on the same page? Training, the right tools, a message from the top that is repeated all the way down, and reassurance. How do you make sure every conversation is logged? A strong CRM, trust and incentives, and staff trained to use tools that hand work on automatically. No budget? Ask which budget you lack; start with content, because without content you are only spending; even basic software costs something, and whether you need ad spend depends on your audience. Her closing line was to take notes and do one thing every day that generates sales. If you want that shaped into a routine, start with lead generation basics that still hold up.
Frequently asked questions
What is digital selling, according to Lilach Bullock?
Digital selling is the process of using digital channels to discover prospects and sales opportunities, nurture them and turn them into customers. Social selling is digital selling done through social media platforms, in the same way social media marketing is a part of digital marketing. It is not your usual sales pitch on a different platform; it is generating and nurturing leads with content that moves them forward in their decision.
What are the three stages of digital selling in the webinar?
Awareness, where the customer first hears about you and follows you on social media or your blog; consideration, where they learn more and you nurture them, which is where digital selling shines; and transaction, where the lead is handed to a salesperson to close. Underneath those sit listening and research, being where your audience is, customer engagement across channels, and above all content.
When was the webinar recorded and how long is it?
Simplilearn published the webinar on YouTube on 12 December 2017. It runs for about 57 minutes, with roughly 40 minutes of presentation followed by 15 minutes of audience questions.
Full transcript
Cleaned and condensed from the recording’s auto-generated captions. Filler, screen-share checks and crosstalk removed, obvious caption errors fixed, meaning kept. The Simplilearn course promotion is condensed to a single line. “Moderator” is the Simplilearn host. The presentation section is Lilach throughout.
Moderator: Welcome to Simplilearn. We are honoured to have you join us today for Break Free From Traditional Sales with Digital Selling with our special guest Lilach Bullock. Lilach comes to us highly revered. She has graced Forbes and Number 10 Downing Street with her presence, she is a highly connected and influential serial entrepreneur, she was crowned Social Influencer of Europe by Oracle, and she received the Global Women Champions Award from the Global Connections for Women Foundation for outstanding contribution and leadership in business. She is regularly mentioned in Forbes, the Telegraph, Wired, Prima Magazine, the Sunday Times, the Guardian, Cosmopolitan, Social Media Today and Radio 5 Live, and has a number one bestselling book on Amazon in sales and marketing. Simplilearn is a global online training leader with over 500,000 attendees, over 2,000 enterprises and over 400 courses. Share your experience on social media with the hashtag SLwebinars. Sit back, relax, sharpen your pencil, and enjoy. Lilach, welcome to today’s webinar.
Lilach: Hello, great to be here, thank you so much. Thank you for joining. In this webinar I’m going to show you how to break free from traditional sales and why it is imperative that you do so right now. You will learn about digital selling and social selling and their evolution over time, the current issues with digital selling, what digital and social selling entail, the basics and how you can get started, the tools and technology you need as part of your digital selling journey, and we’ll end with your questions. Take out a pen and paper and note down questions for the end.
We now live in a very different world when it comes to sales. Twenty or thirty years ago, when you needed to buy something, you would rely on friends and family, and if that didn’t work you would go to the store to be convinced by an enthusiastic salesperson. Now it is much easier for the consumer. They still care what friends and family say and will probably ask them first, but what ultimately helps them decide is the internet. It has made us more informed consumers. If we are thinking of getting a new digital tool, we can spend days researching all the major players, comparing features and prices across channels, reading reviews from regular people, bloggers and forums. Not everyone goes through the whole process for every purchase, but the consumer is more informed than ever, they have access to that knowledge and in many cases they use it, especially in B2B, where you are targeting informed, educated and wary leads. Despite this, many salespeople are still living in the past. Why would you cold call a consumer like the one we just described as your main method of reaching leads? Why would you give them the same information they can easily find online, probably on your own website? People in sales are still overwhelmingly working the way they always have, even though that is not where the action is any longer. There are over 2.5 billion people on social networks, over a third of the world’s population, and yet research shows two thirds of companies have no social media strategy for their sales teams. That is not to say traditional sales techniques don’t work at all. It means many salespeople are overlooking the huge potential of the digital world and losing opportunities to competitors when they disregard digital selling.
Digital selling is the process of using digital channels to discover prospects and sales opportunities, nurture them and turn them into customers. Social selling, put simply, is to digital selling what social media marketing is to digital marketing: it is digital selling using social media platforms. Social media has changed how we communicate with each other and how businesses interact with consumers, and not just social media but the internet in general: blogs, YouTube, forums, email. Salespeople need to meet their leads wherever they are in the customer journey, and because we are all online, salespeople need to be on those digital channels too if they want to be competitive. One of the most important things to understand about digital and social selling is that it is not about making your usual sales pitch on a different platform. It is a way to generate and nurture leads and provide them with content that takes them one, two or however many steps forward in their decision-making process. When I first got into social media seriously, over a decade ago, the world was very different. So many people believed social media was a fad, and even more failed to see the potential for business. It took a long time for some to understand that the world had changed and that people would use social media and the internet as a platform for communication: not just for friends, but for meeting new people, learning, interacting with brands and getting their news. I still remember how difficult it was a decade ago to convince businesses of the importance of a digital presence, and I believed in it even if I didn’t realise how far things would come so quickly.
The history is quite short. The term digital marketing was introduced close to 30 years ago, in 1990. Google came eight years later, in 1998, and within a few years wiped out most smaller search engines. Then social networks: LinkedIn in 2002, MySpace in 2003, Facebook in 2004, YouTube in 2005, Twitter in 2006. Brands weren’t sure whether this was a fad or of any use to business, but some tried: Universal Music ran its first mobile marketing campaign in 2001, six years before the first iPhone. By 2012 marketers started to see the potential in social media and budgets increased by 64 percent, but it was nowhere near where we are today. Only five years later we have a multitude of channels to communicate with our audience, and it is a necessity to stay competitive: B2B marketers use an average of six channels to distribute content, unfathomable a few years ago. Right now someone is probably ordering a Domino’s pizza through Facebook Messenger. But this short history fails to show how competitive the digital world has become, or how big the audience is now. The main thing to understand about digital marketing and digital selling is that it is all about the consumer: being where they are, offering them the content they want to read, see and hear, personalising content to generate leads, nurture them and turn them into customers.
The big problem is the disconnect between the sales team and the marketing and digital teams. Before, this made sense: marketing bought ads and created banners to get the word out, customer service handled calls, and sales talked to prospects and closed deals. Even though they worked for the same goal there was little to no collaboration. Everyone did their thing. Unfortunately for some businesses that is still the case, and it is the problem, because the world has changed. You might have heard of omnichannel marketing: offering a seamless consumer experience no matter what channel or device the consumer uses. It is the future, and it is what customers demand: a business available 24/7 on all the channels and devices they use, with a positive, seamless experience across all of them. How can they get that when your digital marketing team has little or no knowledge of sales? What if a prospect is showing interest, asks a couple of product questions on Twitter, and gets non-answers with no direction? Your audience will use whatever platform they prefer to interact with you, and if you are not ready to sell to them there, you lose them. And it is not only when people come to you. Social media and other digital platforms are filled with opportunities, and if you are not on those channels ready to prospect, nurture and convert, you lose your competitive edge. Digital selling isn’t the next big thing; it is currently the big thing. It is barely a decision any more, because it is what your customers demand. It is both the present and the future, and only those who adapt will stay competitive.
Digital selling has three main elements. First, awareness: the stage where you introduce your brand and the customer slowly becomes familiar with it, hearing about you, following you on social media or your blog, interacting with you. Next, consideration: the prospect is learning more about you and starting to consider you. This is where digital selling really shines, where you interact with the lead and nurture them to reach the last stage. Then transaction: the final stage where old-school sales tactics pop their heads in and the lead is put in contact with a salesperson to finalise the sale.
The first and one of the most important stages in digital selling is listening and research. Great digital selling requires a lot of listening. You need to research your audience and understand their needs, struggles, interests and aspirations. The good news is your audience is most likely online, so you can find a plethora of valuable information easily. All you need is a web monitoring tool, such as Brand24 or Brandwatch, which monitor the entire web: social media, forums, blogs, news sites. You will understand more about your audience, which helps you create better content and a better digital selling strategy, and you will identify the top social influencers your audience listens to and your brand advocates. As you continue to use listening tools, your salespeople can use them to discover prospective leads and then use your brand’s digital channels to engage and nurture them. Another important element is being where your audience is: Facebook, Twitter, LinkedIn, blogging platforms, or all of the above, so you can engage and nurture. All that listening and research tells you where your audience spends time and what content they prefer. And the last big stage is customer engagement: communication and interaction with the lead across multiple channels, which is another reason strong collaboration between all departments that deal with customers is essential. A conversation could start with a Twitter direct message, continue on Facebook, follow up by email and finish with a sales call. What is important is that you are there and able to continue the conversation organically.
The most important element of digital selling, however, is the content you create and publish on your digital channels. Digital content marketing, social media, blogging and the rest is now used by a staggering 91 percent of B2B marketers. But businesses often fail to include their salespeople in the content marketing strategy, which is incredibly important for digital selling. This is changing as more marketers produce content in-house, but there needs to be a much bigger focus on involving salespeople. To be a better digital seller and stand out, put more resources into highly targeted, personalised content that serves a very clear purpose. There is too much competition for attention, and this is where the research and monitoring pays off: understanding who forms your audience, their interests, needs and aspirations, what content they consume. Demographics simply aren’t cutting it any longer. It is about the right personalised content, delivered at exactly the right time, on social media, your blog, email and every other channel.
If you want to get involved in digital selling you will need tools and software. The essentials are a social media management tool, a CRM, a web monitoring or listening tool, marketing automation, and in-house communication tools. First, create an environment where all your departments can freely collaborate. Your sales team needs to be more involved in content creation and in digital engagement with leads, so make collaboration easy with a tool like Slack or Zoho Cliq, and educate your departments on why it matters and what the goals are. Next, research your industry and audience: use Brand24, Brandwatch or a similar tool to monitor relevant keywords and learn who forms your audience. The more you learn, the better equipped you are to create the content they want. A CRM is essential and should be used by all departments, not just sales. This is where omnichannel comes in: every conversation with a potential lead or customer should be stored in the CRM, so whoever from your team interacts with them knows the whole history. If someone on the social team feels a follower has potential, they enter it in the CRM and it gets to the right salesperson. If a potential customer emails showing interest and later follows you on social media, the social team needs to know so they can engage and nurture them. There are great CRM tools such as Salesforce IQ, Zoho CRM and HubSpot CRM. Social media is a huge part of digital selling, so manage it well. Posting and scheduling is easy without a tool, but you need a social media management tool to make the most of your efforts: Agorapulse, Sprout Social or Hootsuite, to monitor conversations about your brand, discover leads and opportunities, and keep track of contacts. They allow team collaboration, which is very helpful for social selling: if you see a tweet from someone who looks close to converting, assign it to a member of your sales team. All good social media management tools offer monitoring, so you can track your brand name and relevant keywords and interact with potential leads as soon as possible, because social media moves fast and if you are not there at the right moment you lose the opportunity. Marketing automation is another essential. With an integrated marketing automation tool you can qualify leads faster and more accurately, especially when marketing and sales both enter their leads into one system, and it lets you send the right content at the right time, personalised content sent automatically at the moment of biggest impact. Options include Jumplead and HubSpot.
Digital and social selling will continue to evolve, shaped by technology. A lot of it is already here, artificial intelligence, virtual reality; it is a question of when it becomes accessible to businesses of all sizes. In a few years we might not be making videos but immersive VR experiences. Audiences might get even more fed up with content bombarding them, and I see amazing developments in personalised content suggestions and curation. I also believe that as more businesses understand digital selling they will create dedicated digital selling departments. Will that be the end of separate sales and marketing departments? Hard to say, at the rate new technology appears. To sum up: digital selling is not just the future, it is the present. It is essential right now. Whatever you sell, your audience is active on digital platforms, so your sales department needs to be involved in marketing, in your social media presence, in your blog, in all content creation. By getting more involved in digital and social selling you source more leads, nurture them and convert them faster. Not doing so doesn’t just mean missing opportunities; there is a big chance you stay behind your competitors. Simplilearn offers a blended digital selling training programme covering the digital buyer, digital connections and conversations, content marketing for salespeople and building a digital selling strategy. Thank you so much, and I’m looking forward to your questions.
Moderator: That was wonderful. I really enjoyed our last one and this just as much. We talk about tools, and today I had a lot of technology issues getting in; it shows how reliant we are on them, and it is always good to have a backup. We have about 15 minutes for questions, and anything we can’t get to we’ll address by email. First question: how do we keep ourselves updated, as digital marketing is always changing?
Lilach: One of the things I do every day is spend time reading different publications, and every so often go to conferences and courses. As salespeople or people in the online world, staying up to date is a requirement of the role. There is lots of information out there; it is a case of knowing where to find it, looking at relevant influencers, seeing what people are saying. Right now, for example, there is a lot of talk about predictions for 2018, and I have had many requests to join expert roundups. It is a case of investing time in learning and absorbing as much as you can, so that eventually you can predict what is going to happen, because that is the only way to stay ahead.
Moderator: Any particular channels you follow?
Lilach: I have so many blogs I read every day. Any high-ranking site, for example Social Media Examiner is a good one. Most social media and online marketing tools keep their blogs very relevant and up to date. Influencers who write thought leadership pieces are useful. Dedicate time every day, bookmark five or ten sources, and every day or couple of days read as much as you can. You will find new ones as you go.
Moderator: Can you elaborate on omnichannel marketing? It feels like a whole session on its own.
Lilach: Omnichannel marketing is when everything is completely aligned and matched. If you are promoting something on Facebook, it is a seamless process where everything is consistent, from Facebook through to the email. Sometimes you look at a Facebook ad, then go to the site, and it is completely not relevant. Omnichannel brings all of it into one seamless process. I have articles on my blog on omnichannel marketing that go into much more detail and give ideas for creating seamless processes.
Moderator: Our last webinar with you was on omnichannel; I sent a copy to my daughter for her marketing department. Next question: what are the parameters to evaluate digital selling? Is it always ROI? How do you track it?
Lilach: Every brand and business has a different ROI. For some it is raising brand awareness or generating traffic; for others it is very much financial. With anything you do in digital selling there has to be a financial ROI, and that is when you need a powerful tool to track everything, so you know where each lead comes from and whether it converts, so you can identify your conversion rate and your true ROI. Especially if you are investing in advertising, you need to be very hot on those numbers.
Moderator: That one always challenges me; I like to throw it out there and hope it works.
Lilach: My saying is, if you can’t measure it, don’t do it. Anything you do, whether it is a tweet, an ad or a post, if you have no way of measuring how it performs, don’t do it. Otherwise you are going out there blindly. A lot of what digital selling is, ultimately, is what we did in the offline world brought online. In the old days with the phone book, if we sent a letter, we would still track where people came from and measure our conversions. For some reason people went to digital selling and forgot the old-school tactics they were doing well. A lot of it is common sense, putting into practice what you have done for years offline, moved online.
Moderator: A lot of people who come to these webinars are either young or have decided they want to do something different. How do you jump into digital marketing if you are completely new and want it as a career?
Lilach: First, invest in some good courses so you can learn and get up to speed as quickly as possible. Spend a lot of time reading and absorbing content, go to conferences and meet people, and start experimenting. Start creating some really good content and make sure you have a blog. Think about your objectives, because there is no point just following because everybody is doing it. Decide what you want to achieve, then create a strategy and work backwards to meet those objectives.
Moderator: And the other side: businesses coming from the old model, with a team making phone calls, just starting to switch to digital marketing. I have seen a battle between the sales team and the digital marketing team, because marketing is automated, sales feels it is losing commission, the company tries to make roles non-commission. What is your answer for that transition in small and medium companies?
Lilach: I have seen it a lot, including working with charities, where the teams are not connected at all. Companies have a choice. If they want to stay afloat, evolve and move forward, they have to adapt, and they have to educate their team to work together so everybody is aligned. They need to incentivise each person for that. And ultimately, if people aren’t prepared to adapt, they have to let them go, if they are not right for the company. That would be the last resort. It is about education. People are scared, and we are habitual creatures; we like doing what we are doing and don’t adapt to change well. It is about encouraging staff to work together, to embrace the change, look forward to it and enjoy it, and companies need to do it in a way that is fun and engaging so people feel part of it. But it has to happen. I have worked with many companies, and if they don’t adapt they won’t survive, because they can’t compete with competition that is adapting. It is tough, especially with staff who have been there a long time and are set in their ways, but there are ways round it. Technology can be fun regardless of age; my mum now loves doing things online. Take each person on board and make it fun so they don’t hate it and don’t feel they are bad at it, because generally people don’t enjoy things they aren’t good at. Educate them and help them become an amazing asset and they will embrace it, which benefits the company and themselves.
Moderator: And for a small to medium company as a whole moving from the older model, getting the team on the same page?
Lilach: Very similar. Training and education, the most effective tools, good team collaboration tools, and making sure the message from the top is carried all the way down so everybody understands why this is happening. Reassure them, because a lot of staff get nervous they may be out of work. Communication and education are the two key things, and if you get those right you won’t have issues. But the company needs to invest time in educating people to use these tools effectively, because there are so many powerful tools for digital selling and they are only as good as the people using them. That is where things sometimes get messy.
Moderator: Always assume the mess is coming; the question is when, and how you deal with it. Have a crisis communication plan. Next: how can we ensure all conversations with a customer are logged and all departments have access?
Lilach: You need a really strong CRM in place, and it boils down to some level of trust with your team and incentives to make sure they spend the time to log everything. It is learning to use the tools well so everything is tracked and can be assigned to the next person, with the whole process as automated as possible. There is no one tool that does it all; you often need multiple tools, from collaboration to CRM. But tools are very advanced now. I review so many tools, and compared with five years ago what is available is incredible. Make sure staff are trained as well as possible so they can maximise the tools, consolidate their information and assign it to the relevant people.
Moderator: One or two more. If we don’t have a budget for digital marketing today, is there anything we can do?
Lilach: I would ask, what budget don’t you have? If you are in business you have to find the money. Are you talking about advertising, or paying somebody to help you create content? How many staff do you have, do you have the resources in-house to create content and market it? There are lots of variables. If you have no budget and you are one person, it is tricky; if you have no budget but 10 or 20 people who can help, you can use their time. I would always start with content. Content is the hub of everything, it is what you promote across social media, and without content all you are doing is spending. You do need some budget, even for basic software tools. You don’t necessarily need a paid advertising budget; it depends on your audience, how big and engaged your following on Twitter or Facebook is. There are so many variables it is hard to be specific.
Moderator: That brings us to the end of the hour. We record these sessions, so you can request a copy at simplilearn.com, and there are community forums for further questions. Lilach, any last comments?
Lilach: Just that it is all about taking action at the end of the day. We all attend webinars and then carry on with our day. So take some notes and do one thing each day that is going to generate sales. Just one thing every day.
Moderator: One step at a time. Thank you very much for being here. Happy learning, and post on your social channels with hashtag SLwebinars. We wish you a wonderful evening, morning or afternoon, wherever you are.
