Straight answer: Twitter Moments, the curated story feature, was quietly killed off by X back in 2023, so if you're being taught to "use" it in 2026 you're being sold outdated advice. What you want is the job Moments used to do (collecting and packaging your best content into one shareable thread of proof) and that job now lives in Highlights tabs, pinned threads, Lists, and Communities on X.
Related reading: What Apps Work Best for Running a Social Media Contest in 2026.
What Twitter Moments was, for anyone who missed it
Moments launched in 2015 and let you (or Twitter's own editors) stitch together a handful of tweets into one curated story with a cover image and a headline. Think of it as a mini magazine spread built entirely out of existing tweets. Brands used it to recap events, string together user-generated content, or build a "best of" collection without writing a single new word.
I used it exactly once. In 2018 I spoke at a marketing conference in Manchester and built a Moment out of live-tweets from the audience, quotes from my slides, and a few photos attendees posted. It took about twenty minutes to assemble and the resulting Moment got shared into three separate newsletters that week because it was the tidiest single link that captured the whole session. That was the appeal. One URL, a full story, no scrolling through a feed to reconstruct what happened.
The bit most guides won't tell you
Here's the uncomfortable truth: Twitter Moments has been gone since 2023, and I still see blog posts and even paid courses teaching people to "use" it as if it's a live feature you can log in and use today. It isn't. X quietly retired the Moments tab, the Moments Guide, and the composer for it during the Musk-era product cull, alongside a pile of other features that didn't fit the platform's new direction. If a marketing article published this year walks you through screenshots of the old Moments dashboard, that content was written years ago and never updated, which tells you something about how much fresh, tested advice exists on this exact topic. Not much. Most of it is recycled.
So the honest move isn't to chase a dead button. It's to understand what Moments was good at (curation, storytelling from existing content, one shareable package) and rebuild that using what X gives you now. That's what the rest of this post covers, because the underlying strategy is still sound even though the tool changed shape.
The four features doing the job Moments used to do
1. The pinned thread as your "front door" Moment
Pin a thread to the top of your profile the way you'd have built a Moment. I keep a pinned thread on my own account that rounds up my best-performing posts on AI adoption for small business, refreshed roughly every six to eight weeks. Anyone landing on my profile from a podcast mention or a guest post sees that thread first, not whatever random tweet I posted that morning. That's the exact function a Moment used to serve: a curated entry point instead of a chronological mess.
Step by step:
- Pick your best 8 to 12 tweets or posts from the last quarter (use your analytics, don't guess)
- Write one new opening post that frames the theme, something like "12 lessons from a year of testing AI tools with small business clients"
- Quote-tweet or embed the older posts underneath, in order, building a narrative arc
- Pin the opening post to your profile
- Refresh it every 6 to 8 weeks, don't let it go stale for a year
2. Lists as ongoing, always-updating Moments
A public List does something Moments never could: it stays live and updates itself. Build a List called "Client wins" or "Press mentions" and add every account that tags you or covers you. It becomes a permanent, browsable collection rather than a one-off snapshot. I keep three public Lists running for my own brand and one of them, a curated list of AI news accounts I trust, gets more clicks month over month than most of my individual posts do, because people bookmark it and come back.
3. Communities for topic-based curation
Communities on X let you group posts by theme with a joinable audience attached, which is closer to what Moments did for big shared events (a product launch, a conference, a product recall response) than anything else on the platform now. If you're running a campaign with a hashtag, a Community gives you a home base where every relevant post lives in one feed, rather than hoping people search the hashtag.
4. The Highlights tab for the personal "best of" collection
X still has a Highlights tab on profiles where you can manually curate your own top posts, likes, and replies into one section. It's the closest one-to-one replacement for what Moments did on an individual level. Go through your last 12 months, pick the 15 to 20 posts that got real engagement or led to actual client conversations, and add them to Highlights. It takes under an hour and gives new visitors instant social proof.
A worked example: turning an event into a curated story without Moments
Say you're running a webinar with 40 attendees live-tweeting during it, which is exactly the scenario Moments was built for back in the day. Here's the actual sequence I use now with clients:
- Before the event: create a Community or a dedicated hashtag and pin one thread announcing it
- During the event: monitor the hashtag, reply to and repost the best audience comments in real time
- Within 2 hours of it ending: build a new thread quoting the six or seven strongest audience posts, plus one closing post with the recording link
- Pin that recap thread to your profile for the following two weeks
- Add the two or three best individual posts to your Highlights tab permanently
That whole sequence replicates what a Moment used to do automatically, it just takes a bit more manual assembly. For a webinar we ran with a fintech client last spring, that recap thread got 4x the engagement of any single tweet posted during the actual event, purely because it packaged the best bits into one scroll instead of scattering them across a live feed. This kind of packaging matters more than most people admit, and it fits neatly alongside a proper social media calendar so the recap slot is planned in advance rather than scrambled together the next morning.
Why curated content still outperforms raw posting
The reason Moments worked, and the reason its replacements work too, is that most people don't want to dig through a feed to find your best material. They want it handed to them. A pinned thread or a well-kept Highlights tab does the filtering for them. This is the same logic behind why brands running big events curate content deliberately rather than trusting the algorithm to surface the good stuff on its own. Curation is a service you're doing for your audience, not a vanity project.
It also pairs well with anything competitive you run, like a giveaway or contest. If you're using one of the tools built for running social media contests, the entries themselves become curation material: pull the best submissions into a recap thread the way a Moment would have collected them, and you get a second wave of engagement out of content you didn't have to create from scratch.
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Where this fits into a wider content strategy
None of this works as a one-off. The clients who get real mileage out of curated threads and Lists are the ones treating it as a repeatable slot in their content plan, not a thing they remember to do once after a big launch. If you don't already have a rhythm for this, start with a simple social media calendar and block out a recurring "curation day" once a month where you go through the last four weeks of posts, pick the winners, and rebuild your pinned thread and Highlights tab. It takes 30 to 45 minutes and it's the single highest-use half hour in most people's monthly content routine.
It's also worth knowing this isn't a Twitter-only problem. Every platform is pushing curation tools now because raw chronological feeds don't hold attention the way they used to, something covered in more depth in the wider data on how people consume social content. If you're building any kind of audience from scratch, whether that's for a personal brand or a new venture, this curation habit is worth building in early rather than bolting on later, the same way it's worth reading up before you start an online business so you're not retrofitting your content strategy after the fact.
And if you're building an audience specifically to generate leads rather than just engagement, curated proof threads do double duty as trust signals. Worth pairing this with some of the sharper approaches in unconventional lead generation ideas, because a pinned thread full of client wins is, quietly, a lead magnet.
What I'd stop doing
Stop searching for "how to create a Twitter Moment" tutorials. The button doesn't exist. Stop paying for courses that still screenshot the old Moments composer, that's a sign the content wasn't refreshed. And stop treating your profile as a pure chronological feed. Every profile on X now has at least three ways to curate (pinned posts, Lists, Highlights) and most accounts, including plenty of big brands, still aren't using any of them.
Frequently asked questions
Is Twitter Moments still available in 2026?
No. X removed the Moments feature during its 2023 product cleanup and there's no equivalent composer or tab called Moments anymore. Any tutorial showing you the old Moments dashboard is outdated.
What replaced Twitter Moments on X?
Four features together do the job: pinned posts for a curated "front door," Lists for ongoing collections, Communities for topic or event-based grouping, and the Highlights tab for a manual best-of section on your profile.
How often should I update my pinned thread?
Every 6 to 8 weeks is a reasonable rhythm for most brands. Any longer and it starts looking neglected; any shorter and you lose the benefit of it building up social proof over time.
Is manual curation worth the time compared to just posting normally?
Yes, and the return is usually visible fast. Recap threads and curated Lists routinely outperform single posts because they hand your audience the best material without asking them to dig for it, which is exactly the job Moments used to do automatically.
Sources worth reading
Related reading: Using Pinned Tweets to Showcase User Stories in Your Marketing and Marketing Your Brand Milestones With a Pinned Tweet on X.
I go much deeper on this in the social media marketing guide.
If you are ready to build one yourself, here is a full walkthrough on how to create Twitter Moments that actually get seen.
