10 best tools to create interactive content

2017 is a busy year in content marketing. With more and more businesses investing in it, the market is getting beyond saturated. This means, there’s a big need for more diversified and engaging content – and one way to achieve that, is through interactive content. In this blog post, I’m going to share my favourite 10 tools to help you create interactive content for your website.

What is interactive content – and why would I want it?

Interactive content is content where your audience gets to interact with the content on your website (or social media, etc.). For example, polls, quizzes and games are interactive content.

What makes this type of content great is that it captures readers’ imaginations and makes them want to interact. Well, of course, only so long as you create good content and the subject makes them want to take part.

Here are some of the best tools to help you easily create interactive content on your website:

calculator to show your website visitors how much money they would save by using your product and therefore increase conversions.

1.    SnapApp

10 best tools to create interactive content

SnapApp is an interactive content marketing platform that allows you to create all kinds of cool interactive content. For example, you can use it to create interactive videos and infographics, calculators, quizzes and contests and these are just some of the types of content available. Their drag and drop builder is very easy to use and another useful thing is that you can integrate with all kinds of systems, such as Pardot, HubSpot and SalesForce in order to make the most out of your content and generate more leads.

You can publish your content to various channels, including websites, emails, mobiles and landing pages and they also provide extensive analytics for your interactive content.

The top 10 interactive content tools @snap_app via @lilachbullockClick To Tweet

2.    Qzzr

10 best tools to create interactive content

Qzzr, as the name suggests, is a tool for creating online quizzes, easily. They also aim to help businesses by helping them generate leads. For example, after someone takes your quiz, they can be redirected to a targeted offer. You will also be able to capture emails, or, if you want, can even add calls to action, in order to generate more leads for your business.

The top 10 interactive content tools @qzzr_ via @lilachbullockClick To Tweet

3.    WebyClip

10 best tools to create interactive content

WebyClip is an amazing tool for those who have an e-commerce shop. It has a lot of awesome features, but the best part is that it helps the customer find the products they want, more easily – and that’s great for businesses, because it means more sales for them.

For example, the Snap & Shop feature uses images of the products your potential customers like online and then looks in your store’s catalogue to see if there are any similar products that would be of interest.

Their image recognition technology lets them figure out colours, shapes, sizes and proportions in order to find the best possible matches for your customers.

Another very cool feature is that you can create videos where users get to participate by clicking on products within the video, seeing related items and more. The tools offered by WebyClip are all designed to not only help you make more sales, but also to make the customer experience more interactive and engaging.

The top 10 interactive content tools @webyclip via @lilachbullockClick To Tweet

4.    Guides.co

10 best tools to create interactive content

Guides are some of the most successful types of written content, as they provide lots of value to the reader. With Guides.co, though, you can take things a bit further and create a more interactive, fun to read guide.

Use the guide you’ve already created and add embedded files, images, videos and more to it in order to make it more readable. Your readers will then have to click to go to the next page and they also have the ability to leave comments, ask questions and interact with other users on the platform.

5.    Mapme

10 best tools to create interactive content

Mapme is a tool that helps you “tell better stories” by using maps, videos, images and words.

You can basically create interactive, 3D maps with images and videos that will help you take your readers and visitors on a fun journey. Users can also add their locations to the map, so they can get more involved in the process.

The top 10 interactive content tools @mapmeapp via @lilachbullockClick To Tweet

6.    Apester

10 best tools to create interactive content

Apester is a tool for creating all kinds of interactive content, such as personality tests, polls, quizzes and interactive videos.

It’s very easy to use and create interactive content and you can add it to your website in order to improve engagement and even make more conversions.

The top 10 interactive content tools @apestermag via @lilachbullockClick To Tweet

7.    Boombox

10 best tools to create interactive content

Boombox helps you create quizzes, polls and interactive list posts. They offer various options for polls and quizzes, for example you can create checklists, graded quizzes, multi-option polls or this or that polls.

Their interactive lists are also really good, as you can get your readers involved in the process of grading the items in your list.

The top 10 interactive content tools @boomboxteam via @lilachbullockClick To Tweet

8. Ion Interactive

10 best tools to create interactive content

Ion Interactive offer an impressive list of different types of interactive content. You can use one of their thousands of fully-customizable templates to create anything from interactive infographics and interactive white papers, to contests, quizzes and calculators to get your readers to be more involved and engaged.

The top 10 interactive content tools @ioninteractive via @lilachbullockClick To Tweet

9.    Content Tools

10 best tools to create interactive content

Content Tools is a software for creating interactive content with the purpose of engaging users and of generating and capturing leads.

You can use it to create quizzes, contests, interactive maps, interactive calculators, infographics, and much more.

As I mentioned earlier, their content is designed to help you capture more leads; for example, you can add lead capture forms at the end of a quiz, or you can use the interactive


Interactive content offers a great way for businesses and marketers to stand out this year and get more engagement and thankfully, there are lots of great tools to help you create it easily, without any prior design experience. Have you used any interactive content yet on your website? How has it impacted your engagement and conversions? Let me know in your comments and please share if you enjoyed the post:)

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  1. Piotr Szostak on 2017-05-12 at 10:54 am

    Great article Lilach, if you want to use interactive content combined with social media and real-time experience check our tools at 4screens.net

  2. Whitney Kramer on 2017-07-17 at 12:12 pm

    Hi, Lilach!
    Thanks for a huge comprehensive list of tools! I enjoyed your suggested tools.
    Besides, I’d like to add online plagiarism checker to this list. It’s called Unicheck – unicheck.com. This tool makes your content unique.
    I use it in case I want to be sure that my article will not contain a lot of words, similarities that unintentionally borrowed from the other bloggers.
    Also my fav tools in use are SnapApp, Guides.co. And I’m interested in to try Mapme, Qzzr and Ceros. Thanks for recommendations!
    Wish you a lot of subscribers,

    • Lilach Bullock on 2017-07-18 at 2:40 pm

      Thanks Whitney 🙂 Love your suggestions – will definitely check out Unicheck, sounds awesome 🙂

  3. Vesa Nippala on 2017-08-25 at 8:43 pm

    Thanks Liliach, this was really useful! Never hear of any of them before, but definitely I have to check some of them more closely.

    I noticed that “Boombox is now Qzzr” so I guess they have bought Boombox or something.

    • Lilach Bullock on 2017-08-29 at 12:52 pm

      Hi Vesa, thanks so much for your comment, glad you found the post useful:) Interactive content is a great way of diversifying your content and providing more value to your fans and readers.
      And yes, it looks like Qzzr acquired Boombox, so will have to amend in future articles.
      Thanks again!

  4. Blaise on 2017-09-05 at 11:46 am

    Great list Lilach! I know several tools from your list, and they are actually good. There is also Queezly which is a very easy to use app that helps to create 4 types of interactive contents: quizzes, polls, personality tests and ranking lists. They offer interesting options for lead generation. You can also try Queezly and why not adding it to your awesome list!

    • Lilach Bullock on 2017-09-06 at 10:01 am

      Hi there, many thanks for your comment:) I wasn’t familiar with Queezly, but I will definitely check it out!

  5. Svana on 2017-09-06 at 2:08 pm

    Hi Lilach,

    Great article and a good selection of interactive tools! You can also check out Dot.vu. It’s a platform where you can easily create interactive polls, surveys, personality tests, video quizzes

    and so much more.

    • Lilach Bullock on 2017-09-07 at 9:14 am

      Hi Svana, many thanks for your comment 🙂 I wasn’t familiar with Dot.vu, will definitely check it out.

  6. Stefan Debois on 2017-11-14 at 5:49 pm

    Great overview Lilach! I didn’t know guides.co and some of the other tools, while I am quite familiar with the domain.
    For interactive quizzes and assessment, our tool Survey Anyplace is also well suited, and it is more affordable than some of the other tools – guess this is interesting for the readers 😉

    • Lilach Bullock on 2017-11-16 at 1:40 pm

      Thanks Stefan. I’m not familiar with your tool, thanks for the heads up!

  7. Helena on 2018-01-05 at 3:02 pm

    Nice Information Lilach, Thanks for sharing. This is exactly information i needed.

  8. Zuza on 2018-01-09 at 2:04 pm

    Hi Lilach, very useful article. I was wondering if you tried Sumappz? It is a new product from my startup and as a Content Marketer who tried maaany tools, I highly recommend it 🙂

    • Lilach Bullock on 2018-01-10 at 11:01 am

      Thanks Zuza for recommending your own tool 😀 I’m not familiar with it so will take a look 🙂

  9. Vena on 2018-06-18 at 7:10 pm

    Great article. Very useful. Thanks Lilach!

  10. Tom Söderlund on 2018-09-09 at 3:33 pm

    Hi Lilach, this is a great list! Would love if you wanted to check out Weld as well. I’d say it’s in the same space as Ceros/SnapApp, but easier to use:

  11. Ben Medina on 2019-03-02 at 12:13 pm

    Hello Lilach, Firstly, thanks for your share of this article. I have read the most deeply. Here are 10 tools for creating exceptional content. We know content is the most important part of any website, social media, and other platforms. So, you can read this blog and collect some strategy!!!

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