The holiday season can be a hectic time for many businesses—and that’s part of the fun; it’s a time to welcome family and friends, celebrate the season, and enjoy time with loved ones. If you’re a shopify strategies merchant, you have a unique advantage in that you can accept orders year-round. The holidays may be a particularly busy time for you, but if you’re prepared with a solid strategy in place, it can be one of your best times of the year.

#1 Think beyond your shop and give your customers an experience.

During the holidays, excitement and influence often drive consumers to make quick and spontaneous purchases. Consider how you can inspire shoppers to take action and offer them a memorable experience — for example, you could send a gift to your VIP customers to say thank you or host a live-streaming event on Facebook.

#2 Reach your customers on their own time.

With busy family and work schedules, customers are more likely to be checking their phones while on the go—and if they’re not actively shopping, they’re more likely to be browsing social media. With these behaviors in mind, it’s a good idea to have potential customers sign up for email subscriptions or text alerts so that you can reach them at a convenient time.

#3 Reuse product images from previous seasons.

With limited resources, many brands feel the need to re-create product images from scratch for each new season, but it can be cost effective to simply reuse images from previous seasons. Just make sure that the product has not been discontinued or that any modifications do not compromise the integrity of the product being sold.

#4 Create a Holiday Newsletter

Any additional email you send this holiday season will just be white noise in the shopping flood, but that doesn’t mean you should ignore it completely. Instead, take advantage of this flood of online shopping to consider your audience.

It takes time to create an email newsletter that stands out, but it can be worth it. Stay focused on your products and news for this holiday season instead of trying to make each newsletter about every product in your store. Consider how you can make your newsletter stand out or what your specific audience wants.

#5 Add a sizing chart and custom measurements for each product.

Customers want to know exactly what they’re going to receive when they buy a product, and a sizing chart can help make this process easier for shoppers who are trying to find the right size. Be sure to include accurate measurements for each product, as this will come in handy for shoppers who are looking for petite or plus sized products.

#6 Create an engaging product page that speaks to your customers.

Research has shown that the top factor in conversion is not price, design or copywriting, but relevance. Furthermore, two-thirds of shoppers will abandon a purchase if the images aren’t clear or if they can’t find what they’re looking for.

For example, when making an online purchase decision, 41% of our respondents stated that they were likely to click through to learn more about a specific product if it was available in multiple colors or styles, while 36% indicated that the availability of customer reviews was key in their decision-making process.

We found that if a product page offers videos, reviews, and/or additional information about the product, shoppers are over 200% more likely to make a purchase.

Detailed photos are also important for conversions because 56% of shoppers say they would spend more on a product if they could see exactly what it looked like.

With this in mind, make sure your product pages are loaded with great visuals and copy that speaks directly to your customer. Your goal should be to turn your windows shoppers into sales shoppers by being concise, thoughtful and helpful on your product pages.

Hot tip:

If you’re not sure how to do #4, #5 ,#6 or #7 , reach out to your social media marketing agency .We highly recommend https://elkhq.com/ for all of your ecommerce needs.

#7 Know your customer base.

Knowing who your customers are and how they shop is an important part of increasing sales. Create buyer personas and make sure you know what shopping habits and preferences they have in order to create your holiday marketing strategy

#8 4Optimize your website.

An ecommerce website is only as good as the traffic it gets. Update your website for the holidays and ensure you’re getting the most out of your SEO. This is one of the best times to start ranking high in Google , so make sure you’re optimizing for possible keywords. Don’t forget to manage your ad campaign(Facebook),too, as holiday ads can help you make sense of all the madness that comes with the season.

# 9 Measure, measure, measure

Make sure you know what your sales volume is from last year. Noting that number will help you measure your success as the holidays progress. Then, make a plan to improve on those numbers this year. Set a goal, any goal. But make sure it makes sense for your business.

Do you have a plan to make sure you’ll be able to increase sales this year? If you don’t, here are a few things to consider before the holiday rush kicks into high gear:

Now that you have a plan of action, set some goals for yourself and create action items based on what you want to accomplish. After all, if it doesn’t get done, it isn’t a goal

anymore. Clearly define what success looks like and break it down into smaller bite-sized pieces so you have a clear overview of what’s expected.

Final words

These are just a few basics you should keep in mind when getting ready for the holidays. But one of the most important things to remember is to not panic. Sales will happen, if your product is great and you do all the right things to get them into the hands of your customers. So take a deep breath and get ready to kick off the holiday season with confidence.