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What is B2B marketing?

Marketing strategies have evolved along with technology.

This resource page offers important information about B2B marketing, some of the most effective ways needed to implement it, and several useful resources to get you started.

What is B2B marketing?

B2B marketing is the process of promoting products between businesses and includes the common strategies of SEO, PPC advertising, email and social media marketing. This type of marketing represents the way a business promotes its products or services and what it demands in return, no matter what they sell.

How can B2B marketing be implemented?

Here are some effective ways to implement this type of marketing:

  • Conduct experiments – this is one of the most important aspects of marketing in general. No one can say for sure that a strategy will work unless it is tested. Experimentation is necessary for understanding the good and the bad points of your brand and learning new things about your target audience. These two put together may help you develop more efficient user experience.
  • Follow your customers – find out where your customers are spending more time and be there. This way, you can also see what people think of your product and take measures to improve it if it is necessary or find out the missing piece from your lead generation strategy.
  • Make use of co-marketing initiatives – this is not new to the tech world, but it has enough benefits to be listed as a popular marketing tactic. Co-marketing amplifies the reach of both businesses involved in the process. However, innovation is the key to a successful co-marketing strategy.

Useful resources to get a B2B marketing strategy started

Want to implement a new marketing strategy?

Contact us if you would like to receive advice for your marketing program or check out our content creation services and the ways we can help you get your business at a higher level.

Find out more about marketing through these useful resources:

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About Lilach Bullock

Hi, I’m Lilach, a serial entrepreneur! I’ve spent the last 2 decades starting, building, running, and selling businesses in a range of niches. I’ve also used all that knowledge to help hundreds of business owners level up and scale their businesses beyond their beliefs and expectations.

I’ve written content for authority publications like Forbes, Huffington Post, Inc, Twitter, Social Media Examiner and 100’s other publications and my proudest achievement, won a Global Women Champions Award for outstanding contributions and leadership in business.

My biggest passion is sharing knowledge and actionable information with other business owners. I created this website to share my favorite tools, resources, events, tips, and tricks with entrepreneurs, solopreneurs, small business owners, and startups. Digital marketing knowledge should be accessible to all, so browse through and feel free to get in touch if you can’t find what you’re looking for!


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