2017 is a busy year in content marketing. With more and more businesses investing in it, the market is getting beyond saturated. This means, there’s a big need for more diversified and engaging content – and one way to achieve that, is through interactive content.
In this blog post, I’m going to share my favourite 10 tools to help you create interactive content for your website.
What is interactive content – and why would I want it?
Interactive content is a type of content that gets the audience to interact; rather than just watching, reading or listening, interactive content requires active participation from the reader/viewer. An example is the quiz on the DoFasting website. People need to physically choose answers when they go through it. This drives a lot more engagement when compared to blog posts, ebooks, podcasts, and other types of popular content.
What makes this type of content so great is that it captures readers’ imaginations and makes them want to interact. Well, of course, only so long as you create good content and the subject makes them want to take part.
Here are some of the best tools to help you easily create interactive content on your website:
SnapApp is an interactive content marketing platform that allows you to create all kinds of cool interactive content. For example, you can use it to create interactive videos and infographics, calculators, quizzes and contests and these are just some of the types of content available. Their drag and drop builder is very easy to use and another useful thing is that you can integrate with all kinds of systems, such as Pardot, HubSpot and SalesForce in order to make the most out of your content and generate more leads.
You can publish your content to various channels, including websites, emails, mobiles and landing pages and they also provide extensive analytics for your interactive content.The top 10 interactive content tools @snap_app via @lilachbullockClick To Tweet
Qzzr, as the name suggests, is a tool for creating online quizzes, easily. They also aim to help businesses by helping them generate leads. For example, after someone takes your quiz, they can be redirected to a targeted offer. You will also be able to capture emails, or, if you want, can even add calls to action, in order to generate more leads for your business.The top 10 interactive content tools @qzzr_ via @lilachbullockClick To Tweet
Guides are some of the most successful types of written content, as they provide lots of value to the reader. With Guides.co, though, you can take things a bit further and create a more interactive, fun to read guide.
Use the guide you’ve already created and add embedded files, images, videos and more to it in order to make it more readable. Your readers will then have to click to go to the next page and they also have the ability to leave comments, ask questions and interact with other users on the platform.
MapMe is a tool that helps you “tell better stories” by using maps, videos, images and words.
You can basically create interactive, 3D maps with images and videos that will help you take your readers and visitors on a fun journey. Users can also add their locations to the map, so they can get more involved in the process.The top 10 interactive content tools @mapmeapp via @lilachbullockClick To Tweet
Apester is a tool for creating all kinds of interactive content, such as personality tests, polls, quizzes and interactive videos.
It’s very easy to use and create interactive content and you can add it to your website in order to improve engagement and even make more conversions.The top 10 interactive content tools @apestermag via @lilachbullockClick To Tweet
6. Ion Interactive
Ion Interactive offer an impressive list of different types of interactive content. You can use one of their thousands of fully-customizable templates to create anything from interactive infographics and interactive white papers, to contests, quizzes and calculators to get your readers to be more involved and engaged.The top 10 interactive content tools @ioninteractive via @lilachbullockClick To Tweet
7. Content Tools
You can use it to create quizzes, contests, interactive maps, interactive calculators, infographics, and much more.
As I mentioned earlier, their content is designed to help you capture more leads; for example, you can add lead capture forms at the end of a quiz.The top 10 interactive content tools @contenttoolsco via @lilachbullockClick To Tweet
Playbuzz is an interactive content tool that works for publishers, advertisers and content creators.
Instead of simply writing your content and publishing it as is, Playbuzz can help you add all kinds of interactive elements, like videos and quizzes, into your stories/content, in order to make it more engaging and more readable.The top 10 interactive content tools @playbuzz via @lilachbullockClick To Tweet
A very simple and effective way to engage your website visitors – and, by the way, also a great way to boost your organic traffic – is to embed a calculator on your website: a calculator that is, of course, relevant to your audience.
To help you create that calculator, you can use a tool like Calculoid – you don’t need any coding skills to use it and create your first interactive calculator.The top 10 interactive content tools @calculoidapp via @lilachbullockClick To Tweet
LeadQuizzes is a quiz and survey creator catering to marketers and businesses. The tool is all about helping you catch more leads through the use of this simple, yet extremely effective form of interactive content: quizzes and surveys.The top 10 interactive content tools @leadquizzes via @lilachbullockClick To Tweet
Conclusion: Interactive content tools
Interactive content offers a great way for businesses and marketers to stand out this year and get more engagement and thankfully, there are lots of great tools to help you create it easily, without any prior design experience. Have you used any interactive content yet on your website? How has it impacted your engagement and conversions? Let me know in your comments and please share if you enjoyed the post:)