- Key takeaways
- Why most "guest posting sites" lists are a waste of your time
- What makes a guest posting site worth pursuing for SEO
- The sites worth targeting by category
- The approach that gets your pitch accepted
- What the other lists get wrong that costs people months of effort
- One thing that changed my results
- The 90 Day Tracking Sheet I Use to Know If a Guest Post Was Worth It
- Frequently asked questions
The short version: Guest posting still works for SEO in 2025, but only when you target real editorial sites with genuine traffic, not link farms dressed up as blogs. The sites that matter most have DR 50+, real audiences, and editorial standards that make your link hard to earn and therefore worth having.
For software and B2B tools specifically, read the SaaS write for us page.
Key takeaways
- Guest posting for SEO works when the site is genuinely relevant, has real traffic, and the link is editorially earned, not bought at scale.
- Prioritise topical relevance and audience over raw domain metrics: one on-topic placement beats ten unrelated ones.
- A strong pitch offers a specific, original angle the site has not covered, not a generic template.
- Avoid link farms and pages that exist only to sell links: they can hurt rankings rather than help.
Why most "guest posting sites" lists are a waste of your time
I have been building links through content for over a decade. I have placed pieces on Forbes, Entrepreneur, HuffPost (back when it was worth something), Social Media Examiner, and dozens of mid-tier trade publications. I have also wasted months pitching sites that looked credible and turned out to be private blog networks with recycled content and zero organic traffic.
The lists you find on page one of Google are almost always the same 30 sites copy-pasted from each other, with no information about current acceptance rates, real traffic, or whether the editorial team has changed. I am going to give you something more useful than that.
What makes a guest posting site worth pursuing for SEO
Before the list, the criteria. If a site fails any of these, cross it off regardless of how impressive the name sounds.
- Real organic traffic: Check it in Ahrefs or Semrush. Under 10,000 monthly organic visits is a yellow flag. Under 2,000 is a red one.
- DR or DA above 50: Domain Rating (Ahrefs) or Domain Authority (Moz) above 50 means the site has earned genuine authority. Below that, the link juice is thin.
- Editorial standards: If the site publishes everything it receives, the link is worth less. You want places where pitches get rejected.
- Topical relevance: A link from a marketing blog to your marketing consultancy is worth ten times a link from a random lifestyle site with high DR.
- No-follow ratio: Some high-profile sites (Forbes contributor network, some HubSpot blog posts) now no-follow external links. Worth checking before you spend two weeks writing a piece.
The sites worth targeting by category
Business and entrepreneurship
- Entrepreneur.com - DR 91, still accepts contributors but the bar is high. Pitch an angle that is counterintuitive or data-backed. Generic "5 tips for productivity" pieces get binned.
- Inc.com - DR 93, contributor programme exists but is increasingly invite-only. Your best route in is building a relationship with a current contributor who can vouch for you.
- Fast Company - DR 92, editorial, pays attention to narrative quality. They want a story, not a listicle.
- Business.com - DR 72, more accessible than the top three, accepts pitches from practitioners with real experience. Good for building a track record before the bigger swings.
Marketing and digital
- Search Engine Journal - DR 87, accepts pitches from practitioners who can demonstrate expertise with case studies or original data. Strong topical relevance for anything SEO or paid search related.
- Search Engine Land - DR 89, editorially tighter than SEJ, but the links are clean and the traffic is real. Worth the extra effort on the pitch.
- Social Media Examiner - DR 84, Michael Stelzner's team reads every submission. They want tutorials with specific steps, not opinion pieces.
- Content Marketing Institute - DR 83, strong community, links are do-follow as of my last check. Their audience is sophisticated, so surface-level content gets rejected fast.
- HubSpot Blog - DR 93, massive traffic, but check the no-follow status on your specific link placement. Some external links in guest posts are no-followed. Still worth it for referral traffic even when that happens.
- Convince and Convert - DR 74, Jay Baer's site, highly curated, much more manageable pitch volume than the giants above. Good hit rate if your angle is specific.
Tech and SaaS
- Smashing Magazine - DR 87, primarily development and UX, do-follow links, very high editorial bar. If your content is technical and well-researched, the links here are exceptional.
- TechCrunch - DR 94, effectively closed to cold pitches now. You need a warm introduction or a newsworthy angle. I mention it because people always ask, and the honest answer is: unless you have a contact there, spend your energy elsewhere.
- SitePoint - DR 79, web development focus, pays contributors (around $150 to $200 per accepted piece), do-follow, and editorially consistent. One of the few places that still pays and passes link equity.
- Hackernoon - DR 81, tech and startup focus, more open submission policy than most, though quality has become variable. Worth a shot for SaaS topics.
HR, productivity, and work
- Harvard Business Review - DR 93, the holy grail for thought leadership. They want original research or a sharply argued counterpoint. Submissions to hbr.org take weeks to hear back and most are rejected. Worth trying once you have a original idea backed by data.
- Glassdoor Blog - DR 91, accepts practitioner contributions on workplace and hiring topics. Less competitive than HBR and the link quality is excellent.
- Zapier Blog - DR 86, productivity and workflow focus, accepts pitches but prioritises writers who use Zapier in the tutorial. Worth noting because the topical fit for a lot of small business owners is strong.
The approach that gets your pitch accepted
I have pitched hundreds of editors. The ones who said yes almost always had the same things in common on the receiving end.
First, I studied three to five recent pieces on the site before writing a single word of my pitch. I looked for gaps in their coverage, not topics they had already done to death.
Second, I made the pitch one paragraph. Editor, one-line hook, working title, three-sentence summary of the argument, two-line bio showing why I am the right person to write it. That is the whole thing. Long pitches get skimmed and binned.
Third, I never pitched "a post about X." I pitched a specific, arguable claim. "Why scheduling every social post in advance is killing your engagement" is a pitch. "Social media tips for small businesses" is not.
Fourth, I followed up once, seven days later, with one sentence. Nothing more. Editors remember the people who respect their time.
What the other lists get wrong that costs people months of effort
The thing no other round-up tells you: many of the sites on popular guest posting lists stopped accepting pitches one to three years ago. Forbes contributor network closed to new contributors. Many HuffPost verticals are gone. Medium is no longer useful for SEO because most publications on there have moved to no-follow or canonical tags pointing back to the author's own site.
Always verify current submission status before writing the piece. Spend fifteen minutes on the site's contributor page, check their Twitter or LinkedIn for recent announcements, and if in doubt, email the editor directly to ask whether they are currently open.
Also: link farms. There are hundreds of sites that look like legitimate blogs, rank for queries like "guest post + marketing," and accept literally everything. The links from those sites do nothing at best. At worst, a pattern of links from low-quality sites hurts your profile. If the site has a "write for us" page with no editorial guidelines and a guaranteed publication promise, walk away.
One thing that changed my results
I stopped treating guest posting as a link-building exercise and started treating it as audience-building with a link as a bonus. When I wrote for Social Media Examiner, I got referral traffic for months. When I wrote for a DR 60 blog that no one read, I got a link and nothing else.
The sites that send you real readers tend to be the same sites that pass real link equity. Aim for both. It makes the whole thing feel less grim.
The 90 Day Tracking Sheet I Use to Know If a Guest Post Was Worth It
Most lists of guest posting sites stop at domain authority and traffic estimates, then leave you guessing whether the placement did anything. I stopped trusting DA alone about four years ago after a DA 55 site sent me a grand total of 11 visitors in six months, while a DA 38 niche blog sent 340 in the same window and produced two client inquiries. Now every guest post I place goes into a simple spreadsheet with five columns: publish date, referring domain, referral clicks at day 30, keyword ranking movement for my target term at day 60, and whether any other site picked up or linked to the post at day 90.
The day 90 column is the one nobody talks about. A post I placed on a mid-size marketing blog in 2024 got quoted and linked by three smaller sites within two months of publishing, which did more for my rankings than the original placement itself. That is the compounding effect you are paying for when you pick a site with real editorial reach, not just a number on a metrics tool. If a post sits untouched with zero pickups after 90 days, I usually stop pitching that site again, no matter how good its DA looked on paper.
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One honest number: out of the last 40 guest posts I placed across various sites, only 14 produced a measurable ranking improvement for the target keyword within 90 days. The rest either did nothing traceable or took longer than three months to show anything. That is closer to a 35 percent hit rate, and anyone promising higher than that from cold guest posting alone is either exaggerating or counting brand mentions as results.
A few specifics worth adding to your own tracking:
- Note whether the link is dofollow or nofollow at time of publish, not at time of pitch, since some sites switch this after the fact.
- Check if your author bio link survives past the first edit, because editors sometimes trim bios during a redesign and quietly drop the link.
- Screenshot the live post the day it publishes. I have had three posts disappear entirely within a year with no notice from the site.
None of this replaces good targeting or a strong pitch, but it turns guest posting from a hopeful activity into something you can measure and defend when a client asks what their money bought.
For a ready list in your own niche, try the free write for us finder; type the niche and it does the searching.
Related: the list of websites that accept guest posts.
Frequently asked questions
Which guest posting sites are best for SEO beginners?
Start with mid-tier sites in your niche with DR between 50 and 70, such as Business.com, Convince and Convert, or Hackernoon. They have real editorial standards but are more accessible than Forbes or Inc. Build your portfolio of two to three published pieces there before pitching the top-tier publications.
How many guest posts do you need to see an SEO impact?
There is no magic number, but in practice I have seen sites begin to move in rankings after five to ten high-quality links from relevant, high-DR guest posts. Consistency matters more than volume. Two quality placements per month over six months outperforms ten placements on weak sites in a single sprint.
Do guest post links still count after Google's helpful content updates?
Yes, editorial links from genuine publications still carry weight. What Google has devalued is mass-produced, clearly paid-for link content on sites with no real audience. A well-written piece on a site with real traffic and editorial standards is exactly what Google's link guidelines describe as a natural, earned link.
Should you pay for guest post placements?
Paid placements on sites that disclose the relationship and no-follow the link are fine for brand awareness but do nothing for SEO. Paid placements that are disguised as editorial and do-followed are against Google's guidelines. If a site is charging you $300 to $500 for a do-follow guest post with no disclosure, that is a link scheme, not a legitimate editorial placement, and the risk to your domain is not worth it.
Related reading: Fun Careers for Women That Pay Well: 10 Real Jobs That Don't Feel Like Work and How to Sell Social Media Services (Without Underselling Yourself).
For the bigger picture, see my full guide to SEO.
Related: this free database of 5,000+ sites that accept guest posts.
Related: Lilach Bullock free list of 5,000+ websites that accept guest posts.