Email marketing is one of the best and most effective strategies in 2024. Not only am I saying this, but also about 81% of small businesses are entirely relying on email as their primary customer acquisition channel, and 80% for retention. The average email open rate is 19.7%, which is quite higher than other marketing strategies like social media and content marketing.

However, to gain such a higher conversion rate through emails, you have to ensure that they are written uniquely and persuasively. However, writing such emails isn’t effortless work, as there are many things that you have to keep in mind.

For example, your email should resonate according to your target receivers, it must have a CTA button, and the email content should be engaging.

These are a few things that matter the most, but if you want to explore more about how you can write better marketing emails that can grab more customers, then read this article till the end!

Step-by-Step Procedure for Writing Marketing Emails That Will Generate Higher Conversions

Now, here I’m going to discuss important steps that you can follow to write emails, which will surely get you a good conversion result.

Understanding Your Audience

Email marketing is all about how you convince receivers to click or buy something. But for this, a good understanding of them is required. The reason why this is important is because if you can’t understand who your target audience is, how can you solve their problems?

So, you must understand everything related to your audience. Some important knowledge that you must gain about them is:

• What are their interests?
• What is their profession like? Are they students, businesspeople, or employees?
• What problems did they face in their daily life?
• What type of things do they frequently search for on Google?

All of these will help you to write engaging emails that will convert receivers to customers. However, if you don’t know how you can get information about them, then you can ask them to fill out a form or do a survey.

Another useful method to gain knowledge is by providing them with a free gift, like an eBook, or PDF, and in return, requesting them to fill out the form to access the gift.

A perfect example of this is shown below, where HubSpot, a well-known digital marketing platform, is providing a free resource to its users who will subscribe via email.

This is how HubSpot can get information about its target audience and can send them emails according to their needs.

Crafting a Compelling Subject Line

Did you know, the subject line of an email decides whether the receiver will open it or just leave it? The reason is, a subject line is the one that shows on the top, and if it is a persuasive one, then they will open the email and read it.

33% of users choose to open emails because of catchy subject lines. So, I hope you will get an idea of why I have focused on writing compelling subject lines for your emails.

Your email should be very short and contain a hook that can attract the attention of the subscribers. However, if you face any difficulty in writing a concise subject line and if it exceeds a certain limit, then you can use an AI summarizer.

Such an online tool can assist you in crafting a short and compelling subject line that will contain the important information in it.

To show you how an effective and compelling subject line can persuade the subscribers to open the email, I have given an example below. In the screenshot below, you can see that the specific brand has written the subject line like this, “Congratulations, you’ve got a $2 new u…”

However, the email was all about a $2 coupon, which can be used for free, but if they had not written that in the subject line, then the chances were that the receiver might not open it.

So, yes, it is true…

The compelling and persuasive subject line really makes a good impact on the CTR of emails.

Creating Engaging Content

Now, here comes the second main part after the subject line, which is email content. It is important because if the subscriber opens the email and finds that the content is not well-written, they will not click on a specific button or buy what you are selling.

So, it is vital to know the importance of writing engaging email content, as it convinces them to take certain actions.

In writing engaging email content, you have to make sure that it resonates according to the target customers, and it should be in a storytelling form.

Remember that people are more likely to read content that has a story behind it. For instance, if you simply write an email like “Get this product for $$$,” there will be fewer chances customers will buy it.

But if you start the email by discussing their problem and then introduce your product or service as a solution, the chances of conversion will be increased.

However, writing engaging email content isn’t that easy. There are many different things that you have to follow like it should resonate according to the target audience, email should be in a proper flow, etc.

A simple solution for all these problems that can help you write better marketing emails is by utilizing AI reworder. They are also online tools that work on highly advanced AI technology.

It enables the tool to change words and restructure sentences without even disturbing the main point. An online AI reworder is an all-in-one solution for those who want to write engaging email content. Besides, for those who want to optimize the tone of their email for their audience, this tool can be very helpful.

Including a Clear Call to Action (CTA)

A CTA, also known as a Call to Action, is a button or link that guides the customers to a landing page or a site where all the information is available. The majority of marketers use CTA in the form of a button that can be visible to every user so that they can click on it.

In the email, CTA is very important, because your email is just a piece of information to update that you are giving to your customers. But the CTA is the one where all of your products and services are listed.

If you are using email for marketing, then you can’t avoid this. But if you are only utilizing emails for informing or sending codes, or something, including CTA isn’t that important.

Furthermore, according to Sixth City Marketing, emails with one CTA can increase sales by approximately 1,617%. Such an intensive amount of increase can skyrocket your business sales.

However, if you are worried about creating an aesthetic Call to Action button, then don’t worry about that. For this, there are some AI tools available in which you just have to provide some information, and it will create a CTA button for your emails.

You can use Da Button Factory by ClickMinded, which can help you create a CTA button of your own design. You can make changes like you want, and also change and color grading according to your business email template.

Designing for Readability

When it comes to email marketing, readability is a very important factor. It involves making your emails easy to read and understand so that anyone can easily understand. Such emails get a high response and conversion as compared to those that are difficult to read.

So, to make your email design and content readable for your target audience, here are some tips that can help you:

• You have to avoid using complicated words. Instead of them, use simple and easy synonyms, so that anyone can read the email easily.
• Use headings, subheadings, bullet points, and white space to break up your content and make it easier to digest.
• When it comes to email design, ensure that your text is easy to read on all devices. You can stick to standard, web-safe fonts and keep your font size large enough to read on small screens.

• To make your email readable, utilize images, as they can help convey your message quickly. But don’t rely on them too heavily, as some email clients block images by default. Also, using multiple images takes too much time to load.

However, in writing readable email content, you can also get help from an AI reworder. It can analyze your content, replace all the complicated words with simple synonyms, and restructure sentences without changing the real meaning.

Testing and Optimizing Your Emails

Testing and optimizing for email marketing means regularly testing different content, offers, subject lines, and other elements to see what works best for engaging your subscribers.

So, in testing, one popular name is A/B testing, as it helps to determine the reaction of subscribers to a specific email. Aside from that, in this testing, just one element is often examined at a time to get the most accurate findings.

Most high-quality Email Service Providers (ESPs) will allow you to A/B test email campaigns from within their software. You can use MailChimp as it provides every important feature for you, where you can also do the A/B testing of your emails.

This can make it simpler and more convenient to see how your audience responds to various types of content.

After you are done testing your emails, you can start making important and necessary changes to your campaign. For instance, if the CTA button isn’t being seen or is at the bottom, you can move it and change its color to make it easier to see.

Similarly, if the content of your email doesn’t get a response from the audience, then you can tweak some changes in it and make it more persuasive and engaging.

Final Words

In conclusion, a strategic approach is crucial in crafting effective marketing emails for higher conversions. To improve, understand your audience, use captivating subject lines, tell engaging stories, and include a clear Call to Action (CTA). In addition, it is important to design for readability. Using simple language, headings, and visuals helps people understand easily.

Testing and optimizing emails through tools like A/B testing helps refine the approach based on subscriber reactions. You can make marketing emails that connect with your audience, increasing conversions and helping your email strategy succeed in 2024.