You are probably an authority in your area, but are you an established brand in the digital market? You keep seeing your competitors’ articles everywhere online – they keep dominating search results. The secret is that your competitors have established themselves in the digital market. They are doing something you are not doing – they have a content marketing strategy that enables them to get their educational materials in front of their potential clients online.
Content marketing is crucial, not just for law firms but in all industries. If properly done, it is an effective way to build a brand, attract new clients, and earn more profits. Content marketing generates up to three times as many leads as other outbound marketing efforts. And what’s more, content marketing is way cheaper compared to outbound marketing efforts.
But with so many law firms creating new content every day, how do you make sure potential clients choose to read your content over other law firms’ content? Here’s how.
Define your goal and content marketing strategy
What is your goal for the next year? Most firms want to maintain or increase revenue. But how will you achieve that? Do you want to offer an entirely new service or increase your client base? Or maybe you want to grow your trusts/will groups? It doesn’t matter what your goal is; content marketing can help.
A good marketing strategy should include key objectives, target market, type of content, promotion plan, publishing schedule, and the metrics to measure the results. Check out https://goblackfin.com/ to learn more about law firm content marketing strategies.
Know your target audience
Who are you targeting? What legal issues and topics are they interested in? What legal problems, pain points, and challenges are they facing? Knowing your target audience well helps you create content that is appealing to them. It also helps you to publish your content where it will actually reach your target audience.
You don’t have to be an SEO specialist, but basic understanding of SEO will help you to write an article properly. Some of the things you should know about include:
- Title tags
- Meta description
- Link building
- Content length
Make your content readable
Creating content that is not readable is a common mistake for law firms. They fail to format their blogs or articles adequately. Readable blogs or articles should have clear headings, subheadings, and bullets points. They help to break up the text, making it easier to digest.
Use videos and photos
By nature, a lot of people are visual learners, and breaking up your text with videos and photos is important. Using custom graphics, infographics, videos, and photos to complement your content helps to keep the readers engaged with your site.
Creating a solid content marketing plan is an effective way to reach potential clients and grow your law firm. The above five content marketing tips will help you to market your law firm effectively.