- Twitter Is Now X (Formerly Twitter)
- Why Did Twitter Change Its Name To X
- What Changed When Twitter Became X
- Does Twitter.com Still Work
- Is Twitter The App Still On App Stores
- What Do People Call Posts On X Now
- Should You Still Call It Twitter In Your Own Writing
- What This Means If You Run A Business Account
- Frequently asked questions
Twitter is now called X. Elon Musk bought the platform in 2022 and rebranded it in July 2023, replacing the bird logo with a plain X symbol. The web address changed to x.com, though old twitter.com links still work. Posts that were once called tweets are now simply called posts.
Twitter Is Now X (Formerly Twitter)
If you have been away from the platform for a while and come back wondering why everything looks different, here is the short answer. Twitter is now called X (formerly Twitter). The name change happened in July 2023, when Elon Musk decided to rebrand the whole platform as part of his wider plan to turn it into what he calls an everything app.
The bird logo is gone. In its place is a plain white X on a black background. It is a big visual shift from the brand that people recognised for over fifteen years, and it caught a lot of users off guard, myself included.
So when someone asks what Twitter is called now, the answer is simply X. Not X formerly Twitter in everyday conversation, just X. But it helps to know the backstory, because a lot of people still call it Twitter out of habit, and that is fine too.
Why Did Twitter Change Its Name To X
Elon Musk bought Twitter in October 2022. From the start, he talked about building something bigger than a social network, a single app for messaging, payments, video, and posting, modelled loosely on apps popular in China.
The letter X has been a long running theme for Musk. He used it for one of his earlier companies, X.com, which later became part of PayPal. He named one of his children X. So when it came time to rebrand Twitter, X was the obvious choice for him.
Officially, the parent company is now called X Corp. The app itself, the one you download and scroll through, is simply named X.
What Changed When Twitter Became X
The rebrand was not just a new logo. Several things changed at once, and some of them confused long term users.
- The bird logo was replaced with the X symbol.
- The web address moved from twitter.com to x.com.
- Tweets were renamed posts.
- Retweets became reposts.
- The term tweeting was dropped in official communication, replaced by posting.
Despite the rename, a lot of the core experience stayed the same. You still scroll a timeline, you still reply to other users, you still follow accounts you are interested in. The bones of the platform did not change overnight, even though the branding did.
Does Twitter.com Still Work
Yes, old twitter.com links still redirect to X. If you type twitter.com into your browser, or click an old shared link from years ago, it will take you to x.com without any extra steps needed on your part.
This matters if you have old bookmarks, old business cards, or old email signatures with a twitter.com link on them. You do not need to update anything for the redirect to work, though it is worth updating your own materials over time so they look current.
I would not panic about broken links because of the name change. The redirect has been stable since the switch happened, and there is no indication that it will stop working.
Is Twitter The App Still On App Stores
No, the app itself has been renamed. If you search Twitter in the App Store or Google Play, you will usually be pointed to X, since that is the current name of the listing.
If you already had the Twitter app installed before the rebrand, it would have updated automatically to X over time, with the new logo and new name appearing on your home screen without you reinstalling anything.
If you are setting up a new phone and looking for the app, search for X rather than Twitter to find it faster.
What Do People Call Posts On X Now
Officially, a post on X is called a post, not a tweet. This is the terminology used in the app itself, in settings menus, and in official company communication.
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In practice, plenty of people still say tweet out of habit, and you will see it used casually in conversation and even in some media coverage. There is no rule stopping anyone from using the old word, it is just not the official term any more.
If you are writing content for a business account, it is worth using the term post to match the current branding, especially if you are writing anything formal like a blog post, press release, or marketing copy.
Should You Still Call It Twitter In Your Own Writing
This comes down to context. If you are writing something formal, a marketing document, a report, or a client facing piece of content, it is worth using the correct current name, X, and mentioning formerly Twitter once so readers are not confused.
If you are chatting casually with friends or clients, calling it Twitter is still widely understood and nobody will pull you up on it. Plenty of people, myself included at times, slip back into the old name because it was used for so long.
For search purposes, if you run a business and write content, it helps to mention both names somewhere in your copy, since people search using both terms depending on how up to date they are with the change.
What This Means If You Run A Business Account
If you manage a business page on the platform, there are a few practical things worth checking after the rebrand, even though it happened a while ago now.
- Update any marketing materials that still say Twitter to say X instead.
- Check that your bio and any pinned posts reflect the current name.
- Update social icons on your website if they still show the old bird logo.
- Make sure any automated tools or scheduling software you use are set up for X rather than the old Twitter branding.
None of this is urgent, since old links still redirect fine, but it does look more current and professional if your own branding matches what the platform is called today.
I would not invent new rules or features beyond what I have covered here. If you are unsure whether a specific feature exists on X, it is worth checking directly in the app rather than assuming, since the platform has changed in ways that are not always obvious from the outside.
Frequently asked questions
What is Twitter called now?
Twitter is now called X. Elon Musk rebranded the platform in July 2023, replacing the bird logo with an X symbol and moving the website from twitter.com to x.com, though old links still redirect.
Why did Twitter change its name to X?
Elon Musk wanted to turn the platform into a broader app covering messaging, payments, and more, similar to apps popular in China. The letter X is a theme he has used before, including in earlier companies and his son's name.
Do old Twitter links still work?
Yes, twitter.com links still redirect to x.com automatically. You do not need to change anything for this to happen, though updating your own bookmarks and materials over time is sensible.
What are tweets called now?
Tweets are now officially called posts, and retweets are called reposts. Many people still say tweet casually out of habit, which is fine, but the official terminology used within the app itself is post.
More X and Twitter fixes: the X help guide.
