Are you scheduling your social media content? You’re probably finding yourself having to spend too much time every day on social media, posting updates and engaging – so, why not get a scheduling tool to help you become more productive and efficient? Read on for the 10 best time saving scheduling tools you need to have.
Social media scheduling doesn’t have to be spammy – rather, it can be a great tool for you to not only save time and be more productive and efficient, but also a way to get better results from social media: a bigger reach of your target audience, more traffic to your blog or website, more engagement from your followers and much more. But, don’t forget to also genuinely engage – it’s not just about broadcasting, but also about making a genuine connection with other users.
I’m starting with Agorapulse, as this is the one tool I use most often. It’s a social media management tool, and you can use it to publish and schedule content to Twitter, Facebook, LinkedIn, Google+ and Instagram.
They also have an editorial calendar where you can view all of your upcoming updates and schedule more if there are any days missing any content. Another cool feature is that you can add evergreen content to be re-published regularly, and you can set the exact times when you want it to go out.
Among other features, you can also use Agorapulse to monitor your social media, keep track of your fans and followers and check your social media analytics.The best time saving #socialmedia scheduling tools: @agorapulse via @lilachbullockClick To Tweet
ContentCal is not just a social media scheduling tool – it’s also a very powerful planning tool, especially for those who work as part of a team (whether you’re an agency or a brand).
Use it to assign specific roles to your team and create social media workflows; then, simply start using the social media calendar to plan and schedule all of your social media updates. As you can see in the above screenshot, the calendar covers all of your social profiles to give you a more holistic view of your social media schedule. What’s more, you can colour code and tag your updates to make things as easy as possible to organize and plan.
And, of course, you can schedule your updates – and even repeat schedule them, to save even more time; plus, you have access to all kinds of useful time-saving features for social media management, such as a built-in emoji picker, automatic video and image compression, and saved hashtags, among other features.
Even though ContentCal is primarily a social media planning and scheduling tool, they are constantly adding up useful new features; one of the recent big ones is the new and improved Analytics which let you examine your social media success and understand what works and what doesn’t.
Postplanner is a useful tool, as you can not only use it to publish and schedule content, but you can also use it to find, share and schedule to be shared other’s people’s content, as well.
Postplanner gives you recommended feeds based on the industry you’re in and your interests and you can also perform searches to find awesome content that would provide value to your audience. Once you find this content, you can save it in your personal library to be published later.
You can also schedule your own social media content. Simply create a plan for each of your social media accounts, and PostPlanner will automatically publish them and re-publish your most popular posts, at the perfect posting times, as per their algorithm.
At the moment, Instagram works with Facebook, Twitter and Pinterest, with Instagram, Google+ and LinkedIn to come soon.The best time saving #socialmedia scheduling tools: @PostPlanner via @lilachbullockClick To Tweet
I can’t talk social media scheduling and not mention Buffer.
Buffer is a tool exclusively designed to help you publish and schedule all of your social media updates from one place.
You can use it to post to multiple social networks, namely, Twitter, Facebook, LinkedIn, Instagram, Google+ and Pinterest.
What’s really cool is that you can also use their image creator, Pablo, to create beautiful images for multiple social networks (Twitter, Facebook, Instagram, Pinterest), with the ideal size and format for each one.The best time saving #socialmedia scheduling tools: @BufferApp via @lilachbullockClick To Tweet
CoSchedule’s biggest appeal is that it provides an editorial calendar for all your digital marketing needs: blog content, social media, etc.
But, you can also handle your social media planning and execution directly within CoSchedule. You can schedule all of your social media updates in bulk and use ‘Best time scheduling’ to make sure your updates are scheduled at most opportune times, or “requeue” to have your best, evergreen content re-published regularly, automatically. They also provide a Chrome extension which you can use to gather, publish or schedule any of the content you like while online.The best time saving #socialmedia scheduling tools: @CoSchedule via @lilachbullockClick To Tweet
Latergram is a social media marketing platform designed specifically for Instagram – and perfect for those of you who use a lot of Instagram.
You can add photos and videos to your media library and organize them with labels, and by separating them into groups.
There’s also a content calendar which you can use to start adding all of those images and videos to be published.The best time saving #socialmedia scheduling tools: @LaterMedia via @lilachbullockClick To Tweet
Viralwoot is a scheduling tool for Pinterest users. Use their Pin Scheduler to automate your pins and to schedule pins in bulk. You can also use their free Chrome extension to schedule pins from when you’re around the web.
That’s not all you get, though – there are also tools to help you promote your Pins, a content manager, influencer management tools and Pinterest analytics.The best time saving #socialmedia scheduling tools: @ViralWoot via @lilachbullockClick To Tweet
With Everypost, you can curate visual content to be published on your social media profiles, as well as publish and schedule updates for Twitter, Facebook, Google+, Tumblr and Pinterest.
Everypost lets you customize your post scheduling and to delete any previously scheduled posts that you want out. In terms of other features, you also get analytics for your social profiles, you can collaborate with other team members and you can customize curated posts before you publish them.The best time saving #socialmedia scheduling tools: @EveryPost via @lilachbullockClick To Tweet
There are tools for scheduling updates at the times you want, or you can choose to add your updates to a queue and have them go out regularly, at the right hours, as based on their algorithm. Alternatively, you can also set your own days and times for when you want your content to go out.
Other cool features include analytics, team collaboration, automatic watermarks for your visual updates and a built-in content recommendation system.The best time saving #socialmedia scheduling tools: @Postfity via @lilachbullockClick To Tweet
Postcron is a social media scheduling tool for some of the top social networks, Facebook, Twitter, LinkedIn, Google+, Pinterest and Instagram. You can easily schedule updates, and you also have the option to bulk upload as many as 1000 posts, pins or tweets at once and then automate your scheduling in just minutes.
One of Postcron’s coolest features is their tool for recommending content that will automatically generate Twitter posts for you in seconds.
Just like with Postify, the tool will also add a watermark to your images automatically to protect your work.The best time saving #socialmedia scheduling tools: @postcron via @lilachbullockClick To Tweet
Scheduling your social media updates, when done right, can be extremely beneficial, and not just a tool for helping you save more time. It can help improve your traffic, your engagement and generally help you get better results for your social media marketing.
Are you scheduling updates for your social accounts? Which social networks do you schedule to? And which tools do you use most often? Let me know in your comments and please share:)
Highly regarded on the world speaker circuit, Lilach has graced Forbes and Number 10 Downing Street. She’s a hugely connected and highly influential entrepreneur. Listed in Forbes as one of the top 20 women social media power influencers and was crowned the Social Influencer of Europe by Oracle. She is listed as the number one Influencer in the UK by Career Experts and is a recipient for a Global Women Champions Award for her outstanding contribution and leadership in business.