2017 is a busy year in content marketing. With more and more businesses investing in it, the market is getting beyond saturated. This means, there’s a big need for more diversified and engaging content – and one way to achieve that, is through interactive content. In this blog post, I’m going to share my favourite 10 tools to help you create interactive content for your website.
What is interactive content – and why would I want it?
Interactive content is content where your audience gets to interact with the content on your website (or social media, etc.). For example, polls, quizzes and games are interactive content.
What makes this type of content great is that it captures readers’ imaginations and makes them want to interact. Well, of course, only so long as you create good content and the subject makes them want to take part.
Here are some of the best tools to help you easily create interactive content on your website:
calculator to show your website visitors how much money they would save by using your product and therefore increase conversions.
SnapApp is an interactive content marketing platform that allows you to create all kinds of cool interactive content. For example, you can use it to create interactive videos and infographics, calculators, quizzes and contests and these are just some of the types of content available. Their drag and drop builder is very easy to use and another useful thing is that you can integrate with all kinds of systems, such as Pardot, HubSpot and SalesForce in order to make the most out of your content and generate more leads.
You can publish your content to various channels, including websites, emails, mobiles and landing pages and they also provide extensive analytics for your interactive content.The top 10 interactive content tools @snap_app via @lilachbullockClick To Tweet
Qzzr, as the name suggests, is a tool for creating online quizzes, easily. They also aim to help businesses by helping them generate leads. For example, after someone takes your quiz, they can be redirected to a targeted offer. You will also be able to capture emails, or, if you want, can even add calls to action, in order to generate more leads for your business.The top 10 interactive content tools @qzzr_ via @lilachbullockClick To Tweet
WebyClip is an amazing tool for those who have an e-commerce shop. It has a lot of awesome features, but the best part is that it helps the customer find the products they want, more easily – and that’s great for businesses, because it means more sales for them.
For example, the Snap & Shop feature uses images of the products your potential customers like online and then looks in your store’s catalogue to see if there are any similar products that would be of interest.
Their image recognition technology lets them figure out colours, shapes, sizes and proportions in order to find the best possible matches for your customers.
Another very cool feature is that you can create videos where users get to participate by clicking on products within the video, seeing related items and more. The tools offered by WebyClip are all designed to not only help you make more sales, but also to make the customer experience more interactive and engaging.The top 10 interactive content tools @webyclip via @lilachbullockClick To Tweet
Guides are some of the most successful types of written content, as they provide lots of value to the reader. With Guides.co, though, you can take things a bit further and create a more interactive, fun to read guide.
Use the guide you’ve already created and add embedded files, images, videos and more to it in order to make it more readable. Your readers will then have to click to go to the next page and they also have the ability to leave comments, ask questions and interact with other users on the platform.
Mapme is a tool that helps you “tell better stories” by using maps, videos, images and words.
You can basically create interactive, 3D maps with images and videos that will help you take your readers and visitors on a fun journey. Users can also add their locations to the map, so they can get more involved in the process.The top 10 interactive content tools @mapmeapp via @lilachbullockClick To Tweet
Apester is a tool for creating all kinds of interactive content, such as personality tests, polls, quizzes and interactive videos.
It’s very easy to use and create interactive content and you can add it to your website in order to improve engagement and even make more conversions.The top 10 interactive content tools @apestermag via @lilachbullockClick To Tweet
Boombox helps you create quizzes, polls and interactive list posts. They offer various options for polls and quizzes, for example you can create checklists, graded quizzes, multi-option polls or this or that polls.
Their interactive lists are also really good, as you can get your readers involved in the process of grading the items in your list.The top 10 interactive content tools @boomboxteam via @lilachbullockClick To Tweet
Ion Interactive offer an impressive list of different types of interactive content. You can use one of their thousands of fully-customizable templates to create anything from interactive infographics and interactive white papers, to contests, quizzes and calculators to get your readers to be more involved and engaged.The top 10 interactive content tools @ioninteractive via @lilachbullockClick To Tweet
Content Tools is a software for creating interactive content with the purpose of engaging users and of generating and capturing leads.
You can use it to create quizzes, contests, interactive maps, interactive calculators, infographics, and much more.
As I mentioned earlier, their content is designed to help you capture more leads; for example, you can add lead capture forms at the end of a quiz, or you can use the interactive
Interactive content offers a great way for businesses and marketers to stand out this year and get more engagement and thankfully, there are lots of great tools to help you create it easily, without any prior design experience. Have you used any interactive content yet on your website? How has it impacted your engagement and conversions? Let me know in your comments and please share if you enjoyed the post:)
Highly regarded on the world speaker circuit, Lilach has graced Forbes and Number 10 Downing Street. She’s a hugely connected and highly influential entrepreneur. Listed in Forbes as one of the top 20 women social media power influencers and was crowned the Social Influencer of Europe by Oracle. She is listed as the number one Influencer in the UK by Career Experts and is a recipient for a Global Women Champions Award for her outstanding contribution and leadership in business.