Today, nine out of ten start-ups will fail within their first year of business. Whilst starting your own small business might be a risky venture, it can also be an investment that pays off massively. Knowing how to grab the attention of your target audience, gain their trust, and build a loyal customer base can help you ensure that your start-up is the one in ten that succeeds. Standing out and making a good impression online is more important than ever for small businesses today. From your website to your social profiles, here are some top tips for leaving a great impression on your website visitors.
7 Tips for Leaving a Great Impression on Your Website Visitors
Tip #1. Hire a Professional Design Agency:
Although it may be tempting to try and save some money by doing it yourself, if you’re not a professional web or graphic designer, it might be a better idea to leave this important job to the professionals. Instead, delegate the task to a professional web design agency such as Pelling. These web designers who are based out in Farnham employ graphic designers and branding experts to help you get the most from your visual brand – agencies like this are useful, as they also offer web design services. This could be useful if the rebranding has made your old website look less consistent with the rest of your brand. This will give your website a sleeker, more professional finish, which will help to instil more confidence in your brand, products, and services.
Tip #2. Produce Great Content:
It’s not just how your website looks and runs that’s important to your guests – the content that they consume when visiting goes a long way in producing a great impression. Today’s customers don’t just want ease and convenience when they purchase products online – they’re also looking for brands that are highly knowledgeable about their industry and able to provide them with solutions to problems and answers to questions. Take the time to get to know and research your target audience to ensure that you’re providing them with the kind of content that they want.
Tip #3. Link Up:
It’s a very simple step, but, making sure that everything on your website is correctly linked up to your social media profiles and other web presences can make a huge difference when it comes to making a professional impression. Sometimes, all it takes is something as simple as a broken link (which you can learn about at Wordstream) to bring down the user experience drastically. Ensure that your website is set up to provide visitors with quick, easy access to anywhere else that your brand can be found online.
Tip #4. Make Getting Around Easy:
When it comes to making a good impression with your business website, bear in mind that ease of use and navigation is one of the biggest demands from web users today. So much so that it’s not uncommon for users to simply leave websites and find somewhere else if they’re unable to find what they need quickly. When it comes to your web design, it’s not just the visual layout that matters, but also the convenience that it provides. A simple, easy-to-use navigation system with a search bar is a must for any website hoping to provide the best user experience.
Tip #5. Respond Quickly:
Today, one of the key ingredients of a highly successful website is a communication system that allows your customers to get in touch and get answers to their questions straight away and at any time of the day. For example, you may want to use a web chat service (the best software has been reviewed on Capterra) set up on your website, or social media direct messaging to keep in touch with your customers and stay up to date with everything that they want to know about your brand. A fast response time can earn your brand huge points for customer service and will quickly boost your reputation.
Tip #6. Be Consistent:
When it comes to providing an aesthetically pleasing website to your guests, the easiest way to achieve this is by promoting complete consistency throughout. Have the same graphic designer work on every aspect of your visual branding; this will help to create a natural ‘flow’ and consistency when it comes to your logo, colours, and other components of your brand online.
A good branding agency will be able to work with you over the long term to come up with a visual consistency that works for you. Having the same logo, fonts, colours and designs for all online and offline communications gives off a professional impression and makes it easier for customers to recognise your brand.
Tip #7. Consider Functionality:
It can be all too easy to get carried away with considering what your visitors see when they visit your website, rather than how they use the website and the functions that it serves. There’s no use having a stunning, professionally designed website if none of the pages will load, for example. Make sure that your site is tested regularly to ensure quick page loading speed and check that everything is working as it should.
If these tips were helpful, let us know in the comments – and here’s to leaving a better impression on your website visitors!