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Using Sales Route Planner Technology to Grow Your Business

Route planning software helps businesses with their day-to-day tasks. It is an essential tool for anyone in the field of sales. Sales teams need to know where they are going, how long it will take them to reach their destination, and whether or not they’ll be back before the end of the day. Route planning software can help with all these things, but there are some considerations to take into account when using it. Here is why route planning software is important for your business and helps you understand what you should look for in a good program.

The importance of route planning

Sales teams need to know where they are going to their next customer. This is an important task because it helps you to track which sales reps are reaching your customer and it also helps you to manage your team’s time.

When using a sales route planner, you’ll need to enter the customers that you need to contact and the location that they’re located in. As such, route planning will give you a better idea of the success that you are having with your salespeople. It will also give you a sense of which areas need the most work.

Considerations for route planning

Route planning software is based on the classic concept of logical steps. This refers to a sequence of interactions with customers where a good and efficient route is followed for each interaction. Using an efficient route means you reduce the amount of time taken to complete the journey, and it also means customers will have a better experience with you. The software provides you with a report of the data you have entered to determine a route and it also includes information about where your customers are based, which you can check when planning your journey.

As well as building routes, you also need to ensure you choose the right routes. By selecting the routes which will help you reach your destination, you also be able to better help your customers.

Choose route planning software that is seamless with your business needs

There are some advantages to using an online sales route planner rather than the traditional paper route planner. Online sales route planners are easier to use, they’re less expensive, and there is less risk of loss of sales.

Making sales is about knowing where the customers are, what their needs are, and what they want. If you don’t know where your customers are, you can’t reach them. Route planning software helps you to figure out where your customers are and where they need to go. If your customers are in a business district, you can plan your sales route and then use the mapping function to pinpoint your next sales stop.

Understanding how you will make sales can be difficult if you don’t have any visibility into where your customers are and how long it will take you to reach them.

Choose route planning software that is easy to use

The best route planning software should be easy to use. Sales teams like to use tools that they are familiar with. They should know exactly where they’re going and how long it will take them to get there. 

Efficient sales routes are best for speeding up sales. A route planner that tells you where you will have to travel to and from start and finish should also be very efficient. Your routes should be an easy-to-follow pattern and be fast enough that you can get back to customers before they start to ask about the delays


The main advantage of route planning software is the ease of use it offers to companies. With a great program, you won’t have to spend time researching which app to use. The setup should be easier to use and the data should easily be able to be altered as needed. Ultimately, a good sales route planner should offer an easy set of options that can be easily customized.

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About Lilach Bullock

Hi, I’m Lilach, a serial entrepreneur! I’ve spent the last 2 decades starting, building, running, and selling businesses in a range of niches. I’ve also used all that knowledge to help hundreds of business owners level up and scale their businesses beyond their beliefs and expectations.

I’ve written content for authority publications like Forbes, Huffington Post, Inc, Twitter, Social Media Examiner and 100’s other publications and my proudest achievement, won a Global Women Champions Award for outstanding contributions and leadership in business.

My biggest passion is sharing knowledge and actionable information with other business owners. I created this website to share my favorite tools, resources, events, tips, and tricks with entrepreneurs, solopreneurs, small business owners, and startups. Digital marketing knowledge should be accessible to all, so browse through and feel free to get in touch if you can’t find what you’re looking for!


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