Video is the most consumed media today. People visit their social media handles to consume hours of video content. Around 55% of the people watch at least one video a day, and 78% watch at least 1 video a week. That is the kind of reach videos can give your company, its products, or services.

You need to invest in video marketing to create video content that helps you in boosting your sales. Video marketing opens the avenue of using videos differently and grabbing the audience’s attention. Video is the present and the future of digital marketing, and now is the right time you should start your video marketing journey.

Awareness of the products and services is an important aspect of every business. However, the final sales take precedence over everything else. Videos help you bridge the gap between the awareness and the conversion phase. This guide will help you with some innovative ways to deploy videos to increase your sales.

Importance of Videos in Sales

Videos play a very important role in conversions and sales. However, several businesses have still not realized the potential of videos and have still not included videos in their digital marketing strategy. Videos grab attention instantly and help the customers make a purchase decision.

While there are different ways of conveying messages, videos do the job better than all the other content forms. Several studies have shown how videos have facilitated conversions. According to a recent study, your conversion rate improves by 80% if you include a video on your product pages. Also, the engagement on your website and the awareness of your product increases if the content you create is shareable. Videos are highly shareable, and hence, it gives you the reach you desire.

Boost Sales with Videos

You can use videos to increase your sales in several ways. Many businesses are using videos to make their consumers aware of their offerings. However, trying innovative video formats would help stand out from the crowd.

Also, well-edited videos receive better engagement as compared to unedited videos. Use tools to edit a video online and maximize your engagement and conversion rate.

Let’s have a look at some creative ways in which you can use videos:

1. Product Videos

When you launch a new product, there is much ambiguity around it. As a marketer, it is important to bust the myths surrounding your product and represent the features that best describe it. Therefore, you can create product videos to build excitement around your product.

A product video shows all the features of the product. It also shows how the product looks when it is brought to use. You can create and edit a product video using online video editing software. Once the video is edited, you can add it to your product page. You can also share the video on all your social media channels to create a buzz around it. Product videos have a positive impact on the rate of conversions. If a consumer is confused about buying your product, they can easily check the video on the product page.

Product videos are very easy to curate. You need the product, its images, and a good setup where you can show the product in action. Once you have the video ready, try to include a CTA along with your video for better conversions. Product videos can also help you with pay-per-click advertising and driving unique visitors to your website.

2. How-to Videos

People are always looking for solutions online. You can help them by creating how-to videos as one of the solution providers. Suppose you sell gardening cans; you can create videos around gardening, like tips for effective gardening, watering plants, adding manure to the plants, etc.

How-to videos are ranked higher as compared to other videos. Hence, the searchability of your videos will increase. You can use how-to videos to show your consumers the usability of your products. You can also include the intricacies of the product in the how-to videos so that they don’t have to search for additional resources. Make sure to highlight the benefits of your product in these videos.

How-to videos are a must-have for your digital marketing strategy. It not only helps you boost conversions but it also reduces the number of product-related queries drastically. You can launch a how-to series on your YouTube channel if you have multiple products in your portfolio. You can edit the videos by adding callouts and features of the product in text. You can search for a free online video editor to edit your videos without hassle.

3. Video Testimonials

Testimonials are a great way to build trust for your product and company. According to a report by Nielsen, 92% of consumers check out a customer testimonial before buying a product online. However, adding testimonials as text quotes on your website will not do the trick. You should try using video testimonials instead. Testimonials act as social proof that you deliver the things you claim on your website or your social media handles.

You can invite some of your loyal customers to record a video testimonial. You can then use online video editing software to make the testimonial visually appealing. People avoid giving video testimonials as they take a lot of time. You can incentivize them by giving them a voucher or a discount on their next purchase. Your potential customers want to hear about the product from people like them. You can use this to your advantage and create testimonials that create a buzz for your products.

You must invite someone for a video testimonial if they have used your product in the past and are still using it. This way, you will ensure that the testimonials are authentic. You should take permission from that particular customer before posting their video testimonial on your social media handles or your website.

4. Brand Stories

Brand stories are inspirational, and you can build the entire storyline to attract the attention of your viewers. There are some brands like Nike that are using brand stories to their great advantage. Brand stories give you an avenue to show the human side of your business. You can create a story that showcases the brand values and how you serve your customers.

You can include the company’s history and the story behind its formation. You can also include the company’s vision and how far you have come. A good brand story should be a high-resolution video highlighting your business’s best aspects. You must use these videos to convey that your brand is beyond money. You can add a CTA at the end and redirect the viewers to your website.

Conclusion 

Videos are a great tool to improve your online presence and boost sales. However, you must understand your customers’ requirements before deciding what to post. Choosing the right video format can seem like a task, but if you conduct proper research and invest in social listening, you can curate the perfect video for your viewers.

However, your job does not end after posting the video. Make sure you track the performance of the videos and take necessary corrective measures.