2017 is a busy year in content marketing. With more and more businesses investing in it, the market is getting beyond saturated. This means, there’s a big need for more diversified and engaging content – and one way to achieve that, is through interactive content.
Worth reading next: Best Interactive Content Tools in 2026.
How to choose an interactive content tool in 2026
The best interactive content tool is the one that matches the type of content you want to make and the platform your audience already uses. Before you pick from the list below, check five things:
- Content types. Quizzes, polls, calculators, assessments and interactive video all need different builders. Pick a tool that is strong in the format you will use most.
- Templates. A good template library gets you live in minutes instead of days, which matters when you are testing ideas.
- Lead capture. Make sure the tool can gate results behind an email form and pass leads straight into your CRM or email platform.
- Embedding and sharing. Check it embeds cleanly on your site and shares well on social, so the content works everywhere your audience is.
- Analytics. You want completion rates and drop-off points, not just views, so you can improve each piece.
Once you know which of these matter most for your goals, the right tool on this list becomes obvious.
Interactive content builder?
An interactive content builder is a software tool used to create quizzes, polls, calculators, assessments and other engaging formats without coding. It typically includes templates, drag and drop editors, branching logic and analytics to track completions and responses. Marketers use these tools to boost engagement, gather data and generate leads across websites, email campaigns and social channels.
In this blog post, I’m going to share my favourite 10 tools to help you create interactive content for your website.
What is interactive content – and why would I want it?
Interactive content is a type of content that gets the audience to interact; rather than just watching, reading or listening, interactive content requires active participation from the reader/viewer. An example is the quiz on the DoFasting website. People need to physically choose answers when they go through it. This drives a lot more engagement when compared to blog posts, ebooks, podcasts, and other types of popular content.
What makes this type of content so great is that it captures readers’ imaginations and makes them want to interact. Well, of course, only so long as you create good content and the subject makes them want to take part.
Here are some of the best tools to help you easily create interactive content on your website:
1. SnapApp
SnapApp is an interactive content marketing platform that allows you to create all kinds of cool interactive content. For example, you can use it to create interactive videos and infographics, calculators, quizzes and contests and these are just some of the types of content available. Their drag and drop builder is very easy to use and another useful thing is that you can integrate with all kinds of systems, such as Pardot, HubSpot and SalesForce in order to make the most out of your content and generate more leads.
You can publish your content to various channels, including websites, emails, mobiles and landing pages and they also provide extensive analytics for your interactive content.
[clickToTweet tweet=”The top 10 interactive content tools @snap_app via @lilachbullock” quote=”The top 10 interactive content tools @snap_app via @lilachbullock”]
2. Qzzr
Qzzr, as the name suggests, is a tool for creating online quizzes, easily. They also aim to help businesses by helping them generate leads. For example, after someone takes your quiz, they can be redirected to a targeted offer. You will also be able to capture emails, or, if you want, can even add calls to action, in order to generate more leads for your business.
[clickToTweet tweet=”The top 10 interactive content tools @qzzr_ via @lilachbullock” quote=”The top 10 interactive content tools @qzzr_ via @lilachbullock”]
3. Guides.co
Guides are some of the most successful types of written content, as they provide lots of value to the reader. With Guides.co, though, you can take things a bit further and create a more interactive, fun to read guide.
Use the guide you’ve already created and add embedded files, images, videos and more to it in order to make it more readable. Your readers will then have to click to go to the next page and they also have the ability to leave comments, ask questions and interact with other users on the platform.
4. MapMe
MapMe is a tool that helps you “tell better stories” by using maps, videos, images and words.
You can basically create interactive, 3D maps with images and videos that will help you take your readers and visitors on a fun journey. Users can also add their locations to the map, so they can get more involved in the process.
[clickToTweet tweet=”The top 10 interactive content tools @mapmeapp via @lilachbullock” quote=”The top 10 interactive content tools @mapmeapp via @lilachbullock”]
5. Apester
Apester is a tool for creating all kinds of interactive content, such as personality tests, polls, quizzes and interactive videos.
It’s very easy to use and create interactive content and you can add it to your website in order to improve engagement and even make more conversions.
[clickToTweet tweet=”The top 10 interactive content tools @apestermag via @lilachbullock” quote=”The top 10 interactive content tools @apestermag via @lilachbullock”]
6. Ion Interactive
Ion Interactive offer an impressive list of different types of interactive content. You can use one of their thousands of fully-customizable templates to create anything from interactive infographics and interactive white papers, to contests, quizzes and calculators to get your readers to be more involved and engaged.
[clickToTweet tweet=”The top 10 interactive content tools @ioninteractive via @lilachbullock” quote=”The top 10 interactive content tools @ioninteractive via @lilachbullock”]
7. Content Tools
Content Tools is a software for creating interactive content with the purpose of engaging users and of generating and capturing leads.
You can use it to create quizzes, contests, interactive maps, interactive calculators, infographics, and much more.
As I mentioned earlier, their content is designed to help you capture more leads; for example, you can add lead capture forms at the end of a quiz.
[click_to_tweet tweet=”The top 10 interactive content tools @contenttoolsco via @lilachbullock” quote=”The top 10 interactive content tools @contenttoolsco via @lilachbullock”]
8. Playbuzz
Playbuzz is an interactive content tool that works for publishers, advertisers and content creators.
Instead of simply writing your content and publishing it as is, Playbuzz can help you add all kinds of interactive elements, like videos and quizzes, into your stories/content, in order to make it more engaging and more readable.
[click_to_tweet tweet=”The top 10 interactive content tools @playbuzz via @lilachbullock” quote=”The top 10 interactive content tools @playbuzz via @lilachbullock”]
9. Calculoid
A very simple and effective way to engage your website visitors – and, by the way, also a great way to boost your organic traffic – is to embed a calculator on your website: a calculator that is, of course, relevant to your audience.
To help you create that calculator, you can use a tool like Calculoid – you don’t need any coding skills to use it and create your first interactive calculator.
[click_to_tweet tweet=”The top 10 interactive content tools @calculoidapp via @lilachbullock” quote=”The top 10 interactive content tools @calculoidapp via @lilachbullock”]
10. LeadQuizzes
LeadQuizzes is a quiz and survey creator catering to marketers and businesses. The tool is all about helping you catch more leads through the use of this simple, yet extremely effective form of interactive content: quizzes and surveys.
[click_to_tweet tweet=”The top 10 interactive content tools @leadquizzes via @lilachbullock” quote=”The top 10 interactive content tools @leadquizzes via @lilachbullock”]
Frequently asked questions
Which interactive content tool is the best pick for a small business on a tight budget?
Typeform is the best starting point for a small business on a tight budget because it combines quizzes, surveys, and lead capture forms in one clean interface, has a free plan, and produces content that feels really engaging rather than clunky. I have seen small e-commerce clients use a simple Typeform quiz to segment their audience and double their email sign-up rate within a month of launching it.
Are there any free tools for creating interactive content?
Yes, several strong free options exist for creating interactive content, including Typeform, Outgrow’s free trial, and Canva’s interactive presentation features, all of which let a small business publish something polished without spending a penny upfront. The free tiers do come with branding or response limits, so test one thoroughly before committing to a paid upgrade.
How do I choose the right interactive content tool for my business?
Choose an interactive content tool by matching it to the one format your audience already responds to, whether that is quizzes, calculators, polls, or assessments, and then checking that the tool integrates directly with your existing email marketing platform. A quiz that cannot pipe results into your CRM is a missed opportunity, so always confirm the integration before you sign up.
What are the most common mistakes small businesses make with interactive content?
The most common mistake small businesses make with interactive content is building something too long or too complex, which causes visitors to abandon it halfway through and skews the data you collect. Keep quizzes to five to seven questions maximum, write each answer option in plain conversational language, and always end with a clear, relevant result that gives the user a reason to share or opt in.
Conclusion: Interactive content tools
Interactive content offers a great way for businesses and marketers to stand out this year and get more engagement and thankfully, there are lots of great tools to help you create it easily, without any prior design experience. Have you used any interactive content yet on your website? How has it impacted your engagement and conversions? Let me know in your comments and please share if you enjoyed the post:)
Related: the best content repurposing tools
The short version: Interactive content tools are essential for creating engaging experiences that capture attention and drive higher engagement rates than static content. The best tools combine ease of use with powerful features, allowing marketers to create quizzes, polls, calculators, and assessments without coding knowledge.
Frequently asked questions
What makes interactive content more effective than static content?
Interactive content encourages active participation from your audience rather than passive consumption. When people interact with your content through quizzes, polls, or calculators, they spend more time engaging with your brand, which increases memory retention and conversion rates.
Do I need technical skills to create interactive content?
No, most modern interactive content tools are designed for non-technical users. They offer drag-and-drop interfaces, pre-built templates, and intuitive workflows that allow you to create professional-quality interactive experiences without any coding experience.
How can interactive content improve my marketing results?
Interactive content generates valuable first-party data about your audience preferences and behaviors. This data helps you understand your customers better, personalize future communications, and create more targeted marketing campaigns that drive higher conversion rates.
What types of interactive content perform best?
Quizzes, assessments, and calculators tend to perform exceptionally well because they provide immediate value to users through personalized results. Polls and surveys also work well for gathering feedback and encouraging participation without requiring much user effort.
