Engaging content sits at the heart of every successful digital marketing campaign. Whether you are trying to promote a business, gain exposure for your services as a professional, or boost your online presence in general, a good and compelling set of content is always what you need.
Fortunately, good content is actually everywhere. It can be about anything, including simple things such as your personal journeys and behind-the-scene updates of the product development. You just have to know how to turn those simple moments or ideas into engaging content.
How to Turn Everything into Engaging Content
Create a Story
Stories are created, not found. You may be able to find ideas behind your stories, but the stories themselves need to be crafted for them to be effective. Turning your pursuit for a higher degree into a series of content pieces that the audience will love makes a good example.
You already know that you want to pursue a higher degree, let’s say in healthcare administration. Conveying that idea as it is will not attract an audience. Turning the same idea into a story that viewers can actually follow, on the other hand, works really well.
You can start the story from your interest in the healthcare industry and how rapidly it is growing. Continue by looking into the masters in healthcare administration job outlook, just so the audience is right there with you, wondering about the future.
The rest is easy from there. You already have the audience interested in more stories, so you can talk about the healthcare administration program in Boston College, for example, why you are attracted to this top university, and other steps in your journey towards earning the degree with ease.
Keep the Audience Wanting More
Content creation is a bit of a balancing act. You want to provide the audience with valuable information, but you also want to keep them longing for more. Finding that balance is how you make even the simplest content very engaging.
There is no easy way to find that balance, but you can always put yourself in the audience’s shoes. Provide sufficient information and insights, and then end the content with a point that leaves the audience wanting more.
Using the previous example, you can talk about how you compared universities and healthcare administration programs but end the story before you reach a decision. The audience will be waiting for the next part of the story, where you decide to enroll at your chosen college.
Make It Actionable
The last thing you want to do when turning simple ideas into engaging content is adding actionable points and a strong call to action. This is the perfect combination for inciting more responses from the viewers.
Rather than delivering information as it is, you can add examples and other elements that make the same information more relatable. You want to use your own pursuit for whatever goals you may have as an example for others to follow.
With these three tips in mind, there is no idea that you cannot turn into a compelling story. Start exploring the simple ideas around you and begin creating the best content for your audience right away.