Blogs That Accept Sponsored Posts: How to Find Them and Get a Yes

The short version: Thousands of blogs accept sponsored posts, but the ones worth paying for are not listed in any single database. You find them by searching smartly, using the right platforms, and pitching like a human being rather than a bulk email robot. Expect to pay anywhere from £50 to £5,000+ depending on the blog's traffic, niche, and domain authority.

I have been on both sides of this. For years I was the blogger accepting sponsored posts. Then I became the consultant helping brands place them. Both roles taught me things the listicles never mention, so here is what I know that most posts on this topic skip entirely.

Why sponsored posts still matter in 2024

Everyone got excited about social media and quietly forgot that a single well-placed sponsored article on a high-authority blog can drive referral traffic for years. It sits there. It gets indexed. It earns backlinks. A tweet from three years ago does none of that.

For SEO-focused campaigns especially, a do-follow link inside a genuine editorial piece on a real blog beats almost every other paid placement you can buy. That is why the demand for sponsored posts has not gone anywhere.

The honest truth about finding blogs that accept them

There is no master list. I wish there were. What there is instead is a collection of places you can search, platforms that broker the deals, and a bit of manual detective work that most people skip because it feels slow. The slow work is where the good placements live.

Start with search operators

Google is still your best starting point. These search strings surface real results:

• "write for us" + your niche (e.g. "write for us" + small business)
• "sponsored post" + your niche
• "this is a sponsored post" + your niche
• "advertise" + "sponsored content" + your niche
• intitle:"sponsored by" + your niche

Run those in Google and you will find blogs that have already published sponsored content. That tells you they are open to it. Then you check their traffic with a free tool like Ahrefs' free version or Semrush's free tier before you spend a penny approaching them.

The thing most guides miss: also search for your competitors' brand names inside blog posts. If a competitor's product appears in an article on a lifestyle or business blog, there is a very good chance that post was paid for. That blog is a warm lead for you.

Platforms that connect advertisers with blogs

These are the main marketplaces. I have used most of them personally or had clients use them.

Collabor8

Good for smaller lifestyle, parenting, and wellness blogs. The pricing is generally lower, which makes it useful for testing sponsored content before you commit bigger budgets. Most placements here run between £50 and £300.

Izea

One of the oldest platforms in the space, US-founded but widely used in the UK. It covers blog posts, social media, and video. Pricing is all over the place because it depends on the creator, but blog posts typically range from $100 to $2,000 on their marketplace.

Mediavine and Raptive publisher directories

Mediavine and Raptive (formerly AdThrive) are ad networks, but their publisher directories are goldmines. Blogs accepted into these networks are vetted and have real traffic. Many of them also accept sponsored posts privately. Find a blog in your niche through the directory, visit their site, and look for an "advertise with us" or "work with me" page.

Valued Voice (formerly Social Fabric)

Focused on food, home, parenting, and lifestyle. Brands submit briefs and bloggers pitch back. Rates here are mid-range and the bloggers tend to be engaged in their niches.

Linksprite and The Blogger Programme

Both are UK-centric and worth knowing if you are targeting a British audience. The Blogger Programme in particular has a solid pool of UK lifestyle and fashion bloggers who accept sponsored content regularly.

Famebit (now YouTube BrandConnect)

Technically for video but many YouTubers also run blogs. If your product suits video content, this overlaps usefully.

The niche directories nobody talks about

Beyond the big platforms, every major niche has its own community, and those communities often have directories or forums where sponsored post opportunities circulate.

• Food bloggers: Foodie Pro and Food Blog Alliance community groups on Facebook regularly see sponsored post requests and pitches.
• Personal finance: the UK Money Bloggers community (they have a private Facebook group and a website) lists members openly, many of whom accept sponsorship.
• Parenting: Mumsnet Bloggers Network is the obvious one, but also look at BritMums, which has an annual conference and a directory of hundreds of parent bloggers.
• Tech and marketing: ProductHunt newsletters and IndieHackers community members frequently run blogs open to relevant sponsorship.

What blogs want from you when you pitch

I cannot tell you how many brands waste money by approaching this wrong. Here is what bloggers with any real audience want to see:

• A personalised email that references a specific post they wrote. Not "Dear Blogger." Actual effort.
• A clear brief but room for the blogger's own voice. If you want them to paste in your press release word for word, go somewhere else.
• Payment upfront or at minimum a signed agreement before they write a word. Bloggers have been burned too many times.
• A realistic timeline. Giving someone 48 hours to research, write, and publish a 1,000-word post is disrespectful and they will know you have done this to 50 people.
• Transparency about the do-follow versus no-follow link question. Since Google's March 2024 spam update, many bloggers now only offer no-follow or sponsored-tagged links. Know this before you pitch if the SEO benefit is your main goal.

What to pay: real numbers

This is the section everyone wants and nobody gives straight answers on. Here is what I have seen in the UK and US markets:

• Micro blogs (under 10k monthly visitors, DA under 20): £50 to £150
• Mid-tier blogs (10k to 50k monthly visitors, DA 20 to 40): £150 to £500
• Established blogs (50k to 200k monthly visitors, DA 40 to 60): £500 to £1,500
• High-authority blogs (200k+ monthly visitors, DA 60+): £1,500 to £5,000+

These are rough ranges. A personal finance blog at 30k monthly visitors will charge more than a general lifestyle blog at the same traffic level because their audience converts better. Niche authority matters as much as raw numbers.

One thing I do that most brands skip

Before placing any sponsored post I check the blog's last six months of publishing history. Has it published more than four clearly sponsored posts a month? If yes, I walk away. Google can smell a link farm and so can readers. You want your post to appear on a site where sponsored content is the exception, not the production line. The placement is worth far less if it is surrounded by 40 other paid articles with no real editorial between them.

A final word on disclosure

The ASA in the UK and the FTC in the US both require clear disclosure on sponsored content. "Sponsored post," "paid partnership," or "advertisement" at the top of the post is not optional. Any blog that tells you they will hide it is a blog you do not want to work with because they are one complaint away from being penalised and dragging your brand with them.

Frequently asked questions

How do I find blogs that accept sponsored posts in a specific niche?

Use Google search operators like "sponsored post" + your niche or "write for us" + your niche, then verify traffic and domain authority using free tiers of Ahrefs or Semrush. Also search for competitor brand mentions in blog content, as those posts are often paid placements and signal a blog open to sponsorship.

How much does it cost to place a sponsored post on a blog?

Prices range from around £50 for small blogs with under 10,000 monthly visitors up to £5,000 or more for high-authority blogs with 200,000+ monthly visitors. The niche matters as much as the traffic; finance and business blogs typically charge more than general lifestyle blogs at equivalent traffic levels.

Do blogs need to disclose sponsored posts?

Yes. In the UK the ASA requires clear disclosure and in the US the FTC requires it too. The post must be labelled "sponsored," "advertisement," or "paid partnership" at the top. Any blog offering to hide the commercial relationship is a compliance risk for your brand.

Are paid blog posts worth it for SEO?

They can be, but only if the blog is a genuine editorial site rather than a link farm, and only if you understand that Google now requires sponsored links to carry a "sponsored" or "nofollow" attribute. The SEO benefit comes from referral traffic and brand visibility on trusted sites, not from passing raw link equity the way it once did.

Related reading: Technology Blogs That Accept Guest Posts (And Pay Attention to Pitches) and The Best Blogs for Guest Posting (That Will Move the Needle for Your Business).