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Sponsored blog posts are the holy grail when it comes to having a blog. 

You’re already writing blog posts… 

Why not get paid to write them? 

But the trickiest part of sponsored blog posts is… 

Getting them. 

The act of pitching brands is nerve-wracking for many people. 

Here’s my foolproof guide on how to craft a sponsored blog pitch… 

That gets responses and has a high chance of leading to a job! 

Why Pitch For Sponsored Content? 

If your blog is already monetized, you may be wondering why you should even consider sponsored blog posts. 

But if you’re already writing blog posts… 

They’re a no-brainer. 

Sponsored posts: 

  • Establish credibility. 
  • Build relationships. 
  • Bolster your site with useful information. 
  • Get you paid for work you’re already doing. 

And the fact is, most brands will pay good money for these posts. 

They’re a great form of advertising to an engaged audience. 

Win-win situation! 

How to Write an Effective Sponsored Blog Post Pitch 

Putting together a list of prospects can be tricky. 

But once you’ve got your list, pitching them can be even more intimidating. 

Especially if you’ve never done it before! 

I’ve written countless sponsored blog posts, and my pitch usually follows the same sort of outline every single time. 

Here’s my pitching process (steal it and use it!) 

Before You Pitch 

Read Through Their Site 

Don’t pitch someone if you haven’t done your research. 

Reading through their site gives you an indication of: 

  • Their type of content 
  • Their tone of voice 
  • Various products they offer 
  • If they’ll make a good partner for you and your blog 

Find the Right Contact 

Once you’ve made sure they’ll be a good option… 

Find the right person to contact. 

If you’re pitching a small blog, chances are any emails will go straight to the owner. 

But if you’re pitching a bigger company or brand…

Then you need to find the right person to contact. 

Try to get a direct email address for the website/product owner. 

You may need to use a tool like RocketReach or Hunter. 

But this will save you time waiting for your email to be passed to the right person… 

Which just sometimes doesn’t happen at all. 

You’ll have the best chance of success if you go straight to the decision maker! 

Writing Your Pitch 

Greet Them By Name 

There’s no need to be formal. 

Greeting someone by name is the best way to start. 

“Hi John”, “Hey Sarah”, etc. 

Start With A Compliment 

Get off on the right foot by complimenting them. 

Not something wishy-washy or over-the-top, like you’re trying too hard. 

But a sincere compliment will catch their attention… 

And also immediately makes the exchange about them, not about you. 

This is where your research comes in handy. 

Whether it’s a milestone for their blog, a new partnership, or a mention on an authority site, mention it upfront and congratulate them. 

“Congrats on the launch of your new products! It looks like it was a huge success and I’m looking forward to trying them out myself.” 

Then… 

Introduce Yourself & Your Blog 

Go straight into who you are and what you do. 

“My name is Bob and I run Bob’s Biscuit Blog, a website aimed at helping others find and bake the best biscuit recipes on the planet.” 

Once you’ve got that out the way, explain to them (in a non-arrogant way), why you’d be great to work with. 

“I’ve had many of my followers get in touch with me recently to ask about sugar-free, gluten-free biscuit mixes. As a biscuit aficionado myself, I’ve come to appreciate the quality of your Brilliant Biscuit Mix, and unlike many, it tastes great too!” 

Make a Compelling Offer 

Remember, they’re really only interested in your audience. 

So now is the time to dig into that a bit. 

“Bob’s Biscuit Blog gets over 50,000 unique site visits a month. I also have an email list of over 5,000 people, and every one of them is looking for the best, tastiest, and healthiest recipes and ingredients.I believe your biscuit mix fits the bill and I’d love to partner with you to promote it.” 

You can go into more detail here about sponsoring a post, but it’s not a necessity. 

This leaves them with a bit of curiosity so they’re more likely to reach out in return! 

Attach Your Media Kit 

Attach your media kit so that they can find out more about you and your audience. 

“I’ve attached my media kit for you to have a look at so you can get a better idea of my audience and why they’d benefit so much from your product!” 

This is all you really need to say about what type of promotional material you’re offering. 

Your media kit/sponsorship page will tell them the rest! 

End With A CTA 

You don’t need to hit them with a serious CTA here. 

Something as simple as: 

  • I’d love to put together a full proposal for you to consider. 
  • I’d love to hop on a call to discuss some promotional material with you. 
  • Let me know if you’d like any more info or if I can put together a full proposal for you. 

That’s it! 

End off with something light but respectful. 

“Looking forward to hearing from you! 

Kind regards, 

Bob” 

Full Proposal Example 

Hi Sarah, 

Congrats on the launch of your new products! It looks like it was a huge success and I’m looking forward to trying them out myself. 

My name is Bob and I run Bob’s Biscuit Blog, a website aimed at helping others find and bake the best biscuit recipes on the planet. 

I’ve had many of my followers get in touch with me recently to ask about sugar-free, gluten-free biscuit mixes. As a biscuit aficionado myself, I’ve come to appreciate the quality of your Brilliant Biscuit Mix, and unlike many, it tastes great too! 

Bob’s Biscuit Blog gets over 50,000 unique site visits a month. I also have an email list of over 5,000 people, and every one of them is looking for the best, tastiest, and healthiest recipes and ingredients.I believe your biscuit mix fits the bill and I’d love to partner with you to promote it. 

I’ve attached my media kit for you to have a look at so you can get a better idea of my audience and why they’d benefit so much from your product! 

I’d love to put together a full proposal for you to consider. 

Looking forward to hearing from you! 

Kind regards, 

Bob 

After the Pitch 

If you haven’t heard back in a week to 10 days, send a follow-up email. 

Sometimes, people get busy and forget to respond! 

This reminds them that: 

  1. You haven’t forgotten them 
  2. You’re sincerely interested in working together 

It doesn’t have to be fancy. 

I suggest something like: 

“Hi Sarah, 

I know you’re busy, so just bumping this up to the top of your inbox! 

Let me know if you’d like to work together. 

Kind regards, 

Bob” 

Final Thoughts 

Learning how to craft a sponsored blog post pitch isn’t hard. 

Actually doing it can be harder. 

But once you’ve done a few, you’ll find it easier and easier! 

Don’t be discouraged if you get no responses. 

Some people just won’t bother to get in touch if they aren’t interested. 

Keep going, and you’ll find success. 

And if you get objections… 

You can deal with those as they come. 

Happy pitching!

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How to Craft A Sponsored Blog Post Pitch

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