Turning people who click on your Meta ads into paying customers can be difficult. The good news is that you can increase your success rates with the right tools and strategy. 

That’s where conversion leads performance goal comes in. This optimizing option helps you channel your marketing budget toward people who are more likely to do what you want them to, like filling out a form or making a purchase.

Another tool is the conversions API for CRM. It helps you boost your marketing by creating a connection between your data technology stack and Meta. This gives you more detailed data, so you can help improve your campaign performance even more.

In this article, we’ll take a look at how conversion leads performance goal can boost your lead generation. In addition, we’ll review some simple tips that help improve your Meta advertising strategy for landing more conversions.

Understanding the basics of lead generation on Meta

Lead generation with Meta ads is about attracting the right audience and getting them to share their contact info. And your role as an advertiser is to create targeted ads that catch their eye.

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Once they click on your ad, they’re sent to a page where they can sign up or leave details. Luckily, Meta offers several tools that help you target the right people and track results for turning more users into leads and customers. Among these are custom audiences, conversion leads performance goal, and the Conversions API.

Facebook ads conversion vs. lead generation

If you think running ads is ultimately about sales, you are not completely wrong. But Meta advertising is a bit more sophisticated than that. When you compare Facebook lead generation ads and conversion ads, the main difference is about the action you want the user to take.

Lead generation ads are designed to collect lead data. On the other hand, conversion ads focus on getting users to do something specific. This could be clicking on a link, buying a product, or even watching a video.

If you need customer info, choose lead generation ads. But if you want users to take a specific action, a conversion ad works best. Another difference is the types of ads you can create.

When comparing Facebook lead generation ads and conversion ads, you should know that both offer plenty of creative ways to engage your audience. Lead ads use instant forms right within engaging formats like images, videos, and carousels. This makes it easy to collect customer information without making people leave Facebook.

Conversion ads, on the other hand, aim to get people to take specific actions on your website. They also support various creative formats.

The object you use for your campaign makes all the difference. For instance, the Conversions leads performance goal is an objective that optimizes your lead ads (those instant forms) to attract higher-quality leads. Choosing the right objective allows you to guide your Meta ads toward your final target without sacrificing any of the creative elements of your ads.

All-around, Meta’s lead generation tools are robust. A recent study even showed that Meta’s instant forms can lower the cost per qualified lead by 20% compared to website forms. These features have made it easier for advertisers to focus on the best user profiles at a comparatively lower cost.

The connection between lead generation and conversion leads performance goal

Conversion leads performance goal complements lead generation in a straightforward way: it helps boost the effectiveness of your lead generation efforts, especially in terms of audience targeting. The more accurate your targeting is, the higher your conversion rates will be.

Conversion leads performance goal focuses on optimizing your ads so more people take the action you want (aka, conversion). All you have to do is choose this goal for your existing Meta lead ad campaign. 

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However, there’s one last thing you need to do before making your lead generation more powerful and efficient with conversion leads performance goal.

And that’s implementing the Conversions API for CRM.

Importance of using Conversions API for CRM

Using the Conversions API with your CRM is important because it helps you get better insights about your customers. How does it do that? It provides accurate information about what they want, like, and do. Instead of guessing, you get real data that helps you optimize your marketing campaigns. 

When you use Conversions API with the Meta Pixel, you get an even clearer view of your customers’ actions. The pixel is simple to use and gathers basic data, but the Conversions API collects more detailed information. Together, they help Meta’s algorithms target your ads more effectively, lowering your costs and boosting your return on ad spend (ROAS).

This valuable data can be sent back to your CRM or other tools you use to manage customer data. In turn, this helps you track your campaign’s success at every stage of the sales funnel. 

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You can also use this data to adjust your ad spending in real-time and get better results from the same campaign. While setting it up may take a bit of effort, the benefits of better data and smarter advertising decisions are worth it. The best approach is to create a system where data flows automatically between Meta and your other platforms.

If you’re already using the Conversions API to track web traffic, it’s important to know that uploading lead data from your CRM requires a separate integration. This is because the data and required parameters for CRM leads are different from web events. 

By setting up this additional integration, you can use the conversion leads performance goal. This will help you generate higher-quality leads, especially for your lead ads. 

Why implement Conversions API for CRM when using lead ads 

Need more reasons to use the Conversions API for CRM? 

Once it’s set up, it will help you better track and optimize your leads and conversions. It allows you to create campaigns that respond to your business goals rather than just marketing targets. 

This improves conversion rates and return on ad spend (ROAS), and reduces your cost per acquisition (CPA). Automating the process makes it even easier to manage your spending.

If you’re running lead ads, using the Conversions API for CRM is a must. To get people to actually convert on your main offer, you need multiple interactions with them. You’ll also need a funnel to move them from one step to the next. 

Many marketers skip using Facebook funnels because they seem too complicated. With proper setup, however, they can make a big difference in your ad performance results.

How to connect your data with Conversions API for CRM

There are two main ways to connect your data to the Conversions API for CRM:

1. Manual integration (Spoiler alert: you’ll need a technical team for this one!)

If native integrations are not an option, you may need to export your leads manually from the ad platform and upload them to your CRM. If you have a custom or complex CRM or prefer to use your own developers, you can build your own integration tool. 

However, the time it takes will depend on your developers’ availability and experience level. Keep in mind that manual methods can lead to delays in lead follow-up. And without automation, tracking your lead performance can be really difficult to monitor in real time.

2. Partner integration (No coding required)

Facebook Business Partner providers like LeadsBridge allow you to simplify the process.

To set it up, you’ll need to:

• Go to Events Manager, select your pixel, and click “Settings.”
• Scroll to the Conversions API section and choose a partner under “Set up through a partner integration.”
• Follow the prompts for your partner (e.g., LeadsBridge) to complete the integration.

Setting up conversion leads CRM integration with LeadsBridge

Now, all you have to do is to create an integration process without technical hassle. Here’s a quick overview:

1. Log into your LeadsBridge account. Create one here if you don’t have one. And click “Create new Bridge.”

2. Select your data source (like a CRM) and set Facebook conversion leads as the destination.
3. Connect your accounts (e.g., Salesforce to Facebook).
4. Map the fields between your CRM and Facebook.

5. Save and publish your bridge. Now, your bridge is active!

This setup allows you to automate your Facebook conversion leads performance goal data processes. While saving time, this automated data bridge streamlines your marketing workflows.

Why choose LeadsBridge?

LeadsBridge is a great choice for businesses that want to automate how they manage leads. After setting up using these integrations, you can focus on what really matters: nurturing leads and boosting your conversions. 

That’s the whole point of automation. Having a reliable solution that prevents you from getting hung up on manual work or cluttered data transfers. Below are the top benefits of using LeadsBridge.

Easy CRM and platform integrations

LeadsBridge connects your ad platforms like Meta to CRMs like HubSpot, Salesforce, and others. With over 380+ integrations, it simplifies connecting your marketing tools without needing technical skills.

The platform is user-friendly with easy-to-follow steps for setting up integrations. Even non-tech savvy users can set up bridges in just a few clicks.

Automates lead management

It saves you time by automating lead transfers. This means no more manual uploads or data entry errors. Having taken care of your data management, you’ll be able to focus more on nurturing leads and less on admin tasks.

Better lead nurturing

With automatic syncing, you can immediately start follow-up actions and email sequences in your CRM. And when all leads get nurtured in time, your chances of conversion will also increase.

Custom workflows

You can set up custom workflows, such as routing leads based on their source, filtering by specific criteria, or mapping custom fields to enrich your CRM.

Omnichannel and multichannel marketing

LeadsBridge allows you to create an interconnected data ecosystem. Connecting multiple platforms lets you run campaigns across channels and create a consistent, user-centric customer experience.

Lead performance tracking

Automating your data transfers lets you access up-to-date data. This way, you can monitor how well your campaigns perform, track lead progress, and prioritize high-value leads.

How to learn the top strategies for running effective Meta ads

Looking for ways to create better Meta ad campaigns? 

Reading about the basic how-to’s will not do it for you. You’ll need to learn about the tools and best practices and how to implement them. 

The upcoming webinar hosted by LeadsBridge and Meta is a great opportunity for you to learn about the top performing strategies for running effective Meta ads. This webinar will introduce LeadsBridge’s new Performance Booster; a solution designed to automatically optimize your lead ads on Facebook and Instagram.

Is this webinar for you?

This webinar is perfect for both experienced marketers and newcomers to Meta advertising. All the insider tips you could hope for, in addition to the chance to dive deeper into these strategies during a live Q&A session.

You’ll also learn how to:

• Boost ad performance using the Performance Booster to enhance the effectiveness of Meta ads.
• Streamline your ad optimization with automation, making complex strategies easy to implement.
• Generate higher-quality leads and improve ROI without increasing your ad spend. This will drive a 44% increase in quality lead conversions.
• Reduce your cost per lead (CPL) by up to 15% while improving the cost per quality lead.

And where does this data come from? 

The results are based on A/B tests with 273 advertisers globally (Jan 11-28, 2024), comparing lead ads using instant forms vs. CRM integration via Meta’s Conversion API.

Register now for free and take your Meta ads to the next level!

Takeaways

Meta uses information about your customers to show your ad to people who are most like your target audience. With machine learning, it gets better at predicting who is likely to convert, improving ad delivery over time to boost quality leads.

The conversion leads performance goal is a great tool because it focuses on high-quality leads that are more likely to convert. That’s why many brands value this tool over just having a high volume of leads.

To keep things simple, LeadsBridge’s integrations automatically connect your CRM with Meta. This helps you run strong, high-performing campaigns and optimize them as you go.

Explore all available Facebook conversion lead integrations by LeadsBridge.