You’re fed up with how much your dog sheds and decide it’s time to buy a new vacuum cleaner.
While scrolling through your favourite websites in the morning, you notice a flashy banner ad for Vacuum Cleaner 2.0, the latest in vacuum technology, or so they claim… The bright colours, poorly designed layout and bold text of the advertisement makes you weary to click through.
What if it’s spam? What if I click on it and a virus takes over my computer?
All legitimate thoughts.
Now, instead of clicking that pesky banner ad or pop-up that obnoxiously follows you wherever you browse, you decide to do your own research. You type in “best vacuum cleaners for pet hair” into Google and scroll through the results.
Already on page one of your search engine results, you see a variety of relevant articles including:
“The Top 10 Pet Hair Vacuum Cleaners for 2020”
“What Pet Owners Should Look For in a Vacuum Cleaner”
“Vacuum Cleaner 2.0 Full Review: How It Did On Pet Hair”
So, you click through and start reading all the valuable information, tailored specifically to what you were looking for. And, not surprisingly, you find a vacuum cleaner that piques your interest. 2 clicks later, the vacuum cleaner is in your shopping cart, you complete checkout and wait for your package to arrive in the mail.
This is exactly how your customers do their shopping as well.
Instead of spending thousands on online advertising budgets that don’t convert, you need to shift your focus to content marketing. Meeting your customers where they want to be met is the most effective marketing tactic that’s proven to increase conversions and lead to more sales.
Yes, there’s more work involved in content marketing than online advertising. But, that’s where I come in. Contact me to find out more about how targeted content creation will maximize your lead generation and increase your sales.
If you think content creation isn’t that important, think again. Give the people what they want and you’ll be surprised at just how great the results will be.